In Good Company

This week on the In Good Company podcast we're talking business with Maddie Edwards — content creator, skin-positivity advocate, and the sole trader running her own one-woman content empire. We get into what actually goes into building "content creation" as a real business: the $100-a-week budget she saved before anyone paid her a cent, the unglamourous sides of being an influencer,...

Paddy Quay left Collingwood Football Club with a camera, a good eye for opportunity, and what he calls "a little ego" — and somehow turned that into one of the most interesting content businesses in Australian sport. In this ep we get into the exact moment Paddy saw the gap (spoiler: it involved an athlete getting paid thousands for a brand deal he couldn't execute himself), the chao...

Nick Maxwell captained Collingwood to a premiership. He also had no idea he was a leader until his teammates sat him down and told him.  We talk about what it actually takes to lead when the structure disappears, why the "I'll just do it myself" habit is the quiet killer of growth, and the one piece of advice that changed how Nick makes decisions under pressure. He's honest about...

Sally Capp has had one of those careers that makes you feel exhausted and inspired at the same time. From lawyer to venture capital founder, to the first directly elected female Lord Mayor of Melbourne (through a pandemic, no less), to startup investor - she's done it all with what she calls a "have a go" attitude. In this interview, we get into the stuff nobody puts in their bio: th...

We're back. And honestly? A lot has been happening. Em and Karina pull up a seat and catch you up on everything - the burnout they didn't see coming, the financial reckoning one of them had to sit with, and the very humbling realisation that they'd built the hamster wheel they were running on. This one's real, a little chaotic, and very self-employed. Exactly what we're here fo...

In Part 2, we shift from structure to strategy — unpacking how the AFL actually operates as a commercial beast. Using Gather Round as our lens, we break down how the league creates value across multiple layers — from corporate hospitality and partner opportunities, to tourism outcomes for host states and incremental revenue streams for clubs. But it’s not just about the dollars. We also explore th...

You can take the girls out of the AFL… but you can’t take the AFL out of the girls. With both Em & Karina having worked in the industry, we’re heading back to our roots to unpack all things AFL - but through a business lens. Coming to your ears from South Australia in the lead-up to Gather Round, this is Part 1 of a 2-part series diving into the  business  of the AFL. In this episode, we break...

In this week’s episode of Business Confessionals Karina opens up about how her definition of success has completely shifted since going out on her own - and how ambition doesn’t always look the way you thought it would. Less external validation, more internal “am I actually okay with this?” We also get into the  big  one - building a business as a woman while trying to figure out if/when a family...

This one’s the comedown after the launch. A proper, slightly delusional post-launch debrief - what the past few weeks have actually looked like behind the scenes, from juggling business and life to navigating pressure, cash flow challenges and figuring out what’s next. Emily shares the reality of balancing In Good Company, The Management Group and life, while Karina opens up about a tough financia...

We said we were bringing good people… and this week, we really mean it. In this episode of  In Good Company , we’re joined by the one and only  Titus O’Reily  — writer, comedian, and the mind behind one of Australia’s most recognisable personal brands. We get into how “Titus O’Reily” came to life, what it takes to turn a passion into a sustainable business, and the realities of building a career o...

What started as a few conversations about the realities of self-employment has grown into In Good Company - a community designed to give freelancers and small business owners the kinds of support, connection and opportunities that are often built into larger businesses. In this episode, Em and Karina unpack why they started IGC, the gaps they kept seeing in self-employment, and exactly what’s incl...

Social media can feel overwhelming, but it’s actually one of the few marketing channels you can truly own. In this Good Guide episode, Em and Karina break down where social media fits in your marketing mix, how different platforms work, and how to approach content without burning yourself out - from two people figuring it out in real time. Connect with Us - https://linktr.ee/youreingoodcompany

This week on the podcast, Em & Karina sit down with  Becky McCullock , the creative brain behind the  In Good Company  brand you see and love. We chat all things design, business, and what it  really  takes to stay grounded when things feel messy behind the scenes. Becky shares her mindset-led approach to staying calm in the face of challenging times in business, and how she even brings a litt...

