Whitehat Inbound Marketing Agency
Inbound Marketing & Sales
Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.
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Whitehat Inbound Marketing Agency
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Podcast website
Latest episode
Feb 10, 2026
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Episodes
Intelligence Explosion 30.09.2024 14:18
The impending arrival of Artificial General Intelligence (AGI), a hypothetical form of artificial intelligence that would possess human-level cognitive abilities. This event, termed an "intelligence explosion", is seen as both a potential boon and a potential threat to humanity. The texts highlight the rapid growth of computing power, the need for innovative solutions to overcome current AI limita...
SoftBank AI Investment 30.09.2024 6:49
SoftBank, the Japanese telecommunications giant, is set to invest $500 million in OpenAI, the developer of ChatGPT, valuing the company at $150 billion. This investment marks SoftBank's first foray into the generative AI market, despite CEO Masayoshi Son previously expressing interest in the technology. The investment comes amidst recent senior departures from OpenAI and plans to change its struct...
Whitehat AI Consultancy 29.09.2024 10:38
Whitehat SEO is a HubSpot Diamond Partner offering inbound marketing, SEO, and AI consultancy services. Their AI Excellence Program aims to help businesses integrate AI into their operations, focusing on building AI literacy, developing AI strategies, ensuring ethical AI use, and managing change. The program includes an AI Education Module to develop a strong foundation of AI knowledge and an AI I...
Unpacking OpenAI's Latest Reasoning Models 28.09.2024 11:32
Comparing the reasoning capabilities of two new OpenAI models, o1-mini and o1-preview, through a series of tests. The first test involved a classic children's game, the Tower of London, which assesses the ability to plan and reason about future states. Both models struggled with the game's rules, suggesting they still lack fundamental reasoning skills. The second test involved a hypothetical busin...
OpenAI, the company behind ChatGPT 27.09.2024 8:58
OpenAI, the company behind ChatGPT, is experiencing significant staff turnover. This article from The Information explores the contributing factors, including CEO Sam Altman's management style, which has been described as fostering internal competition and avoiding difficult decisions. Other issues include compensation demands from researchers, who are highly sought after by competing AI companies...
Software Firms Race to Beat OpenAI in AI Agents 26.09.2024 9:18
Software companies are rushing to develop AI agents, which are chatbots that can perform actions such as scheduling appointments. These companies, including Salesforce, Microsoft, Workday, and ServiceNow, are hoping to stay ahead of OpenAI, which is developing similar products. However, there are concerns about the limitations of current AI agents, with some companies still requiring detailed inst...
Forecasting & the drivers of AI progress 25.09.2024 19:31
This podcast episode focuses on the work of Danny Hernandez, a research scientist at OpenAI, who is primarily focused on measuring progress in artificial intelligence. He examines three major drivers of AI progress: compute, algorithmic innovation, and data, and the podcast explores the relationship between these drivers. Hernandez also discusses the challenges of forecasting in AI, particularly i...
Future of Meta and AI 25.09.2024 9:51
interview with Mark Zuckerberg discusses Meta's plans for the future of technology, focusing on the development of augmented reality (AR) glasses and the increasing role of artificial intelligence (AI). Zuckerberg highlights the potential for AR glasses to provide a more natural and social way of interacting with the world around us, imagining a future where people can interact with holograms of e...
Anthropic Has Floated $40 Billion Valuation 24.09.2024 5:31
Anthropic, a competitor to OpenAI, is seeking to raise capital at a valuation of $30-$40 billion, which would be double its previous valuation. This move comes on the heels of OpenAI’s own successful fundraising round. Anthropic has seen rapid growth in revenue, projecting $800 million in annualised revenue by the end of the year, but is also facing significant losses. The company is actively expl...
Dane Vahey on AI 24.09.2024 11:41
Dane Vahey, Head of Marketing at OpenAI, during a visit to Bentley University. Vahey discusses his career journey, focusing on his experiences in the tech industry and his current role at OpenAI. He then delves into the potential of AI, outlining five core AI primitives — research, data analysis, content generation, automation and coding, and thinking — and explaining how they can be used to enhan...
AI Agents 24.09.2024 23:39
The two sources discussed the growing presence of AI agents in various industries. The first, a podcast episode of "The Artificial Intelligence Show," explored the different types of AI agents, their limitations, and their potential impact on jobs. The episode particularly focused on the announcements made at the Salesforce and HubSpot conferences and the implications for the future of work. The s...
