In Other Words

Over 70% of AI governance leaders recently admitted they'd let unaudited models keep running if they were tied to revenue. Dr. Eva-Marie Muller-Stuler has spent 25 years advising Fortune 500 companies, the UN, and the EU Parliament on AI strategy and governance. She built and led EY's Data and AI practice across the Middle East and North Africa, served as CTO for AI at IBM, and was named World's B...

Over 70% of AI governance leaders recently admitted they'd let unaudited models keep running if they were tied to revenue. Dr. Eva-Marie Muller-Stuler has spent 25 years advising Fortune 500 companies, the UN, and the EU Parliament on AI strategy and governance. She built and led EY's Data and AI practice across the Middle East and North Africa, served as CTO for AI at IBM, and was named World's B...

Scott Kinka has advised over 12,000 businesses on technology decisions. As Chief Strategy Officer at Bridgepointe Technologies, he manages one of the largest independent partner ecosystems in the U.S., with a supplier network that extends into Europe, the UK, and Latin America. On this episode of In Other Words, Scott examines with host Jason Hemingway where build vs. buy decisions go wrong when b...

In this special CEO-to-CEO edition of In Other Words, Phrase CEO Georg Ell sits down with Cathy Hackl, Global Tech Futurist, CEO of Future Dynamics, Nokia's Futurist-in-Residence, and one of Newsweek's Top 25 AI Visionaries. Known as the Godmother of the Metaverse, Cathy traces her journey from Emmy-nominated journalist and Emmy judge to one of the most influential voices in spatial computing, AI,...

Innovation doesn't fail because the technology isn't ready. It fails when the organization isn't. In this episode of In Other Words, host Jason Hemingway sits down with Elaine Barsoom, former Nike AI innovation lead and Venture Partner at Silicon Foundry, to examine the decisions that define how global brands scale technology, manage partnerships and embed AI into everyday operations. From build v...

Most SaaS companies plan for global revenue. Few build for it. Kevin O'Donnell has spent more than two decades in product and international growth at Microsoft, Nitro, and Dropbox, watching the same mistake on repeat. Companies treat localization as a bolt-on rather than a strategic imperative and wonder why international growth fails. In this episode, Kevin talks with Jason Hemingway about what c...

Few people have shaped how we think about brands more than David Aaker. He has spent more than three decades building the frameworks that CMOs and marketing students worldwide still reach for today. His latest work revisits those ideas for a world he describes as fundamentally more hostile to brands than ever before. In this episode of In Other Words, host Jason Hemingway sits down with David to d...

Your competitors aren't just experimenting with AI anymore. They're using it to make faster strategic decisions, enter markets first, and reshape how they compete. In this episode of In Other Words, host Jason Hemingway talks to Raf Postepski, Senior Director at Alvarez & Marsal, about why most AI strategies stall at efficiency gains and never reach the bigger prize of better decisions, faster. Ra...

Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer base actually is, how it behaves, and what really drives long-term value. In this episode of In Other Words, host Jason Hemingway sits down with Aarron S...

Fourteen years of scaling content at Booking.com revealed an uncomfortable truth: content and localization remain extraordinarily complex, and technology alone won't change that. In this episode of In Other Words, host Jason Hemingway is joined by Chris Dell, who built and ran Booking.com's 400-person global content operation across 45 locations and 46 languages, and now advises enterprises on sus...

Buying decisions don’t happen in neat, linear funnels anymore. They happen in seconds. In this episode of In Other Words, host Jason Hemingway is joined by Todd Unger, Chief Experience Officer at the American Medical Association and best-selling author of The 10-Second Customer Journey. They explore what Todd calls the Tornado Funnel, where the entire customer journey compresses into a single mome...

How do you scale a brand voice globally without sounding cloned or accidentally breaking trust in the moments that matter most? In this episode of In Other Words, host Jason Hemingway is joined by Freddie Braun, Localization and International Content Lead at Monzo Bank, about the role global content plays in building trusted customer experiences at scale. They discuss how thoughtful localization c...

