In-Ear Insights, the Trust Insights Podcast

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the Marketing AI Conference (MAICON) 2024. Learn why scaling AI beyond consumer tools like ChatGPT is crucial for businesses looking to leverage its full potential.  Discover why process decomposition is essential for successfully integrating AI into your workflow and how it allows you...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of data privacy when using generative AI for marketing. You'll discover the risks of blindly trusting AI vendors and the critical role of transparency in building trust with your audience. Learn why a robust AI responsibility plan is not just about legal compliance but also about protecting your...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the issue of bias in AI, particularly in large language models. Discover real-life examples of how bias manifests and the potential consequences for businesses, including reputational damage and the reinforcement of harmful stereotypes.  You will learn about a critical framework for responsible AI development an...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the meaning of "responsible AI," a term that feels like a buzzword, and how it lacks a common understanding. You will learn why aligning AI with your company values is crucial for reducing harm and ensuring ethical practices. Katie and Chris introduce a five P framework for implementing responsible AI and explo...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to use the power of Ideal Customer Profiles (ICPs) to achieve product market fit and accelerate your marketing success.  You'll learn practical strategies for leveraging ICPs to validate your product ideas, ensuring you are building solutions your target audience truly desires. Discover the dangers of relyi...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their upcoming MAICON 2024 talks on managing the people who manage AI and the importance of open AI models. Discover why open models give you more freedom and control over your AI than closed models. Learn why marketers should understand both the potential benefits and risks of open AI models. Find out how open...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to help your team embrace AI and what to do with team members who are resistant to AI adoption. Learn why the human element remains critical for successful AI implementation and how to best communicate the value of AI to your team. Discover why throwing AI at a problem isn't the answer and how Katie uses AI...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the limitations of generative analytics, particularly for casual users. Discover why subject matter expertise is still essential for accurate data analysis, even with these powerful tools. Learn practical strategies for determining if a task is suitable for generative AI and how to incorporate it effectively in...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn't enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts and avoid common analysis pitfalls. Finally, understand...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the capabilities of generative AI are changing how executives think about building a team. Learn why simply cutting staff to save money is not a viable long-term strategy. Discover the questions you should ask to accurately assess your needs and build a plan. Understand the importance of including your team...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you're not a Fortune 100 company.  You'll also learn how to mitigate the risks associated...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for fun, non-business tasks. You'll discover how to leverage generative AI to solve everyday challenges like creating a recipe with specific ingredients or remembering what to pack for a trip. You'll learn how to use AI to enhance your problem-solving skills and unlock creative solutions you...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of information based on your ideal customer profile and keyword strategy. Finally, unders...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI for sales, both B2B and B2C. Discover how generative AI helps you analyze customer data and identify pain points to improve your selling approach. Learn how this technology can bridge the gap between sales, marketing, and product development for a more collaborative and effec...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You'll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris explain why training your team members first, then training your AI, lea...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to spot an AI snake oil salesman, a vital skill in today's hype-filled environment. Learn the questions to ask that reveal true expertise and understand the hallmarks of genuine AI knowledge. Discover the red flags to watch out for so you don't fall prey to fleeting trends and empty promises. Tune in to gai...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore the human side of adopting Agile and prompt engineering. Learn how to build trust within your team and address anxieties surrounding AI and automation. Discover strategies for fostering open communication and encouraging ownership among team members, even those hesitant about adopting new technologies. Finally,...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using Agile principles for prompt engineering. You will learn the importance of process development and project management when working with large language models (LLMs) like ChatGPT. Discover how to use the 5 P's framework and the RACE framework to create effective prompts and streamline your workflow. Finally...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a practical guide to prompt engineering. Learn how to approach prompt creation like software development, starting with thorough requirements gathering using the 5 P's framework. Discover the power of the RACE framework (Role, Action, Context, Execute) for crafting effective prompts that produce high-quality ou...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to changing needs. Finally, ex...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the complex and critical topic of AI ethics. You will explore the fundamental principles of ethics and how they apply to the development and use of artificial intelligence. Discover the importance of transparency, accountability, and minimizing harm when working with AI models. Finally, learn how to navigate the...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You'll learn how to identify the actual problems you need to solve and how AI tools like generative AI can fit into your existing processes and strategies....

In this week's In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Join our weekly #email newsletter: https://www.trustinsights.ai/resources/data-in-the-headlights-newsletter/   Follow our You...

In this week's In-Ear Insights, Katie and Chris review the new Trust Insights PARE Framework and 4 power questions to ask generative AI language models when you're working with them. These four questions will dramatically improve the performance of generative AI. Get the free download, no strings attached, at: https://www.trustinsights.ai/powerquestions Join our weekly #email newsletter: https://w...

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss what the term "content supply chain" really means.  You'll learn whether this buzzword can improve your content creation process. Discover how to use both people and technology to create an efficient content workflow. Find out if the "content supply chain" delivers on its promise to reduce costs and improve you...