In The LOOP Podcast with Jordan Jo

In this episode of In The LOOP, Jordan Jo sits down with Neil Shultz—a financial advisor turned trusted friend—for a conversation rooted in ownership, discipline, and building a life beyond the rodeo arena. What started as a simple phone call with “$2,000 to invest” turned into something much bigger… a full shift in mindset around money, priorities, and the future. Neil brings a perspective that m...

In this episode of In The LOOP Podcast, Jordan Jo Hollabaugh sits down with one of barrel racing’s most respected champions, Sherry Cervi. A 19-time NFR qualifier and four-time world champion, Sherry has built a career defined by great horses, quiet confidence, deep faith, and the people who helped shape her along the way. From growing up on Potter Ranch with rodeo in her blood, to learning horsem...

In this episode of In The LOOP Podcast, Jordan Jo sits down with retired Olympic figure skater, high performance coach, entrepreneur, wife, and mom Paige Lawrence Champion for a conversation about mindset, confidence, resilience, identity, and what it truly takes to perform at your highest level. They dive into topics every athlete can relate to, including confidence versus self belief, handling c...

In this episode of In The LOOP Podcast, Jordan Jo sits down with Sami Jo Smith for a powerful conversation about leadership, legacy, women’s rodeo, faith, and the behind the scenes work it takes to build something that truly moves the industry forward. From growing up as a first generation rodeo kid in Cheyenne, Wyoming, to serving as Miss Frontier and building a career across RFD TV, The American...

In this episode of In The LOOP Podcast, Jordan Jo sits down with Judy Wagner for a heartfelt conversation about purpose, mentorship, relationships, branding, faith, and the power of planting seeds that can change lives. From growing up on a ranch in Avon, Montana, to building iconic Western brands like Gator Ropes and helping shape the legacy of Montana Silversmiths, Judy shares the stories, lesso...

In this episode of In The LOOP Podcast, Jordan Jo sits down with Lorinda Van Newkirk for a conversation about entrepreneurship, boldness, motherhood, marriage, reinvention, and building a life with purpose. From growing up in Southern California to building powerhouse brands like Gypsy Soul and Lucky Chuck Socks, Lorinda opens up about the hustle behind the success, the risks she took, the lessons...

In this episode of In The LOOP, Jordan Jo sits down with Susan Maddox for a conversation rooted in resilience, legacy, and what it truly means to build something that lasts. From growing up on a farm in Wyoming to becoming one of the most influential women in the Western industry, Susan shares the story behind the creation of the Best Hat Store and the rise of American Hat Company into one of the...

In this episode of In The LOOP, Jordan Jo sits down with Haven Meged—a World Champion tie down roper—for a conversation rooted in grit, perspective, and what it really takes to stay at the top of the sport. From growing up in Miles City to building a career in the most competitive roping environment in the world, Haven shares how his foundation outside the arena shaped everything about the way he...

In this episode of In The LOOP, Jordan Jo sits down with Blakely Boardman and Emmry Edwards—two rising stars in breakaway roping—for a conversation rooted in growth, confidence, and the future of women’s rodeo. At just 14 and 16 years old, these two are already competing—and winning—on some of the biggest stages in the sport. But what stands out most isn’t just their talent… it’s their mindset. Fr...

In this episode of In The LOOP, Jordan Jo Hollabaugh sits down with Jorden Halvorsen and Katie Coker—two of the most fearless women in rough stock—for a conversation rooted in grit, legacy, and the bold evolution of women’s rodeo. As the Premier Women’s Rodeo ushers in a new era, this episode dives into the return of rough stock for women—something the sport hasn’t seen on this stage since 2008. J...

In this episode of In The LOOP, Jordan Jo sits down with Taylor Santos—2x Timed Event Champion—for a conversation rooted in grit, discipline, and the relentless pursuit of getting better. From growing up in a family built around the timed event to winning one of rodeo’s toughest titles not once—but twice—Taylor shares what it really takes to compete at the highest level across five events in three...

