In Plain Cite

For many publication and medical communication professionals, joining a smaller biotech or pharmaceutical company can be an exciting career move, but it also comes with a very different set of expectations. In this episode, Rob sits down with Robin LeWinter, Global Head of Medical Affairs at JCR Pharmaceuticals, to discuss what it's really like to build publications and medical communications with...

Artificial intelligence has already transformed how scientific information is created, reviewed, and consumed. As AI tools become more deeply integrated into medical publishing and clinical practice, many of us are asking the same question: How can we take advantage of these technologies while maintaining trust, transparency, and scientific rigor? In this episode, we explore both the opportunities...

In today’s episode, we’re unpacking an important yet often misunderstood component of effective publication planning: the Publication Steering Committee (PSC). We’re joined by industry leaders Cindy Toste, Senior Director of Publications at GlaxoSmithKline , and Paul Ricigliano, Senior Director and Head of Oncology Global Publications at Daiichi Sankyo, Inc. Together,  we explore what makes a...

Today on In Plain Cite , we explore the integration of social media into medical communication strategies, addressing how social media serves as an "additional channel" in publication planning, enabling the rapid dissemination of critical scientific data to healthcare professionals.  Our guests, Leslie Rotz of Fingerpaint Medical and Amanda Solis of Pfizer,  also discuss some of the chal...

Today, we dive into one of the most pressing and polarizing questions in medical publishing today: Should patients who contribute as co-authors be compensated? Joining us are Veronica Porkess of UCB Pharma and Simon Stones of Amica Scientific, two voices at the forefront of patient engagement. Together, we'll explore the shifting landscape of patient authorship, unpacking the ethical dilemmas and...

Publication professionals face many challenges during the development and execution of a publication plan. These challenges differ based on the size of the pharma company, product lifecycle, SOPs and infrastructure. Today, we bring together three seasoned publication pros from small, mid-size, and large pharma companies. They’ll share tips and real-world takes on dealing with things like team stru...

You don’t need to master complicated prompts to get great results from generative AI. Today, Conor Grennan, Chief AI Architect at NYU Stern and CEO of AI Mindset, shares a refreshing perspective: the key to working effectively with tools like ChatGPT is to treat them less like machines and more like teammates. We dig into why empathy, clear communication, and real world context matter more than te...

As AI becomes a more integrated part of our daily lives, it is vital that we consider all stakeholder perspectives to enable us to better foster collaboration for effective AI integration in scientific publishing. In this episode we will explore AI's transformative impact on the creation and dissemination of scientific content, addressing the real-world challenges and diverse perspectives needed t...

Overly complex medical information creates a barrier to effective patient care. In this episode, guest host Steve Palmisano, Executive Vice President of Publication Services at The Lockwood Group, leads a discussion with Danielle Grospitch, Scientific Director at The Lockwood Group, and Professor Cynthia Baur, Director of the Horowitz Center for Health Literacy. Together, they examine the challeng...

You may be wondering—why pursue a CMPP credential? In this episode, we break down what earning the Certified Medical Publication Professional (CMPP) credential can do for your career. From demonstrating expertise and credibility to opening doors for new opportunities, certification helps professionals stand out in a competitive field. Our guests share firsthand how earning the CMPP credential has...

Traditional metrics like downloads and citations have long been the standard for measuring research impact. But with advancements in AI and sentiment analysis, medical publication professionals can now uncover deeper insights—how research is perceived, discussed, and acted upon. In this episode, guest host Dr. Carrie Brubaker is joined by Julia Mutygullina and Carlos Areia of Digital Science to ex...

Scientific posters are evolving—are you keeping up? In this episode, host Rob Matheis sits down with Doreen Valentine,  a medical communications professional most recently affiliated with Bristol Myers Squibb, to explore how innovation is reshaping the way research is presented. From interactive design to greater accessibility, they discuss what’s changing, why it matters, and how we can bala...

