In The Making with Lauren Goodman

What does it really take to build a successful creative business? In this solo episode of In The Making , Lauren reflects on the biggest lessons from Season 3 — pulling together insights from conversations with leading wedding industry professionals, creative entrepreneurs, and founders. From starting a business without a perfect plan to navigating messy growth, saying yes before you feel ready, a...

What is a wedding content creator — and why is this role transforming the wedding industry? In this episode of In The Making , Lauren is joined by Melissa from MB Weddings & Events to explore the rise of wedding content creation and how social media is reshaping modern weddings. From going viral on TikTok to building a fully booked business, Melissa shares how she transitioned from teaching in...

In this mini Q&A episode of In The Making , I’m answering real questions sent in by listeners and members of my audience. From navigating tricky client situations to making confident business decisions, these short episodes are designed to give honest, practical insight into the real challenges business owners face. Whether you're working in the wedding industry , running a creative business ,...

How do you turn a completely new idea into a successful business? In this episode of In The Making , Lauren sits down with Daisy Amodio, founder of The Proposers — the UK’s first marriage proposal planning company. From creating a brand-new niche in the wedding industry to landing a TV show and planning over 5,000 proposals, Daisy shares the reality of building a unique business from scratch. This...

TRIGGER WARNING: Miscarriage and pregnancy loss How do you run a business while navigating motherhood — especially when life doesn’t go to plan? In this deeply honest episode of In The Making , I sit down with Holly to talk about the reality of running a business while becoming a parent — and the emotional journey that comes with it. Together, we share the conversations that so many business owner...

What is it really like running a business with ADHD? In this honest solo episode of In The Making , Lauren shares how ADHD impacts her day-to-day life as a business owner — from productivity and focus to systems, routines, and managing a constantly busy mind. Three years after her ADHD diagnosis, Lauren opens up about what works, what doesn’t, and how she has built a business that supports the way...

What happens when you spot a gap in the market — and decide to build the thing that doesn’t exist? In this episode of In The Making , I’m joined by Katie , co-founder of Rewritten , the bridesmaids and occasionwear brand that helped redefine what modern bridal parties wear. Katie shares the story behind building a brand that challenged tradition — moving away from the outdated, one-style-fits-all...

What happens when everything you’ve built feels like it’s falling apart — and you’re not sure you have the strength to keep going? In this episode of In The Making , I sit down with jewellery designer and founder Victoria Percival for one of the most honest conversations we’ve had on the podcast to date. Victoria shares the reality behind building a fast-growing brand — from early success to one o...

Hiring your first team member is one of the biggest decisions you'll make as a business owner — but how do you know when it's actually the right time? In this solo episode of In The Making , I’m sharing my honest experience of hiring inside my own business, including the signs that told me it was time to grow my team — and the mistakes I made along the way. We talk about the difference between fee...

What happens when the business you built starts to feel like it's breaking you? In this episode of In The Making , I sit down with Hannah Ayala , founder of HA Designs and Added Extras , to talk honestly about the realities of building a business, facing burnout, and rebuilding after hitting breaking point. Hannah shares her journey from starting her business, to growing organically through word-o...

What does it really take to build a standout floral design business in the luxury wedding industry? In this episode of In The Making , I sit down with renowned floral designer Amie Bone to talk about the realities of growing a successful creative business, building a recognisable brand, and navigating the evolving world of luxury weddings and event design. We dive into the journey from florist to...

Every business moves through seasons — expansion, refinement, pause, overwhelm, realignment, and growth. In this episode, Lauren breaks down the eras creative founders experience and how to recognise which one you’re in. This is a reflective, grounding conversation designed to help you: • Understand the natural rhythm of your business • Remove the pressure to be “on” all the time • Make aligned de...

In this episode of In The Making , Lauren sits down with Julia Pugh , the visionary owner behind Garthmyll Hall , a fabulous UK wedding venue. Julia shares how she transformed a derelict Georgian property into a thriving luxury destination, the lessons learned along the way, and what it really takes to build — and sustain — a successful wedding venue. Together, they explore the highs and lows of t...

