In Growth We Trust: Marketing | Growth | Startups

If you're like Jake and I, focused on Paid acquisition channels and SEO always came last. It's hard to build up expertise on the subject in that context.  This is why this week we're joined by Andrew Holland, Director of SEO at JBH. Andrew is an expert in the field, so just like us, you're going to learn A LOT about SEO!   3 takeaways from this episode: 1️⃣ The Power of a Great Website: Andrew emp...

This week we're joined by the fabulous Sebuh Mesfin, Head of Digital Marketing at the VC, Notion Capital, Co-founder of Blocks2Bags, and ex-Fanbytes working with Timothy Armoo in the early days of TikTok. Sebuh's energy is palpable and very refreshing, you're gonna love it.   Here are 3 key takeaways from this episode: 1️⃣ The Power of Partnership: Sebuh and his co-founder, Bejay, formed a strong...

🎙️ This week we're joined by the incredible Daphne Tideman, a certified growth genius consultant, ex-Head of Growth at Heights, who shared some incredible insights on growth marketing and experimentation.   Here are 3 key takeaways from this episode: 1️⃣ Structured Approach to Growth: Daphne emphasized the importance of having a structured approach to growth. She believes that it's not about going...

🎙️ Exciting news! We just released a new episode of our podcast and it's packed with amazing insights on growth strategies! 🌱 In this episode, we discuss what worked, what's in progress, and what didn't work in our journey. From experiments to features, we cover it all! 💡 But that's not all! We also share a cool quote from one of our biggest supporters, Peter, who's a triathlon runner. He loves...

Do you 'follow' the show yet? It's our secret agreement in exchange for some awesome growth marketing content. This week we're joined by Michael Lorenzos, marketing missionary, fintech, and e-commerce growth expert. He worked at Kurve, Manual, Bleach London, and now Silverbird to name a few. Here are 3 key takeaways from this episode: 1️⃣ The Power of Remote Work: Michael shares his insights on th...

How to grow a ~500,000 audience in three years before 23 years old? We ask our guest, Aash S Thapa, cause he's done it. But wait...first of all, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Aash, the personal finance content creator and entrepreneur.  Here are 3 key takeaways from this episode: 1️⃣ The Human Element: Our gue...

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Rob Domarkas, co-founder of Highrise and ex-Simba Sleep, Head of International Growth. Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Source data is key: We dive into the importance of using data and Jake's fram...

Do you follow the pod? Go on, tap the 'follow' button now, it's our secret agreement in exchange for some awesome content. This week we're joined by Marcus Burke, performance marketing expert and growth consultant based in Berlin. Hallo 👋  Here are three key takeaways from this episode that I'm sure you'll find valuable: 1️⃣ Overcoming Imposter Syndrome: Our guest opens up about their own struggl...

Meet Tom Davies 👋, this guy not only worked at one or two but three really impressive UK-based Fintech consumer apps. Wise, Monzo, and now Yonder. Stop him! Once again, a massive thank you to those who listened to us 🎧. Our ask is simply that you 'smash' that follow button on Apple podcast or Spotify. Also, we launched our newsletter with unique content, please subscribe using the link below, co...

One month already 🎉 Thank you to those who listened to us, we're getting into the flow, improving weekly thanks to your feedback. Also, we launched our newsletter with additional content, please subscribe using the link below, first email coming out this Wednesday 👇  ► Subscribe to the newsletter. Get smarter about Growth Marketing. Every Wednesday. And it's totally free. https://ingrowthwetrust...

Get in the pit with Cody Schneider builder of Swell AI and Drafthorse AI. In this episode we talk about a lot of things but particularly how to create digital mass on the internet, defy gravity, go from zero to one, and how AI can help you do just that. Cody is full of knowledge and his energy is very palpable. We will 100% do part 2. Enjoy!   ►► Subscribe to the weekly newsletter for insights on...

