Inbox to Impact: The Email Marketing Podcast for Nonprofits

Summary In this episode of the Inbox to Impact podcast, host Katelyn Baughan interviews Carly Euler, the marketing director at MemoryFox, about the critical role of storytelling in nonprofit marketing. They discuss the importance of ethical storytelling, the creation of a story bank, and the guidelines for collecting and using stories ethically. Carly shares insights on innovative storytelling tec...

Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan welcomes Jordana Merkin from Voice for Good to discuss the critical importance of clear messaging for nonprofits. Jordana shares her 15+ year journey in nonprofit marketing and communications, explaining how she helps small to mid-size organizations clarify their messaging to attract and engage the right audiences. The convers...

Summary In this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effecti...

Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan and Diana Farias Heinrich discuss the critical intersection of ethical storytelling and email marketing for nonprofits. Diana shares her journey in nonprofit communications and the importance of aligning values with storytelling practices. They delve into the Equestory framework, which emphasizes informed consent and co-creati...

Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Meena Das, a data equity and AI equity practitioner. They discuss the importance of data in nonprofit organizations, how to build relationships through effective communication, and the role of trust in donor engagement. Meena emphasizes the need for nonprofits to understand their data, build awareness, and leverage...

In this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Tanya Bhattacharyya, a nonprofit consultant and founder of Lumos Marketing. They discuss the importance of storytelling in the nonprofit sector, the concept of thought leadership, and how nonprofit leaders can build trust and visibility through personal branding on platforms like LinkedIn. Tanya shares practical strategies...

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Caroline Griffin discuss the integration of email marketing with other digital channels for effective donor acquisition and retention in nonprofits. They explore common mistakes nonprofits make, the importance of lead magnets, creating engaging welcome journeys, and the significance of personalization in email campaigns. The conve...

Summary In this episode of the Inbox to Impact podcast, Katelyn Baughan and Ted Kriwiel discuss the essential elements of building a modern tech stack for nonprofits. They explore the importance of understanding existing technology, creating effective processes, and the role of automation in nonprofit marketing. Ted emphasizes the need for nonprofits to embrace technology, choose the right tools,...

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Rachel Bearbower discuss the critical role of automation in nonprofit organizations. They explore how automation can enhance donor retention, streamline communication, and improve overall efficiency. Rachel shares practical strategies for creating effective donor journeys, implementing evergreen email series, and maintaining list...

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Adam O'Brien discuss the critical role of donation pages in nonprofit fundraising. They explore the challenges of low conversion rates, the importance of email segmentation, and the potential of AI in optimizing marketing strategies. The conversation emphasizes the need for continuity in messaging across platforms and the signific...

In this inaugural episode of the Inbox to Impact podcast, I interview Dana Snyder, a leading expert in nonprofit fundraising, focusing on the critical topic of recurring giving. Dana shares her insights on the importance of establishing a sustainable monthly giving program, emphasizing the need for a mindset shift within organizations. The conversation covers practical strategies for identifying p...