This week, I’m answering your biggest business questions in a mini coaching-style episode packed with practical advice, perspective shifts, and real guidance you can take straight into your business. We’re covering a range of topics that so many creatives and wedding industry professionals struggle with — from visibility, pricing and confidence, to boundaries, client experience, and what actually...

It’s the In The Making Christmas Special — and for once, we’ve left business at the door. In this festive episode, Lauren and Nat swap strategy for sparkle as they dive into all things Christmas: traditions, chaos, cosy moments, food, films, gifting, and everything in between. Expect laughter, nostalgia, questionable opinions about mulled wine, and a very honest look at how we both really spend th...

In this episode, Lauren is joined by photographer, educator, and marketing powerhouse Rebecca Carpenter for a refreshingly honest conversation about what’s actually working in wedding industry marketing right now. Together, they dive into: ✨ How TikTok, Instagram, and Pinterest are shifting — and what creators need to do to adapt ✨ The real reason your content isn’t landing (and what to change t...

If you want to break into higher-budget weddings, raise your prices, or step into the luxury market, building relationships with wedding planners can be a great, intentional move— but there’s a right and a wrong way to do it. In this short, mini episode, Lauren breaks down the core behaviours, mindset shifts, and networking etiquette that help you build genuine, long-term relationships with planne...

In this episode, Lauren is joined by Mia Sylvia — artist, innovator, and industry leader — for a beautifully honest conversation about creativity, evolution, and following the work you were always meant to do. Mia shares her journey from growing up as a creative teenager, to starting her business in her first year of university, to shaping the industry with her distinct style and romantic approach...

In this episode, Lauren is joined by Robyn Isherwood , founder of Encore Lifestyle, for a conversation about what it really takes to lead, build, and keep going in the creative industry. Robyn shares the moments that demanded resilience — the times she was knocked down, the lessons she had to learn the hard way, and how each chapter shaped her into the leader she is today. They dive deep into: The...

In this solo episode, Lauren walks you through her End-of-Year Review Framework — the same approach she uses personally and with her mentoring clients to close out the year with clarity and intention. It’s a moment to pause, reflect, and realign before diving into a new season of business. Lauren breaks down: The key questions to ask yourself at the end of the year How to identify what worked (and...

n this episode of In The Making , Lauren sits down with the renowned Paula Rooney , one of the UK’s leading luxury florists, whose signature large-scale installations and timeless aesthetic have shaped some of the country’s most iconic weddings and events. Together, they explore what it takes to build a brand with longevity in the luxury space — from developing a distinct creative identity to lead...

We’re kicking off Season 2 with an honest look back at the year — what went right, what went wrong, and the lessons we’re taking into 2026. In this episode, Lauren and Nat sit down for an open conversation about growth, challenges, and the behind-the-scenes of running Bluebird Creative. From client experiences to creative pivots, they unpack it all — plus, Lauren reveals her word of the year for t...

You wouldn’t dream of delivering a wedding without a timeline, schedule or having a workflow in place for your process, so why are you running your business without one? In this solo episode, I’m sharing the mindset shift that changed everything for me – treating my own business like a client. Whether you’re a wedding planner, stylist, designer, or creative entrepreneur, this episode is a reminder...

A brilliant conversation with Natasha Grey, Head of Operations at Dearborn Estates - you might know them as the team behind Kin House, Limekiln, Millbridge Court, and Hyde House. We dive into the often misunderstood relationship between planners and venue managers—why it matters, where the friction usually starts, and how to genuinely work better together. Tash’s motto? It's honestly a game-c...

In this solo episode, I'm sharing a very personal part of my story — being diagnosed with ADHD at 36.  I talk about what life looked like before the diagnosis, the signs I missed, and how everything suddenly made sense once I had the words for what I was experiencing. From how it’s changed the way I run my business to what I’ve had to unlearn about myself as a woman, mum, and entrepreneur — t...