In Plain Cite

Please join our guest host, Dawn Lobban, Head of Envision the Patient team at Envision Pharma Group, and guest Sharon Terry, President and CEO of Genetic Alliance, a not-for-profit organization that works to provide programs, products and tools for ordinary people to take charge of their health, as they continue a discussion started at the 2023 ISMPP Annual Meeting. Sharon’s keynote address on the...

Join Rob Matheis and Richard White for a discussion of the basics of what Real World Evidence (RWE) is and how it is different from HEOR, to the big questions of how the global use of RWE has changed over time and how the rise of AI - both analytics and large language models - could change the landscape of RWE. What changes should medical communications professionals be aware of in the reporting a...

Join us for an interesting conversation between the Co-Chairs of the European Meeting Program Committee as they discuss the relevant trends and ideas that were topics of conversation and programming in London this year. Patients, AI, and creativity were three of the major themes that came forward during the meeting – Eleanor and Rob discuss how those themes will continue to be relevant during the...

Rob Matheis continues his discussion with Whitney Morris, this time focusing on what drives an employee to stay in their current position or move to a new one. Financial incentives are not always the most important factor, so what is taking their place? Whitney also discusses how to frame a conversation with a manager to improve your current position. Our guest today, Whitney Morris, has worked ex...

As a follow-up to the ISMPP U webinar, The Rise of ChatGPT and Generative AI: Implications for Medical Writing, Authorship, Content Development and QA Systems, this episode of InformEd aims to address unanswered audience questions and discuss new developments in this quickly changing field. Our focus is on understanding ChatGPT and other large language models, exploring how they work – including s...

"The Great Resignation" is affecting all organizations, including those in scientific communications and Medical Affairs. What are the main causes, and how can managers retain the great employees they already have? Or how can an employee determine what is right for them so they can see if it is where they are today or if a change is needed? Our guest today, Whitney Morris, has worked exclusively i...

In this continuation of the conversation with Neil Adams, we discuss the future of enhanced publication content. What are some exciting changes that may be coming and how can EPC be used more effectively in the future? In a time of limited resources, what single EPC is a must have and why? Neil Adams is Manager, Industry Solutions, North America, Karger Publishers. Neil has more than 20 years of e...

Enhanced publication content (EPC) can break down barriers between authors and readers in various ways. Which types of EPC are the most common and which provide the greatest value for audiences? What are the greatest barriers to the use of EPC and what are potential solutions? Join us for this examination into EPC from the publisher's perspective. Our guest is Neil Adams, Manager, Industry Solutio...

This continuation of our Social Media series will delve into how to establish a Medical Affairs social media presence, the latest developments in social media platforms that can help improve medical communications, and practical solutions to potential challenges. Jennifer Ghith, Global Scientific Publications and Innovations Director at Pfizer. Her areas of focus include artificial intelligence, a...

Social media has its own set of opportunities, challenges, and solutions - and even more so when used in medical communications. This episode will examine development of a social media plan, who should create content, understanding compliance, researching your audience, defining your purpose, and more. This episode will also explore where the field is heading next and what may be possible in the f...

Data privacy is not always a fun topic, but our podcast guest is another fantastic speaker from the Annual Meeting and is enthusiastic and knowledgeable! In this episode, we discuss the implications of international and domestic privacy laws and how they specifically impact medical publications professionals. Of particular importance to our industry is patient privacy in clinical trials and the ch...

The COVID pandemic both accelerated adoption of decentralized clinical trials and highlighted the importance of decentralization in making clinical trials more patient-centric. These trials allow for the continuation of research in challenging periods, as we have seen recently with the global pandemic and in times of war. They don’t, however need to be viewed as only a fall back methodology as the...

Health literacy, health equity, and health disparities are connected, both in practice and in research. Join us for the first episode of InformED’s equity, diversity and inclusion series, and learn from health literacy and communication experts Laurie Myers, Director, Global Health Literacy & Oncology Health Equity at  Merck  and Stacy Robison, Founder & Owner of  Communicat...

Join us for a continuation of our conversation with David Barrett, CEO of the American Society of Gene & Cell Therapy, on successfully navigating the changing medical conference landscape. David will speak to designing medical conferences that deliver value and opportunity for all those involved. He will touch on scientific posters, metrics, patient inclusion in medical conferences, and the ne...

Medical societies have had to innovate rapidly in light of cancelled conferences during the pandemic. Innovation was accelerated, and the virtual conference emerged. Join us for an insightful conversation with David Barrett, the CEO of the American Society of Gene & Cell Therapy , which is the largest society of gene and cell therapy scientists, researchers, and other professionals. In Part 1...

In a continuation of our previous discussion, let’s talk innovation and digital transformation in medical communications. There is a new sense of urgency to communicate research more rapidly and in innovative ways. But how is this best achieved? Find out in this edition of ISMPP’s InformED. Jennifer Ghith, Global Scientific Publications and Innovations Director at Pfizer will speak to how to keep...

Innovative thinking is more important now than ever. What is driving that necessity whether it be within your own organization or more broadly within our industry? What new expectations do stakeholders have? Find out in this edition of InformED where guest host Leslie Rotz, Director of Digital Strategy and Operations at MedThink SciCom talks with Jennifer Ghith, Global Scientific Publications and...

Publication enhancements are all the talk these days. Expanding the reach. Moving beyond publication. There are so many options to enhance the availability of data and improve understanding. Are they ALL worth the investment? Which really work and which are just shiny new toys? Find out in this edition of InformED. Generously sponsored by MedThink SciCom.

Conceptually, providing free open access to scientific and medical research makes intuitive sense. Why would research be maintained behind a paywall when we know that it will further science and benefit patients? On the other hand, it has been challenged that industry sponsored research should not be open access. Also, journals struggle with their operational models in an open access world. Join u...

It is well established that plain language summaries are becoming a standard in translating medical evidence for broader use and understanding. How are they best prepared? Where can they be stored? How do we avoid them being deemed promotional? Hear about this and more on this edition of InformED where we discuss best practices for plain language summaries with Jason Gardner. Jason is the Head of...

What are impact metrics for publications? How do we TRULY measure the reach of a publication? Impact factor, circulation, Altmetrics are some examples of accepted measures of publication impact. At the end of the day, it is important to know if a medical publication supports enhanced healthcare decision making for patients. Join us for InformED where we chat with Alice Choi about traditional metri...

Join us soon for the first episode of InformED. ISMPP talks about key trends and issues facing medical communication and publication professionals in an ever-evolving field. Join our new podcast where you can hear experts share their thought-provoking insights and lessons. This show is sponsored by MedThink SciCom .