Big news! InformED is now In Plain Cite ! While our name has changed, our mission remains the same: bringing you expert insights on medical publications and communications. In this new chapter, we’re diving even deeper into the ideas, trends, and strategies shaping the field—always with practical takeaways to keep you ahead of the curve. Stay tuned for new episodes, compelling conversations, and t...

Join guest host, Emma Hinkle, and her guests—Steven Millerman, Alessandra Richardson, and Rajni Parthasarathy—as they delve into the nuances of multicultural considerations in medical communications. This episode stems from an interesting roundtable discussion at the Annual Meeting of ISMPP 2024, highlighting the importance of understanding cultural differences in medical publications. From defini...

Guest hosted by Victoria Hart, this episode features industry experts Kelly Soldavin and Jon Viney discussing the current landscape and future implications of AI in medical publications from a publisher and agency perspective. From enhancing accessibility and readability through plain language summaries to addressing concerns such as data security and accuracy, the conversation delves into the pot...

This episode of InformED is A Conversation with Compliance. Our guest host, Cassie Stox talks with two guests who have experience in company policies and procedures, compliance, publication processes and SOPs. Merry Saba and Megan Weigel share their experience and helpful insights into topics starting with why there is a compliance team to how the role of compliance has changed with the trends of...

Prompted by historical flaws and suboptimal approaches, medical publications practice has evolved considerably over the last 20 years. Approaches to medical publications today are governed and regulated by a set of principles designed to ensure integrity, transparency, and an ethical approach. However, for those who are new to medical publications, it may not be clear where we started and how we h...

In this episode of InformED, guest host Adeline Rosenberg is joined by Trishna Bharadia and Gavin Jones, all current members of ISMPP's Patient Engagement Task Force. Adeline, Trishna, and Gavin discuss the importance of patient involvement in scientific publications and health information. Trishna shares her insights as a patient advocate and patient engagement consultant, while Gavin discusses h...

In this episode of Informed, guest host Dawn Lobban is joined by Simon Stones, an experienced patient advocate and senior medical writer. They discuss the topic of patients at scientific congresses and conferences. Simon shares his journey of being diagnosed with juvenile arthritis and inflammatory bowel disease as a child, which inspired him to learn about his conditions and work to help others b...

In this episode of InformED, we dive into the world of data analytics and omnichannel strategies in medical communications. Guest host Gary Burd is joined by experts in the field Kent Bhupathi, Andi Schmid, and Ilana Scholl to discuss the insights gained from analyzing healthcare professionals' online behaviors and how this data can inform and shape effective medical communication strategies. Tune...

In this episode of Informed, guest host Jenny Ghith is joined by Dr. Yanshan Wang, Vice Chair of Research and Assistant Professor within the Department of Health Information Management at the University of Pittsburgh. They discuss how large language models and generative AI are changing how we communicate in medical publications, the importance of bridging dialogue amongst our specialties and prof...

Continuing our look at increasing patient participation in the scientific publication process, this episode of InformED will look at the process from a medical communications perspective. Our guests discuss questions to think through during the planning stages including: the different roles that patients can take, how to best communicate with patients and patient advocates, and education they may...

This episode of InformED is exploring the specific steps to take in order to increase the participation of patients in the scientific publication process from the pharma perspective. Our guests discuss topics ranging from forming a collaborative board, patient authorship, and making publications more accessible to non-specialist audiences. Each of our guests bring years of experience and...

As a follow up to the ISMPP U Digital Features – Are they really worth it? held live on June 7, 2023, join three of the faculty from the webinar as they come back together with a lively discussion of the comments and questions submitted by the audience during the live event. Listen now, even if you haven't watched the webinar, this discussion can also be a good preview! If you are interested in th...

Guest host Mary Gaskarth is joined by Emily Messina to discuss her interest and research in the accessibility of conference presentations. Emily and her team recently won the ISMPP 2023 Annual Meeting Publication Star poster award for their poster entitled Are conference presentations accessible? Insights from an online survey to improve equity .  Emily discusses the results of her resea...