In Her Empire Era | Marketing & Business Podcast

In this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?"  With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your...

This week I am sharing all the latest social media updates that every content creator, marketer, and social media enthusiast needs to know! Like Instagram’s vertical grid format and new features like expanded carousel uploads and a Threads analytics dashboard; LinkedIn finally testing the ability to edit scheduled posts; and key trends including TikTok’s growing role as a search platform, especial...

Welcome to Season 2 of Coffees & Content, it’s so great to be back! In this first sip of the new season, I explore the powerful practice of taking a step back to review your content and strategy with a fresh perspective. I share the common pitfall of getting too wrapped up in what we think our audience wants, sometimes losing touch with our authentic voice and gut feelings. Then discuss practi...

Use code 'PODCAST' for 10% off your Marketing Starter Kits While on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing. -- Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in time...

In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client.  I discuss the positive outlook from financial experts, the im...

In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback...

This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a bu...

Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement....

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies.  By sharing personal experiences, like how outsourcing tasks such as podcast editing has transforme...

We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market. I discuss the value of providing tangible, actionable content to support businesses and the...

Struggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need! I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We’ll start with small steps like posting without your face and gradually work up to stories and reels. Pl...

In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also...

This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients.  From the importance of engaging with comments and ut...

Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagr...

I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches. I’ll also be sharing insights on effective Face...

Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really...

This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?! By tuning in to this episode, you can expect practical advice and honest revelations to hel...

Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media.  From organic content creation to engaging with user-generated co...

This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience. I have an easy to follow Content Planning Workbook for you that you can download here i...

In this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage. You will learn about: Polls on stories: Why this feature is essential for increasing engagement Instagram's 'Notify' feature: How it can benefit your s...

Holistic digital marketing isn't just about promoting your brand—it's about creating an immersive experience across all touchpoints, ensuring your message resonates far and wide. In this week’s episode we'll dive deep into the core strategies of holistic social media and digital marketing, including the game-changing Omni Channel Marketing approach and the Rule of 7. Find out why be...

Welcome to 'Coffees and Content.' Imagine this as your go-to spot for all things social media and digital marketing - a place where we spill the beans on the latest trends, share some straight-shooting advice, and uncover those genius tricks that everyone should have up their sleeve. I’m Loren, the founder of The Social Collective and your host. I’ve been around the digital marketing blo...

Welcome to 'Coffees and Content' your go-to, bite-sized podcast for all things social media and digital marketing. This podcast is all about cutting through the noise to bring you unfiltered advice, the latest trends, and those must-know tricks that make all the difference in the social media and digital marketing world — all delivered in bite-sized weekly episodes. I’m your host, Loren,...