In this episode of In The LOOP, Jordan Jo sits down with Jodi Hendrickson—rancher, entrepreneur, and founder of Fringe Scarves—for a conversation rooted in resilience, faith, and fearless action. Raised in the ranching country of South Dakota, Jodi shares how the values of hard work and community shaped her path—from taking bold leaps early in her career to traveling the world on her own. After ba...

In this episode of In The LOOP, Jordan Jo sits down with Dusky Lynn Hall—a 12-year-old barrel racing standout whose confidence, knowledge, and drive go far beyond her years—for a conversation rooted in passion, perseverance, and a deep love for the horse. From her first runs at The American at just six years old to competing for millions on one of rodeo’s biggest stages, Dusky walks through her jo...

In this episode of In The LOOP, Jordan Jo sits down with Jessie Jarvis—rancher, entrepreneur, podcast host, and the driving force behind Of The West—for a conversation centered around connection, purpose, and building a life that doesn’t follow a set timeline. Jessie shares how her journey from pre-med to agriculture led her to create one of the Western industry’s leading career platforms—bridging...

In this episode of In The LOOP, Jordan Jo sits down with one of rodeo’s most recognizable champions—Richmond Champion—for a conversation about the moment that changed the sport of rodeo and the career that led him there. A nine-time National Finals Rodeo qualifier in bareback riding, Richmond made history when he became the inaugural million-dollar champion at The American Rodeo, a moment that stu...

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry. Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earn...

In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership. From the electric atmosphere of the 2016 USTRC Finals to the birth of million-dollar rodeos, Billie walks us through the moments that reshaped the Western industry as we kn...

In this long-awaited episode—five years in the making—we sit down with a true legend of the arena, Jayme Marcrum. A two-time world champion in breakaway and tie-down roping, Jayme’s career is defined by a relentless drive that she describes as being "on a mission" from the moment she wakes up until her head hits the pillow. Jayme takes us back to her roots in downtown Dallas, where she grew up at...

For more than five decades, Bob Tallman has been the voice of rodeo. He hasn’t just witnessed the evolution of the Western industry… he’s narrated it. In this episode of In The LOOP, Jordan Jo sits down with Bob Tallman for a conversation about legacy, faith, leadership, and what “retirement” really means. After 50 years at the Fort Worth Stock Show & Rodeo, Bob has officially stepped away from hi...

Janie Johnson built her career the long way — behind the scenes, on the road, and inside the controlled chaos of live rodeo television. In this episode, Jordan Jo Hollabaugh sits down with Janie for an honest conversation about timing, faith, grit, and the unseen work it takes to help build an industry from the ground up. From knocking on doors at the NFR as a college intern, to producing live bro...

Horses First. Always. Before the NFR. Before the spotlight. Before most people ever knew her name. Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her care...

In this episode of In The LOOP Podcast, we sit down with Jill Edwards, the founder of the Something Special Breakaway, to talk about how one mother’s vision helped reshape youth breakaway roping. What started as a solution for her 10 year old daughter has grown into one of the most impactful all girls breakaway roping events in the country, serving competitors from ages 8 to 16. Now heading into i...

Five years ago, In The LOOP started with an iPhone, a truck seat, and a simple desire to tell stories that mattered. Today, it’s grown into a platform with over 250 episodes, a loyal community, and a new chapter as part of the Cowboy Channel. In this solo reflection episode, In The LOOP Podcast host Jordan Jo looks back on the journey — from the early days of breakaway roping’s professional rise t...

This episode of In The LOOP Podcast is one of the most raw and meaningful conversations we’ve shared — a story rooted in faith, resilience, and the power of community within the rodeo and equine industry. Inspired by 2025 World Champion Breakaway Roper Taylor Munsell, this episode brings awareness to Breakaway From Cancer and the real lives it has impacted. Jordan Jo sits down with cancer survivor...

Taylor Munsell is the 2025 World Champion Professional Breakaway Roper and a five-time NFBR qualifier known for her grit, humility, and mental toughness. Built through years of highs, lows, and hard lessons, Taylor’s career reflects resilience earned the long way — through consistency, adaptability, and trust in her process. In this episode, Taylor opens up about the challenges behind her champion...