Welcome to  Business Confessionals  - where we say the things business owners usually keep to themselves. In this episode, we’re unpacking: – the temptation of a  business hall pass – lingering regret from past business decisions – running all your money through one account and quietly hoping your accountant doesn’t ask about the Uber Eats – and what it really looks like when your “business plan”...

Single, committed, in a situationship… or actively pretending everything’s fine? In this Valentine’s Day special, we take a very unserious (but very real) look at business as a relationship. We talk career dating profiles, bad first-date energy in business, whether you actually need to love what you do to succeed, and if running a business or partnership is basically a marriage. Cheeky, honest, an...

Websites. Domains. Hosting. DNS. Custom emails. If your eyes glaze over just reading that list - you’re not alone. In this episode of  Good Guides , Em and Karina break down the behind-the-scenes basics of websites and custom email addresses in a way that actually makes sense. Born from Karina’s very real experience of trying to set up a custom email… and accidentally falling down the website rabb...

In this episode of  In Good Company with , Em & Karina interview Sophia Anderson, Founder & Growth Consultant of Wise Mind Consulting. With a wedding and honeymoon coming up, Sophia gets real about planning time off, managing income as a solopreneur, and what running a one-person business actually demands. She shares the hardest lessons, the biggest wins, and how her experience with psychi...

Brand new episode format in 2026 - Business Confessionals. This is your digital coffee (or wine) catch up where we debrief, unload and vent about the messy and often funny parts of running a business! In this ep Em and Karina both bring a confessional and we unpack 2 community submissions. Connect with Us ⁠https://linktr.ee/youreingoodcompany

Hello 2026! Kicking the year off choosing our words of the year and talking through how we’re actually approaching goal setting for business and life. No resolutions. Just intention. Karina's Goal Setting Recs Pinterest & Shuffles - https://help.pinterest.com/en/article/shuffles MiGOALS Diaries - https://migoals.com/ Emma Edwards/The Broke Generation - https://www.instagram.com/the.brokege...

We’re closing out 2025 the only way we know how — with a proper debrief and an eye firmly on what’s next. In this episode, we talk through the good and the gritty from the year across our individual businesses, Hyde Dept. and The Management Group. The wins we’re proud of, the moments that challenged us, and the lessons that didn’t come easy. We also wrap the first few months of In Good Company — w...

In this episode, we’re joined by Geordie Miles, CEO of Spark Event Group and VIPeople. From his early days in motorsport to launching Miles Per Hour, Geordie shares how backing himself led to building and scaling a national events and workforce business. We unpack the evolution of Spark Event Group, the acquisition of VIPeople, and what it really takes to grow through mergers, systems and people -...

Ever sat in a meeting nodding along while someone throws around acronyms you definitely don’t understand? Same. In this episode, Em and Karina break down some of the most common business acronyms you’ll hear — from B2B and KPI to BAS, EBITDA and ROI. They also dive into government terms, marketing jargon, finance language and the random bits of business shorthand that seem to pop up everywhere. Th...

In this episode, Em & Karina share some vulnerable Good & Gritty business updates before diving into 4 Aussie Business stories. 1. The BoM spent $96m on its website rebrand https://thedailyaus.com.au/news/BoM-spent-$96-million-on-website-rebrand-23-11-2025   https://www.bom.gov.au/work-continues-to-deliver-website-improvements 2. Let’s talk (honestly) about the Tik Tok Awards 3. An Ashes t...

In this week's episode we tackle one of the most daunting steps as a business owner - expanding through your people!  Natalie Colton from CareerKind answers Em & Karina's many (anxious!!) questions and gives phenomenal advice to make it WAY less scary.  👋 Connect with Nat: Instagram - https://www.instagram.com/career_kind/ LinkedIn - https://www.linkedin.com/company/career-kind/ Websi...

In this weeks episode, Em & Karina give an update on all things business in the Good & the Gritty, followed by a deep dive into some recent Aussie business stories that sparked their interest.  SOURCES: Menulog is leaving Australia -  https://www.abc.net.au/news/2025-11-13/menulog-is-closing-down-in-australia-here-s-what-we-know/106002740   A course correct for the Australian news in indus...