Agent Force 24.09.2024 13:40
Salesforce keynote speech at Dreamforce 2024, outlining the company's new AI-powered agent force platform. The speech highlights the platform’s ability to automate tasks and improve customer experiences through agents that can reason, learn, and take action. The platform is built upon Salesforce’s existing data cloud, customer 360, and low-code tools. It is intended to augment human employees, dri...
Jon Kabat - Zinn & Yuval Noah Harari In Conversation 23.09.2024 10:01
The conversation between Jon Kabat-Zinn and Yuval Noah Harari focuses on the relationship between human consciousness and the rise of artificial intelligence (AI). Harari argues that AI increasingly influences human behaviour and decision-making, particularly algorithms. He cautions that AI’s tendency to prioritise engagement over reality can exacerbate social problems like hate speech and misinfo...
Why your robot butler is not here yet 23.09.2024 8:32
This podcast interview features roboticist Ken Goldberg, who discusses the current state of robotics and how far away we are from a future where robots are commonplace in society. He argues that while recent advancements in artificial intelligence have produced impressive results, particularly in language processing, these advancements do not translate easily to robotics. Goldberg argues that the...
Can OpenAI's o1 solve complex medical problems_ 23.09.2024 11:26
The capabilities of OpenAI's new GPT-01 language model. The podcast hosts explore the model's advanced reasoning abilities, comparing its performance on various tasks, including medical diagnosis, coding, and math problems, to that of previous models and human experts. They are particularly impressed by GPT-01's ability to provide a chain of reasoning for its answers, indicating a significant leap...
The Intelligence Age 23.09.2024 8:02
"The Intelligence Age," argues that humanity is on the cusp of a new era driven by artificial intelligence (AI), and that this intelligence will be so powerful that it will transform society and propel progress in unprecedented ways. The author, a prominent figure in the field of AI, believes that this new age will be characterised by massive prosperity, with AI solving problems that were previous...
Review: One Week Later_ o1-mini o1-preview & Can We Now Build Agents 20.09.2024 5:05
This YouTube podcast episode discusses the latest AI language models, particularly focusing on the 01 Mini and 01 Preview models. The hosts analyse these models' strengths and weaknesses, comparing them to other models like Sonnet and GPT-4. They discuss how these models are designed for reasoning and problem-solving rather than just producing accurate outputs. They explore the concept of AI agent...
Bling It On: AI Startup Turns Shoppers Into Jewellery Designers 20.09.2024 7:55
Arcade, a new online retail startup founded by Mariam Naficy, uses AI to allow customers to design their own jewellery. Customers can input simple text prompts into the AI tool to generate designs, which are then crafted by artisans in countries such as India and Italy. Arcade is backed by $17 million in funding from investors including Reid Hoffman, co-founder of LinkedIn. The startup is aiming t...
Why AI Developers Are Skipping Google’s Gemini 19.09.2024 11:12
Google's conversational AI, Gemini, is struggling to gain traction amongst developers, despite its capabilities. This is largely due to its complex user interface and setup compared to rivals like OpenAI's GPT-4 and Anthropic's Claude. Developers find it easier to use OpenAI's models, which offer a streamlined experience and are considered more reliable for building AI applications. This situation...
OpenAI's Miniature Reasoning Model 19.09.2024 12:00
In today's episode, we're diving into OpenAI's latest breakthrough: the o1-mini. This pint-sized powerhouse is shaking up the AI world with its 'small but mighty' approach. Imagine a language model that's not just smaller and faster, but also packs a punch in performance - even outshining its bigger siblings in math and coding. We'll explore how this tiny titan is redefining efficiency in AI, pote...
AI Excellence Program 17.09.2024 9:31
Whitehat SEO offers a comprehensive AI Excellence Programme to assist businesses in embracing and implementing artificial intelligence. This programme, consisting of both an AI Education Module and an AI Implementation Module, aims to equip businesses with the knowledge, strategy, and practical tools to navigate the complexities of AI adoption. The programme focuses on crucial elements such as bui...
London - Hug - Presentation - Marketing Mary AI 02.12.2023 54:31
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
London - Hug - Presentation - Unlock Employee Productivity 02.12.2023 16:20
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
London - Hug - Presentation - Human Content In An AI World 02.12.2023 33:20
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
London - Hug - Presentation - Do More with SMS 02.12.2023 31:02
Talks from the London HUG event on 8th November 2023 https://video.whitehat-seo.co.uk/hubspot-user-group
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