In-Ear Insights, the Trust Insights Podcast

In this episode of In-Ear Insights, Katie and Chris talk about the power of brand. What is brand strategy? How do we effectively measure our brand marketing? Listen in to learn the difference between a branded house and a house of brands, how to think about brand strategy, and what the most important brand measurement methodology is for digital marketers.

In today's episode of In-Ear Insights, we're pleased to present the audio from Katie Robbert's lunchtime keynote at the HELLO Conference. In this dynamic and humorous talk, Katie covers predictive analytics for social media marketing. You'll learn common use cases of predictive analytics, the two major branches of predictive analytics, and how marketers can get started using predictive analytics a...

In this episode of In-Ear Insights, Katie and Chris tackle a key, undiscussed problem with influencer marketing. In three states in the United States (California, Washington, and Pennsylvania), companies are prohibited from discriminating against contractors with the same level of protections as employees. When companies choose influencers, how rigorously are they screening against bias and discri...

In this episode of In-Ear Insights, Katie and Chris take you behind the scenes as they examine first quarter marketing data. Listen in as they audit Trust Insights' own marketing data, identify weak spots, determine a course of action, and look at ways to gather additional data for better marketing insights.

In today's episode of In-Ear Insights, