"In The Blue Zone" Real Estate Marketing Podcast

What does it really take to stay top of mind in today’s noisy market—especially when your clients already know multiple agents? In this episode of In the Blue Zone, returning guest Sean Carpenter breaks down the simple, proven habits that keep you visible, relevant—and most importantly, trusted. From his “6 Channels of Communication” framework to the balance between earning attention and building...

If you’ve ever wondered how to move beyond gimmicks andtruly integrate AI into your business, this conversation is packed with insights, practical advice, and a glimpse into the future of real estate tech. In this episode of In the Blue Zone , your hosts Jeff Geoghan and Betsy Stecz talk with Ryan Bruen of Coldwell Banker Realty, Morristown, NJ. Ryan was a finalist at the national GenBlue conferen...

In this episode we interview Seth Price the Chief Marketing Officer of Realscout, an innovative offering in the real estate space that focuses on effective engagement of your contact database using a blend of automation and AI enhancement. We love Realscout here at Coldwell Banker and wanted to hear Seth's breakdown of how the team there stays on the leading edge of technology for our agents....

Did you know that "You're not the hero" in this story?   In the latest In Blue Zone Podcast episode, David Marine, Chief Marketing Officer of Anywhere Franchise Brands, discusses the importance of storytelling in real estate marketing. He highlights the "Hero's Journey" framework, where consumers are the heroes and agents act as guides, akin to characters like Dumbledore or Gandalf. Marine contras...

In a world where social media algorithms can feel like the dark side, Matthew Ferrara shines a light on the enduring power of email marketing. With over 33 years in real estate, he emphasizes that email remains a reliable and cost-effective tool for agents looking to connect with their audience. While social media's reach diminishes and costs rise, Matthew advocates for building a quality email li...

Feeling like you need fresh motivation to carry on in your real estate career? Wondering what 2025 will hold for your business? We had the privilege to interview two of our recent Rookie of The Year award recipients and pick their brains on what motivated them to succeed in their first (and second) year of real estate sales. Alberto Mateos was the 2022 Rookie honoree and built his business on bein...

In this episode of "In The Blue Zone" we're excited to interview an industry leader & influencer, Chris Linsell with Luxury Presence. With Chris, we dive in to the latest trends in real estate marketing, focusing on the shift from social media to professional business websites. We discuss the Luxury Presence "State of Real Estate Marketing" Report, which reveals that 78% of agents plan to incr...

Are you ready to do what it takes to succeed this year in real estate? In this wide-ranging conversation with East Regional President Rob Norman of Coldwell Banker Realty, we discuss his roots in the industry and how he come to Coldwell Banker as a young manager, looking to leave his mark. Rob shares his passion for empowering agents to reach their potential in yet another year of transition that...

What exactly is a real estate agent brand, and why would someone want one? How does an effective brand capture the personality of the agent and attract a target market while remaining approachable by others? Is it important for a brand to have certain fonts, colors and images to support the value proposition for the agent? These questions and many others are found in this episode of "In The B...

This week we had a great guest in the Blue Zone - Andrea Ferry with Rookie to Rainmaker and Exactly What To Say has been coaching - and doing - lead generation techniques for over 20 years. Together we unpack some of the common hurdles that real estate agents need to find the unrealized business opportunities in their life. Questions like: Who can I serve today and what am I solving for? What conv...

With his extensive experience as a real estate agent, and his expertise in marketing and digital media content creation, Drew Thompson with Coldwell Banker Realty in New Jersey brings a fresh perspective to the discussion on artificial intelligence and authenticity. His deep understanding of leveraging technology while staying true to one's authentic self makes him the perfect guide to explore...

If there's one individual who stands above the rest in real estate for social media savvy, it's Katie Lanc e. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker's Gen Blue—Katie's grasp of the social space is immediately apparent. She is the author of "Get Social Smart," and KatieLance.com is an exc...

It's difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn's achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more impressively, the #10 team in GC...

Even when all the news about the market has you worried, and the tech in real estate seems overwhelming, refocusing on the basics that haven't changed in the last forty years will pay you back more than any other "get rich quick" gimmick out there. The business may be moving for you; you need to move to where the business is today and in the next six months... We're excited to br...