What happens when a brand earns attention but not affection? It gets stuck in the friend zone. In this episode of In Other Words, host Jason Hemingway sits down with Doug Zarkin, award-winning Retail and Brand Marketing Leader and Author of Moving Your Brand Out of the Friend Zone. They explore why emotional connection drives commercial success, how to build trust through consistent customer exper...

How can you scale a global go-to-market strategy without losing the human touch? In this episode of In Other Words, host Jason Hemingway speaks with Axel Kirstetter, a global go-to-market and product marketing leader with nearly three decades of experience, about what breaks when teams try to scale across countries and languages using a one size fits all approach. The conversation covers how AI ca...

What does it really take to scale marketing across countries, cultures, and customer needs without losing what makes a brand feel human? In this episode of In Other Words, host Jason Hemingway is joined by Christina Bylin, Chief Marketing Officer at CarParts.com, to explore how modern CMOs balance brand-building, performance marketing, and purpose at scale.

In this episode of In Other Words, Jason Hemingway is joined by Willem Koenders, Global Leader in Data Strategy at ZS, to share what it takes to scale data and AI across markets without losing control. You can buy the latest AI tools in a week. Fixing the data underneath them can take years, and most companies start too late. The result is predictable stalled pilots, inconsistent outputs, and team...

Boards obsess over international revenue and growth, then often starve the one function that makes customers actually buy in market. That same myopic view is not just short sighted. It is quietly costing organizations millions in untapped revenue. In this episode of In other words, Nataly Kelly, Chief Marketing Officer at Zappi, joins host Jason Hemingway to explore why localization deserves a per...

You’re running a supermarket chain that’s just been rated the worst company to work for in America. Not the worst grocery chain, but the entire country. Employee morale is shattered. Customers are leaving. The board is skeptical. Sales, traffic, margins, and market share are all trending downward. Now, imagine that a year later, that same company wins USA Today’s “America’s Best Supermarket” award...

Customer experience doesn’t succeed on insight alone. This episode of In other words explores how leaders embed culture into strategy to drive meaningful change, aligning teams, acting on customer understanding, and delivering consistent experiences across languages and regions. Host Jason Hemingway and Phrase CEO, George Ell, are joined by Annette Franz, the Founder and CEO of CX Journey Inc., to...

Global growth brings massive opportunity but also organizational complexity. When marketing and revenue teams operate in silos, customer experience suffers, speed slows down, and leadership lacks the clarity to make informed decisions. In this episode of In other words, Jason Hemingway is joined by Lorena Morales to explore how enterprise leaders can structure their teams and systems to stay align...

Go-to-Market strategies often scale fast, but sustaining real customer value is where the challenge begins. In this episode, Jason Hemingway is joined by Rob Giglio, Chief Customer Officer at Canva, and Georg Ell, CEO at Phrase. They explore what it takes to build and execute global Go-to-Market strategies that don’t just launch well, but land with lasting impact. Drawing from senior roles at Adob...

AI is transforming how enterprises operate across regions, languages, and industries. But scaling AI globally while maintaining trust, compliance, and performance requires more than technical capability. It calls for the right infrastructure, clear governance, and a commitment to customer-centric delivery. In this episode, host Jason Hemingway, CMO of Phrase, speaks with Dr. Meeta Yadav Vouk, Vice...

In this episode of In other words, host Jason Hemingway CMO at Phrase speaks with Political Scientist and best selling author Dr. Brian Klaas, and Phrase CEO Georg Ell, about how unpredictable forces shape and influence our world and why traditional approaches to control and optimization may need rethinking in today’s complex business environment. Drawing on stories from his book Fluke, Brian shar...

In this episode of In Other Words, host Jason Hemingway speaks with Rema Vasan, Head of North American Business Marketing at TikTok, about how cultural moments shape brand growth. They explore why timing, authenticity, and content agility matter more than ever in today’s always-on, content-driven world, and how marketers can turn moments into lasting engagement and global growth.

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about pers...