Inbound Unbound

Inbound marketing success doesn’t happen overnight — but the first 90 days are critical for building the right foundation. In Part 2, we continue the conversation around setting realistic expectations for manufacturers investing in inbound marketing. We discuss how momentum builds over time, what early wins actually look like, and how strong partnerships between sales and marketing teams drive bet...

Starting an inbound marketing strategy can feel exciting… and frustrating. In Part 1 of this episode, we talk through what manufacturers should realistically expect during the first 90 days of inbound marketing. From building momentum to laying the foundation for long-term growth, inbound is a strategy designed for sustainability — not overnight results. We cover: What happens during the early sta...

What separates average manufacturing content from content that actually drives leads and revenue? Strategy. In Part 2 of this conversation, we dive deeper into how manufacturers can align brand voice, audience needs, SEO, and sales goals to create content that performs long after it’s published. We discuss: How to build a content strategy around real buyer questions Balancing technical expertise w...

Great manufacturing content isn’t just about writing blogs or checking a box on your marketing plan. Behind every high-performing piece of content is a strategy built around audience intent, SEO, brand positioning, and buyer education. In Part 1 of this series, we explore why content strategy matters more than ever for manufacturers trying to stand out online. We discuss how strong content connect...

Search is changing fast, and manufacturers can’t rely on traditional SEO alone anymore. In this episode, we break down Generative Engine Optimization (GEO) and what it means for marketers trying to stay visible in AI-generated search experiences. From ChatGPT and Gemini to AI-powered search summaries and recommendations, buyers are discovering brands in entirely new ways. We discuss how content st...

You’re putting in the work to generate leads… so why are so many slipping through the cracks? In this episode, we sit down with one of our sales specialists to unpack a major issue we see across manufacturing and B2B companies: poor follow-up is quietly killing revenue. In fact, up to 80% of leads go untouched or underutilized—not because they’re bad, but because the process is broken. We dig into...

Loop Marketing isn’t just a buzzword but it’s also not a complete reinvention. So what does it actually mean for your strategy moving into 2026? In Part 2 of our conversation with Holly Jobe, COO of protocol 80, we go deeper into how marketers can apply the Loop mindset in real life — especially in B2B and manufacturing environments where long sales cycles and complex buying groups are the norm. T...

At HubSpot INBOUND 2025, the concept of Loop Marketing took center stage. But is this truly a new way of thinking, or simply a modern evolution of inbound principles we’ve been using all along? In this episode, we sit down with Holly Jobe, COO of protocol 80, to break it all down. Together, we explore how Loop Marketing compares to traditional inbound, what it actually means for B2B marketers (esp...

Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads. In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through...

Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads. In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through...

AI is changing the way marketers create, optimize, and distribute content but not always for the better. In this episode, we dig into the double-edged sword of AI in B2B inbound marketing: how it can help speed up content creation without sacrificing quality or performance, and how misuse can lead to generic, ineffective work that blends into the noise. We’ll explore best practices for integrating...

Implementing HubSpot can feel overwhelming, especially for B2B and manufacturing teams who’ve done things the same way for years. In this episode of Inbound Unbound , host Michaela Phillips sits down with Vicki Sonne to explore how protocol 80 is simplifying that process using Supered . Vicki shares how Supered is helping clients navigate CRM setup, onboarding, and adoption with ease. You’ll hear...

In the latest episode of Inbound Unbound , host Michaela Ryan, inbound marketing strategist at protocol 80, welcomes Kathleen Melvin, strategic project manager, for a deep dive into the ever-evolving world of B2B website design—specifically through the lens of HubSpot. Together, Michaela and Kathleen explore what makes a website truly effective in the B2B manufacturing space and what common misste...

In the latest episode of Inbound Unbound, Michaela Ryan, an inbound marketing strategist at protocol 80, joins Zach Ware, host and inbound education consultant, to take a deep dive into the role of AI in inbound strategies. They explore the powerful benefits AI can bring to your marketing efforts, as well as the potential pitfalls you need to avoid. From maximizing the advantages to minimizing the...

In this episode of Inbound Unbound , join host Zachary Ware, p80's inbound education consultant, as he dives into the art of inbound content creation with Chris Michel, a senior inbound writing specialist at p80. Discover the secrets behind crafting compelling blog posts and social media content, get insider tips on navigating criticism, and hear fascinating stories from Chris's writing career. Tu...

In this epsiode, Protocol 80's inbound education consultant, Zachary Ware, and inbound marketing media specialist, Rachel Close, explore the concept of brand voice and its role in creating authentic connections with your audience. They discuss what it means to have a "brand voice" online and why it’s essential for your business's identity and success, how to create content that resonates with your...

In this episode, we dive into the ever-evolving world of search engines with Zachary Ware, inbound education consultant at Protocol 80, and Zach Henze, Protocol 80's solutions developer. They share their candid thoughts on the giants like Google and the underdogs like DuckDuckGo, explore the burning topic of online privacy and generative AI on search results. What would their "ideal" search engine...