INcorporate - A Podcast for Business Owners

What separates a skilled entrepreneur from a truly effective business leader? In this episode of INcorporate, we sit down with Dr. Jim Lemoine and Althea Luehrsen to explore how leadership becomes the defining factor in long-term business success.  Topics discussed: Why leadership becomes critical as businesses scale The difference between technical expertise and leading people Common leadership m...

Employee benefits can feel like one of the most confusing—and costly—parts of running a business. In this episode we discuss how small business owners can approach benefits more strategically.  Topics Discussed: Why health insurance premiums keep rising How to think strategically about benefits beyond just health insurance The role of benefits in recruiting and retaining top talent Affordable ways...

What if the fastest path to business ownership isn’t starting from scratch—but buying something that already works? In this episode, we explore acquisition entrepreneurship and why it’s gaining traction among professionals looking for a smarter, lower-risk entry into ownership. Featuring insights from experienced operators and educators, the conversation breaks down how to evaluate, finance, and g...

Navigating HR and employment law isn’t just a compliance exercise, it’s a critical part of building a resilient, high-performing business. In this episode, we break down the evolving legal landscape for small business owners, especially in New York, and share practical strategies for reducing risk while strengthening your workforce. In this episode, we cover: The shifting employment law landscape...

AI is reshaping how businesses operate. But for many owners, it still feels overwhelming. In this episode, we break down what AI actually is (and isn’t), and explore practical ways small businesses can start using it today. From automating repetitive tasks to building custom tools without coding, this conversation cuts through the hype and focuses on how AI can save time and drive smarter decision...

Marketing is evolving faster than ever and AI is changing the rules. In this episode, we break down what actually matters for small business owners trying to cut through the noise and grow sustainably. From choosing the right platforms to understanding what drives real results, this conversation blends timeless marketing fundamentals with modern AI-powered tactics. In this episode, we cover: The b...

Understanding your numbers is one of the most important things a business owner can do, but it’s also one of the most commonly avoided. In this episode of INcorporate, Susan and Jordan sit down with Regional Managing Partner for the Bonadio Group Denise Neamon, and VP for Commercial Lending at Tompkins Bank Sean Quinn to break down how entrepreneurs can take control of their finances, make smarter...

When family and business collide, things can get complicated. This episode Susan and Jordan are joined by Joe Manna of Lipsitz Green Scime Cambria LLP and Alan Pawlowski of Pace Management. We dive into the unique challenges and rewards of running a family business. From navigating succession planning to managing unique emotional dynamics. This conversation uncovers how communication, structure, a...

Rising costs, labor shortages, and economic uncertainty are putting pressure on businesses everywhere,but cutting costs the wrong way can do more harm than good. In this episode, Susan and Jordan sit down with John Hogg of Straightforward Consulting to break down how lean strategies can help business owners reduce waste, improve efficiency, and protect profitability without sacrificing growth.   T...

Turning leads into loyal customers doesn’t happen by accident, it requires a deliberate sales strategy. In this episode of INcorporate, Susan and Jordan are joined by sales consultant Tony Watson and entrepreneur Aaron Partridge to unpack what it really takes for small business owners to build a consistent, scalable sales process. Topics Discussed: Why many small businesses struggle with sales and...

In this episode of INcorporate, Susan and Jordan are joined by digital marketing expert Cassie Conroy and immigration attorney Julie Kruger. Together, they dive into what’s working in digital marketing right now, how to create authentic content, and how small business owners can cut through the noise to reach the right audience. Topics Discussed: How to identify the right platform for your audienc...

In this episode of INcorporate, Susan and Jordan are joined by Michael Krupski and Cassie Nguyen, Clinical Assistant Professors at the University at Buffalo School of Management, to explore the innovative Projects Clinic. Designed to bridge the gap between academia and small business, the Projects Clinic pairs student teams with real companies to tackle real challenges—from data and operations to...

In this episode of INcorporate, Susan and Jordan dive into the often-overlooked world of financial and estate planning with guests Dan Cavaretta of Cornerstone Capital Wealth Management and Dan Schuller, an estate planning attorney from PB Elder Law. Together, they break down what business owners need to know to protect their wealth, legacy, and family. Topics Discussed: Why financial and estate p...

In this episode of INcorporate, Susan and Jordan are joined by UB School of Management’s Celine Krzan and business owner Heather Sidorowicz to explore the transformative power of mentorship in business. Through real stories and candid discussion, they share how mentoring relationships—both as mentor and mentee—can spark personal growth, unlock business success, and create lasting connections. Topi...

In this episode Susan and Jordan are joined by attorneys Lisa Coppola and Matthew Pelkey for an insightful discussion on the legal pitfalls and protections every entrepreneur should understand. From hiring your first employee to forming business partnerships, legal missteps can be costly. With real-life examples and practical advice, Lisa and Matthew break down the complex legal landscape for smal...

In this episode of INcorporate: A Podcast for Business Owners, Susan and Jordan sit down with supply chain expert John Hogg of Straightforward Consulting to unpack the power of supply chain strategy for small businesses. Whether you're a manufacturer, distributor, or service-based business, this conversation reveals how efficient systems can boost profitability, reduce risk, and create long-term g...

In this episode of INcorporate, Susan and Jordan sit down with two mission-driven entrepreneurs who are proving that business can be both profitable and purposeful. Del Reid, co-founder of Bills Mafia and founder of 26 Shirts, and Curtis Knight, founder of Cater Tots, share how they built financially sustainable businesses that give back to their communities in powerful ways. Through personal stor...

In this episode of INcorporate, Susan Steffan and Jordan Lema talk with Alan Pawlowski, valuation expert and principal at Pace Management Group, to explore the real drivers behind business value. Whether you're a startup founder or a seasoned business owner, understanding what your company is worth—and how to grow that value—is critical to your long-term success. Alan breaks down the key factors t...

Artificial Intelligence is everywhere—but what does it really mean for small business owners? In this episode of INcorporate, Susan Steffan and Jordan Lema explore the real-world impact of AI, with guests Dominic Sellito, faculty member at the UB School of Management specializing in AI and cybersecurity, and Tony DeSimone, a consultant who helps entrepreneurs implement AI for greater productivity...

Succession planning is one of the most critical—and often most neglected—parts of running a business. In this episode of INcorporate, hosts Susan Steffan and Jordan Lema explore the real-world challenges and strategies behind leadership transition in family businesses. Joining Susan and Jordan in the studio are two guests with firsthand experience: Kathleen Chiavetta, a third-generation owner navi...

A podcast for entrepreneurs who are looking to overcome challenges, inspire innovation, and propel their business to growth and profitability.   Presented by UB School of Management’s Center for Entrepreneurial Leadership and Lemur Studios. Learn more about CEL lemurstudios.com