In Focus

Beyond the Gram: How Couples Are Actually Finding (and Booking) Their Wedding Photographers in 2026 ---- If your inquiries feel slower… If couples are taking longer to decide… If you’re getting “this was such a great call!” and then silence… This episode is for you. In today’s conversation, we’re breaking down what’s actually happening in the wedding industry right now — and why booking patterns i...

This episode is all about why adaptability is the key to longevity in the creative industry. We’ll dive into how the wedding industry has changed, why so many photographers are struggling or burning out, and how adaptability—real, thoughtful, strategic adaptability—is the skill that will help you stay in the game and grow even in slow or uncertain seasons. I have Jaimie Ridgewood on the podcast fr...

In this episode, I’m breaking down a real-life pricing guide audit — and giving you a behind-the-scenes look at what works, what doesn't, and exactly how to elevate your pricing materials to book more of the clients you actually want. We’re covering: The difference between pricing guides vs custom proposals (and which one fits your brand) Common pricing guide mistakes that turn couples off (an...

The 2026 Wedding Photographer Reset: What to Do Right Now In this kickoff episode of Season 2, I’m walking you through a full mental, strategic, and energetic reset designed specifically for wedding photographers. Whether you’re feeling stuck in the winter slump or buzzing with New Year energy but unsure where to start, this one will get your mind, calendar, and energy back in alignment. We’ll tal...

In today’s spicy episode, I’m joined by the hilarious and candid Ali Bonomo — an Ohio-based wedding photographer. We’re diving headfirst into the hot takes, the icks, the controversial advice we’re tired of seeing online, and the hills we might just die on as photographers. We’re keeping it real, lighthearted, and a little bit petty (in the best way). But underneath it all? A reminder that your bu...

Headed to photograph a wedding today? Pop this in your ears on the drive and let this episode shift your energy into focus, gratitude, and excitement. This is your wedding day pep talk — the reminder of how incredibly important your job is, and how much your presence, creativity, and artistry matter to the couple you’re about to serve. Whether you're feeling a little nervous, a little tired, o...

The word “luxury” is everywhere in the wedding industry right now. And while high-end weddings can be beautiful, the idea that you have to be a luxury photographer to be successful? Total myth. In this episode, we’re breaking down the truth behind what it really means to be a successful wedding photographer — even if you’re not charging $10k per wedding. We’ll talk about the difference between lux...

Ever wonder what it really takes to get your photography featured in a major wedding magazine? In this episode, I sit down with Alexis Sanabria, Publisher of Washington Wedding Day , to pull back the curtain on all things publication, press, and editorial strategy. Alexis shares exactly what makes a submission stand out, what photographers often get wrong, and how you can start creating work that...

Contracts might not be the most glamorous part of your photography business—but they are one of the most important. In this episode, I’m sharing 4 real-life scenarios where I had to refer back to my contract (and was so grateful it was solid), plus a few contract clauses that too many photographers overlook. We’ll talk about the importance of understanding what your contract actually means when yo...

If you’ve ever wondered why your beautiful website isn’t bringing in clients — this episode is for you. SEO expert and photographer Dani Purington joins me to unpack the real strategy behind building a site that not only looks good, but ranks on page 1 of Google. We’re diving into the foundations of SEO, what most photographers get wrong, the power of targeted landing pages, and why blogging still...

The Power of Pricing: How to Confidently Set Your Rates & Take Control of Your Finances So many photographers struggle with setting their prices, feeling confident in what they charge, and truly understanding the financial side of running a business. But here’s the truth— pricing is power . When you fully understand your numbers, you’re not just making more money—you’re building a sustainable...

4 Marketing Mistakes You're Making (Fix Them in 15 Minutes)! These are quick an simple things you can fix (or update!) in 15 minutes to help your overall marketing strategy for your business!

In this powerful episode of the In Focus Podcast , I sit down with the incredible Mollie Adams—photographer, educator, and marketing strategist—who shares exactly how she generated over $500,000 in leads using nothing but organic Instagram strategies. We dive into her journey of scaling her business, the systems that support sustainable growth, and the energetic connection she builds with clients...

In today's episode, we hear from Bridgette Wuest on how she taps into the psychology & power of energetics & connection to absolutely crush it in her client calls. Building her Photography Business Bringing Her Husband FULL TIME into Her Business The Power of Energy & Connection in Booking Clients Mastering the Client Booking Call Mentioned in this Episode The Wedding Photography W...

3 THINGS YOU CAN DO WHEN INQUIRES ARE DOWN Inquiries got you down? Feeling like your inbox could use a boost? Today's episode is all about turning that energy around and refocusing on the things you CAN control in order to change that silence in your inbox. PHOTOGRAPHERS: Don't miss your change to join me for 3 nights in WASHINGTON STATE for an amazing workshop. We're talking styled sh...

07. Transitioning to Full Time, Anti-Niche Photographers + Launching a Networking Group with Bailey Gordon This episode is my first GUEST episode! And I was SO SOO excited to welcome on Bailey Gordon. Bailey is a past bride of mine, turned friend and colleague. As a photographer, we just get each other. What I love about Bailey is her positive attitude and ability to juggle all of the things. I br...

In this episode of the In Focus Podcast, I'm asking you 6 questions to help you really dive into your vision for this year. We're talking looking at what's working, what's not, your dreams and goals and how we can make adjustments to be aligned and focused on where you want to go. These are questions to get you focused on where you really want to go in your business and life. This...

We’re pulling everything together to talk about building a roadmap for long-term success. This isn’t just about setting goals; it’s about creating a sustainable plan that ensures consistent growth, avoids burnout, and keeps you aligned with your vision.

Episode 4 in our 5 Part series, ‘5 Steps to Transform Your Photography Business' Diving into one of the most exciting and impactful topics: MARKETING. Specifically, how to market yourself in a way that attracts your dream clients. Marketing can feel overwhelming with so many platforms and strategies out there, but I’m going to break it down into clear, actionable steps that will help you stand...

Today, we’re tackling one of the most challenging and important topics for photographers: PRICING! Specifically, how to set pricing strategies that not only attract clients but also reflect your true worth. If you’ve ever struggled with knowing what to charge, felt pressure to discount your services, or worried that clients won’t pay your rates, this episode is for you.

Today, we’re talking about THE biggest tool to help transform your business: your Portfolio. Specifically, how to build a killer standout portfolio that attracts your dream clients. If you’ve ever wondered how to showcase your work in a way that makes people say, ‘I have to hire this photographer,’ this episode is for you my friend.

Part one of the five-part series ‘5 Steps to Transform Your Photography Business.’ Today's episode is all about crafting a CLEAR BUSINESS VISION. The foundation of YOUR business! If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is for you. FREE BUSINESS VISION WORKSHEET

In Focus is a podcast dedicated to helping photographers shine their light and focus on what truly matters in building and running a successful photography business. Hosted by Gina Paulson, a seasoned photographer with a passion for guiding others, this podcast dives into every aspect of the craft—from mastering the art of shooting and refining your skills behind the lens to navigating pricing str...