In Growth We Trust: Marketing | Growth | Startups

In this episode, we dive into the evolving landscape of performance marketing and the rise of the creative performance marketer with Chris Winterhoff. Chris is a fractional growth lead, ex Onto and Patch Plants. 🪴 Join us as we explore the impact of AI on audience targeting and how it's shifting the focus to the creative side of paid social campaigns. Tune in for insightful discussions and re...

Yoann and Jake are getting you ready for 2024 with their marketing predictions. A curation of 6 trends they think are going to explode next year. Predictions to get you thinking about your marketing planning for the new year 🎆 -------------------- Follow Yoann and Jake on Linkedin: 🔔 Jake on Linkedin: ⁠https://www.linkedin.com/in/jakemayell/⁠ 🔔 Yoann on Linkedin: ⁠https://www.linkedin.com/in/yo...

In this episode, Jake and Yoann discuss why marketers should care about the US presidential election in 2024. Even if they are not in the US. They highlight the impact of presidential candidate advertising on platforms like Meta and TikTok, and how it can affect CPM. The election will have an impact on advertising budgets and strategies. Tune in to learn more about the connection between politics...

In this episode, we dive deep into the future of work with our guest, Raffi Salama, the co-founder of Passionfruit, a marketplace that connects top freelance marketing talent with businesses ranging from startups to global giants like PepsiCo. Some key takeaways: The Future of Work : Raffi shares his vision of a future where freelancers can thrive without being tied to a traditional company struct...

After Cody's 1st appearance on the pod, you know we had to run it back in 2024. Also Happy New Year y'all, we missed you. 🎉 In this episode, we welcome back Cody Schneider, friend of the pod, to discuss the latest happenings in his world. We dive deep into the use of AI for personal branding, creating agencies, and supercharging content for marketing teams. Cody also shares some exciting...

2023 that's a wrap! We mainly want to say a BIG THANK YOU to all of you who listened to the pod and all our guests 👏🏆 Stats of the pod so far - 7 months in👇 - 37 episodes - 23 guests - 13,065 plays across all platforms - 971 followers on Spotify - 383 followers on Apple Podcasts - Listened in 63 countries - Often Top 10 marketing Apple Podcasts in the UK In this episode, we talk about: Our...

In this episode, we spoke with Foti, founder of GrowthMentor. If you're looking for expert advice on business growth? Look no further! We dive into GrowthMentor's marketplace, how it came about, how it grew, and how it can help your business thrive. 🚀 Chapters 📌  0:00 Intro. 5:25 How GrowthMentor started? 7:55 Product market fit. 11:02 Onboarding mentors during the sales process. 14:33 G...

In this episode, we spoke with Daniel James, founder and CEO of Flight Performance, part of Flight Story (famously founded by Steven Bartlett and Oliver Yonchev). Daniel talks about his incredible journey, moving to LA, growing his agency to being acquired by Flight Story. We also dive into growth marketing, paid ads, and influencer marketing.    Timestamps 📌  0:00 Intro 3:41 Growing a podcast au...

Fresh from another intense BFCM weekend, we're talking about transforming data into creative stories for your company. You might have seen Shopify and Stripe live ecom transaction "consumerism" websites. And it's now Spotify Wrapped 2023 season. Still, so few companies do it! We talk about why and how you can go about it.    🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemay...

In this episode, we spoke with Jake Stainer. Head of growth at Typeform and TravelPerk and growth advisor for Hotjar, he is now co-founder at Skale, an SEO revenue engine for SaaS.   You'll learn about 📚 0:00 Intro. 2:27 Navigating growth decisions and budgets. 5:46 The shiny object fallacy. 9:35 Planning, efficiencies, and tests. 15:37 Paid advertising and CEOs. 17:33 Paid advertising success. 2...

In this episode, we're talking about the launch of the new social app called ID by Amo. And why every growth marketer should pay attention right now!   🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthw...

In this episode, we spoke with Edward Sturm, one of the most interesting growth hacker and viral marketing content maker out there. From going viral on TikTok or Instagram, how to edit your content, to day-trading attention.   You'll learn about 📚 0:00 Intro. 1:55 Early viral video producer. 4:20 Play to earn in gaming. 8:05 How to go viral on Instagram. 11:37 IG growth struggles. 15:37 Reusing v...

