In the EllaMents with Alishia Egenhoff

You hit your revenue goals. Your business is growing. You should feel amazing. So why do you feel so alone? Nobody warns you about this part of entrepreneurship. The isolation. The decisions you have to make by yourself. The wins you celebrate alone. The doubt that creeps in at 2am when it's just you and your thoughts. The thing is that it doesn't just go away when you become successful....

You've probably told yourself you can't afford to run ads. Or maybe you've convinced yourself that small budgets don't work and you need thousands of dollars a month to see any kind of results. So you're grinding away at organic content instead. Posting constantly. Fighting the algorithm. And watching other businesses grow faster than you. But what if I told you small budg...

School's out. Your kids are home. Your clients still need you. So how do you actually get work done this summer without feeling like you're failing at both business and motherhood? I'm not going to give you the Instagram version of working from home with kids. I'm giving you the real, messy version - what actually works in my house with my 11 and 13-year-old. In this episode, I...

AI is everywhere. And honestly? It's getting hard to ignore. Meta wants you to use Advantage+. Google's pushing Performance Max. ChatGPT is practically writing everyone's social captions at this point. And look, I use AI too. But here's what's bothering me: everyone's being told to just hand everything over to automation. Trust it. Let AI handle it. But nobody's...

Ever wonder how other moms actually fit business into their lives? Like, the real version with toddler meltdowns, school pickups, and zero time to meal plan? Today I'm talking with Alysha Sanford, a brand photographer who's building her business with a toddler at home, while I'm navigating the tween and teen years. We basically have the same name, we both live in Oregon, and we both...

Do I really need to run ads? Can't I just grow organically? If you've asked yourself these questions, I need to tell you something: you're asking the wrong question. Because here's what I've learned after years of running ads for clients and building my own business, it's not about choosing between organic or paid. It's about understanding what each one actually...

Sometimes the best business decisions come from the hardest moments. Sierra, founder of Caravan Content, was fully booked, working seven days a week, and completely burnt out. On paper, her business looked successful. But something wasn't right. In this episode, Sierra walks us through her complete business rebrand—from the moment that sparked the change to the practical steps she took to reb...

If you're feeling stuck on the hamster wheel, exhausted but afraid to stop, or convinced that everything will fall apart if you take your foot off the gas—this episode is for you. I'm sharing my own messy journey with burnout as a work-from-home mom and business owner. From working through our family vacation in Hawaii to that camping trip where I had no cell service and was forced to st...

Can we talk about something that might not sound exciting but honestly affects almost everything in your business? Your numbers. If you're making good money but have no idea where it's going, or if you're constantly guessing whether you can afford to invest, hire help, or run ads—this episode is for you. I'm sharing the exact cash management system I implemented from day one th...

Setting boundaries in business sounds simple until guilt, fear, and old habits show up. In this episode of In the EllaMents , I’m talking about why boundaries feel so personal for so many women in business, especially those of us who care deeply, try hard, and feel the pressure to be everything to everyone. This isn’t a conversation about productivity hacks or rigid rules. It’s about understanding...

How do you actually know when you’re too busy to take on more client work? This episode came directly from a question someone asked me recently, and honestly, it caught me off guard. Not because I don’t think about capacity, but because I’m still learning how to answer that question in a way that aligns with the business I’m building. In this episode, I’m sharing what “too busy” looks like for me,...

As we move into 2026, I’ve been feeling reflective — not in a “new year, new strategy” way, but in a quieter, more intentional one. In this episode, I’m sharing my honest marketing predictions for 2026 — not from a place of having everything figured out, but from lived experience. From watching trends shift, supporting business owners behind the scenes, and navigating these changes inside my own b...

There are seasons in life where everything you thought was certain suddenly changes. This is a conversation about loss, redirection, and what happens when the career you thought you’d have unexpectedly ends. I share how a painful season led me to build something I never planned for — and why I now believe those moments aren’t wasted. If you’re in a season of uncertainty, questioning your next step...

If you feel like you’re constantly doing all the things — working, parenting, managing a household, trying to grow a business — and still feel behind, this episode is for you. For a long time, I thought doing everything at once was just part of being a working mom and business owner. I thought balance meant juggling it all and somehow keeping everything in the air. What I didn’t realize was how mu...

If marketing feels heavy right now — not confusing, not complicated, just overwhelming — I recorded this episode with you in mind. I talk about why marketing can start to feel like too much even when you’re capable, experienced, or feel like you “should know better.” Sometimes it’s not a lack of knowledge that creates overwhelm — it’s having too many ideas, too many options, and too much pressure...

Welcome to In the EllaMents — a podcast for women and mompreneurs navigating marketing, motherhood, and the realities of building a business in real life. Hosted by Alishia Egenhoff, digital ads strategist, marketing consultant, and founder of Social EllaMents Marketing, this podcast is a space for honest conversations about marketing strategy, leadership, and the seasons of business growth that d...