In the Loop with Holly & Angi

What happens when your product or website isn't accessible? You lose customers. Emily Goodson joins us to break down why accessibility should be built in from day one, not added after the fact. We talk about real-world consequences, from failed user experiences to compliance issues, and how small changes can make a meaningful impact If you are building in fintech or any regulated space, this is a...

In this episode of In the Loop with Holly & Angi, we sit down with Hanane Bouchareb, Head of Product Management at M1 to talk about the real role product plays in go-to-market strategy.   We get into the balance between data and instinct, and why "vibes" actually matter more than people like to admit. When product, marketing, and sales are aligned, it is not just about what gets built. It is about...

How process, communication, and decision-making quietly break down as teams scale. In this episode, we sit down with Chrystal Price, founder of In Good Company Co., to talk about something every growing company feels but rarely defines. We see this in repeated meetings that go nowhere, decisions that never stick, and processes that live in people's heads instead of anywhere others can follow. It o...

Our guest this week is Fabiola Salazar, VP of Technology Banking at Wells Fargo. Fabiola works directly with founders to help them solve one of the most overlooked parts of building a company: choosing the right banking partner. In this episode, we talk about what fintech founders should expect from their bank, why the relationship matters far more than just opening an account, and how the right b...

In this episode of The GTM Loop, we sit down with Arden Evenson of Firefly Advising to talk about messaging, clarity, and why so many companies make their products harder to understand than they need to be. Arden shares lessons from her early days at SoFi, why clarity always beats clever copy, and how founders can improve their messaging by focusing on outcomes instead of features. The conversatio...

In this episode, Angi and Holly talk about what empathetic selling looks like in fintech and why chasing an ICP just because "they have budget" is not a real strategy. They unpack what buyers inside financial institutions are worried about, the personal and reputational risk behind every decision, and why the best sellers spend more time listening than pitching. The conversation covers partnership...

In this episode, Angi and Holly sit down with Neal Mann, co-founder of Noan, to talk about the part of AI most companies keep avoiding: their foundation.   Neal explains why layering AI on top of broken systems does not work, why documents were never meant to be the backbone of modern businesses, and why facts should be the true system of record. Together, they unpack how clean, connected data cha...

Sales Kickoff season is here, and Angi and Holly have thoughts.   In this episode, they break down what actually makes an SKO useful and what turns it into a glorified team vacation with better lighting. From comp plans and pipeline math to role-playing trauma, ICP clarity, and why trust matters more than touch counts, this one is packed with honest takes and real operator advice.   They cover how...

Let's take a candid look back at what actually changed in GTM over the past year and what didn't.   We talk through the real shifts we saw in 2025, including the return of in-person events, the growing focus on credit unions, how rising conference costs are changing how teams show up, and why curated conversations are replacing big booths and big budgets.   We also dig into how search, AI, and soc...

In this episode, we get tactical. We walk through the tools we rely on every day to run our GTM motion, from CRMs to automation hacks. We talk about why spreadsheets are not a sales process, how to pick the right CRM for your team size, and the integrations that actually make your life easier.   We share the platforms we use for automation, AI, and content creation, and how they fit together to sa...

Angi and Holly get real about early pipeline. We cover how to define an ICP, why you need at least three buyer personas, and what it takes to reach a cold contact. Hint: plan for 8 to 12 touchpoints. We unpack channel preferences, why text can beat cold calls, and how to warm specific accounts with domain-targeted LinkedIn ads. Most of all, we show how sales and marketing share signals so messagin...

Welcome to The GTM Loop Podcast with Angi Milano and Holly Glowaty.   We talk about go-to-market strategies that actually work. Real stories, honest lessons, and tactical conversations on how to sell it, keep it, and grow it.   From why growth is a loop (not a funnel), to navigating bank sales cycles without losing your mind, to turning compliance into a sales accelerator, we share what we've lear...