In this episode, we're covering 5 marketing tactics any brand can use to grab attention and stand out online without spending any money.   🖇 Useful links 🖇 🔔 Jake on Linkedin: https://www.linkedin.com/in/jakemayell/ 🔔 Yoann on Linkedin: https://www.linkedin.com/in/yoannpavy/ 📺 Follow us on Youtube: https://www.youtube.com/@InGrowthWeTrust 📧 Our weekly newsletter: https://ingrowthwetrust.beehii...

In this episode, we jammed with Oscar Mackenzie, Head of Marketing at the fintech app, Shares. Previously Social Media Lead at Cleo, Oscar knows a thing or two about community building and engaging content on social.    You'll learn about 📚 0:00 Intro. 1:37 Building community in fintech. 4:05 Revolution in investing tools. 8:33 Social media strategies in FinTech. 11:20 The leveled playing field....

We're launching a 2nd shorter weekly episode, for you thirsty marketers. A deep dive into marketing and growth tactics from smart businesses of any size, starting with Starbucks. For all of you #PSL and Eggnog latte lovers out there! In this episode, we're covering some marketing tactics Starbucks is using to get you hooked, feel in-store emotions, and spend more money. This is how Starbucks becam...

In this episode, we chatted with Sonya Pobiedimska. She has an incredible story, working from Ukraine during the war before relocating recently to Berlin as well as managing multiple OnlyFans accounts as a side hustle... Sonya is the marketing lead at gig workers software, Bliq, and previously at the microlearning platform, Headway.   You'll learn about 📚 0:00 Intro. 2:20 Working at Headway durin...

What's up this week 👀 In this episode, we chatted with Kat Wendelstadt, a go-to-market expert who scaled 4 companies to a cumulative valuation of $1B. Kat shares her experience working at Nokia (big throwback moment), Microsoft, and a few healthcare companies in her career.  Overall, the episode provides valuable insights into go-to-market strategies and personal journeys working remotely.   You'...

What's up this week 👀 In this episode, we chatted with Tomasz (Tom) Abbott-Wieczorek, a digital marketer known for his deep expertise in Google Ads. Tom shares his experience working in-house with prominent brands like HUEL and Domino's but also how he transitioned into freelancing and being a digital nomad now (aka he lived in Portugal at some point...) Overall, the episode provides valuable ins...

Excuse the 1-day delay but we're here! This time with Steve P. Young, in the flesh. Steve is the founder of App Masters, which he founded 13 years ago! He's basically reached "God level" in the app marketing game. His YouTube channel is also the biggest one for App marketing, link below. We're so happy he blessed us with his time, so we could geek around the world of apps for an hour.  Looking to...

Halloween is around the corner 🎃 so we've got a special episode for you! Yoann is launching a zombie game and you can all signup to the waiting list now! Link below👇🧟‍♂️ Also Mr Steve P Young decided to say "hi" as we were waiting for him originally. Excuse us, we had to improvise.  Steve will be back in a few weeks for his proper episode. Curious about our new game and how it ties into the con...

This week we chat everything about TikTok with Jide Maduako, CEO of Yoke Network, TEDx Speaker, and 5+ years building the creator economy. You don't want to miss this one! 🎧 Are you curious about how to grow your TikTok following? Tune in to this episode where we share valuable insights and strategies. I'm thrilled to announce our latest podcast episode that dives deep into the world of TikTok. W...

Part 2 is here!  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the incredible Nick Shackelford. 🍹 What makes Brez unique is that it is a THC-infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿 You can catch the second part now. As always, we appreciate your sup...

Join us for a special two-part episode this week 🎙️ Part 2 will drop this Thursday.  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the also famous Nick Shackelford. 🍹 What makes Brez unique is that it is a THC infused beverage, so instead of getting drunk, you can enjoy a Brez and get a little bit high. 🌿...

🎙️ New Episode Alert! 🎙️ Hey everyone! We're thrilled to announce that we just dropped a brand new episode of our podcast, and trust me, you don't want to miss this one! 🚀 In this episode, we dive deep into the world of marketing and growth strategies with Rosie Hoggmascall, a growth consultant, ex-Growth Product Lead at Peanut, and member of Women in Tech and GrowthMentor.  We've got some amazin...

Looking for career inspiration? This episode features unique paths to marketing success. Don't miss it! In this episode, we chat with Lewis Holloway, who has taken interesting routes into the world of marketing and growth. We discuss his unique background and the various ways he has broken into the industry. Whether you're looking for inspiration or wondering what to do with your life, this episod...