Episode 4 is here baby 🎉 It's the first time we receive a guest, and what a guest. Imi Read, Head of Product Marketing at Onin. There are a ton of golden nuggets in this episode, we discuss how to launch a product (Onin), find product market fit, and the importance of distribution.  Imi also talks about her career in marketing and specifically her experience working for a marketplace called Conta...

New mics, new cams, new level! We share our goals for the podcast and our strategy for interviewing guests. We talk about Twitch's recent Ad policy changes, Linkedin SSI score, and some TikTok SEO tips for your brainssss. Did you know that 90% of podcasts die after the third episode? But not this one! We are determined to keep improving and bringing you valuable insights and conversations. Listen...

In this episode, the hosts explore the challenges of marketing, the potential of AI to solve problems like loneliness, and the humor of strategies to make listeners fall asleep during the show. They reflect on the ways in which AI could revolutionize daily life, including managing emails, optimising daily routines, and even providing companionship.   It's only episode 2 and looks like we already r...

This podcast features us, Jake and Yoann, two longtime friends who met in the early days of Facebook ads, 10 years ago. How cute! We share our experiences working in marketing and wanting to create a podcast that stands out from the crowd. We plan to offer a relaxed, conversational approach to our discussions and use the platform to test marketing tactics, sharing learnings with YOU as the podcast...

In episode 10, I am speaking with @Oldmanalan, the popular Instagram curator and community builder, also my personal style inspiration. Get behind the scene of his progress and stories since he started on IG to now working with Topps on rare baseball cards with some legends like artist Futura or Sean Wotherspoon, co-founder of Round Two. Please check out Alan on IG HERE. Also find me on Instagram...

In episode 9, I am speaking with Danielle Greco, Ex-Head of Content at Depop where we used to work together. Danielle is exceptional when it comes to creating content in order to build brands. I am glad we got to speak again since our Depop days and share with you her career so far and the content she put out in the world with her team. Please check out Danielle on Linkedin HERE. Also find me on I...

In episode 8, I am speaking with Scott Wood, Head of SEO at Quidco and founder of Mapply, his side business now generating +£20K in monthly revenue. All I can say is...SEO is NOT dead and Scott is proof of that. We dive into what is SEO today compared to a few years ago. We also touch on his side business which is growing very nicely and what he learned along the way. Please check out the account...

In episode 7, I am speaking with Mike Donoghue, Co-founder & CEO of Subtext. A platform that let you subscribe to your favorite creators, influencers, journalists via SMS. Think Only Fans, Patreon, Substack, Twitch but via text messages. It’s genius and right on time with the current rise in the Creator Economy, paid subscriptions and NFTs...

In episode 6, I am speaking with @workinsocialtheysaid the IG meme account currently blowing up. That person wants to stay anonymous, I respect that. If you are into memes and you happen to work in Social Media, then this is 100% for you.    Check out the account on Instagram @workinsocialtheysaid Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_k...

In this episode of DMF, I am speaking with Benedith, a Digital Marketing strategist and celebrity content producer based in NYC.  We talk about her career in Marketing to date, working with celebs as well as her creative projects. I hope you enjoy it!

In episode 3, I am speaking with Marisa Thomas, a brilliant marketer currently Head of Marketing at EVERPRESS, the made-to-order fashion marketplace. Marisa had an awesome career with roles at the New York Times and Bloom & Wild previously. We dive into her roles, her view on marketing today, leveraging the power of communities and some trends she is focusing on at the moment. Check out Marisa on...

In this episode, I am speaking with Eli a college student from Colorado Boulder about his incredible journey on TikTok from a $500 bet with a friend to growing a 250k audience pretty quickly. We dive into his successful videos and what makes content go viral on the platform. Check out Eli on TikTok @ewistone Also find me on Instagram @yoannpavy for more video content of this episode. Who knows I m...

In this episode, I am speaking with Courtney a British Filmmaker about his career, his current projects and how marketing plays a role in it. You will learn about conceptualized thinking and how to express it in your creative ideas and work. Check out Courtney on Instagram @Allwhitenohype Also find me on Instagram @yoannpavy for more video content of this episode. Theme music is by @bae_kofi