In Motion

In this episode, Andy Binkley, founder of Tourial, breaks down how AI-powered marketing workflows are reshaping buyer behavior in B2B SaaS and what most teams are still getting wrong. We cover how modern buyers actually want to engage, why traditional discovery calls often fall flat, and how referrals quietly outperform most demand gen channels. Andy also shares the most common mistakes early-stag...

To learn more about Inertia Growth, visit inertiagrowth.com . In this conversation, Allie Howe shares her journey from software engineering to becoming a security advocate in the AI space. She discusses the importance of trust in AI security, foundational practices for startups, and the need for continuous risk assessments. Allie emphasizes the role of security as a business enabler and the necess...

To learn more about Inertia Growth, visit inertiagrowth.com . In this conversation, Ibby Syed and Sean Collins of Cotera.co discuss the ease of setting up AI agents and the significant impact of automating repetitive tasks. They emphasize the potential for saving human time and increasing productivity through effective automation solutions. takeaways Setting up an AI agent should be as easy as sen...

To learn more about Inertia Growth, visit inertiagrowth.com . In this conversation, Mara Willemin discusses the intricacies of tech sales, emphasizing the importance of trust, human connection, and the evolving role of AI in the sales process. Mara shares her career journey, insights on building relationships with customers, and the lessons learned from both startups and large enterprises. We expl...

To learn more about Inertia Growth, visit inertiagrowth.com . In our conversation, Steve James discusses the challenges of working in a startup environment, likening it to navigating a whitewater raft. He emphasizes the importance of having good legal guidance to mitigate risks and avoid pitfalls. Our discussion highlights how entrepreneurs often overlook the preventive measures that lead to smoot...

To learn more about Inertia Growth, visit inertiagrowth.com . In this conversation, Yash Sharma, co-founder of Bitscale, delves into the dynamic world of go-to-market strategies, emphasizing the power of continuous innovation and intent-based outbound approaches. He shares insights on the evolving role of AI agents and the irreplaceable value of human connection in business. Yash also discusses th...

To learn more about Inertia Growth, visit inertiagrowth.com . In this conversation, Victor shares his journey from sales to operations, emphasizing the importance of establishing effective systems and processes in early-stage companies. He discusses the challenges faced in scaling operations, the significance of aligning sales and customer success, and the role of AI in enhancing operational effic...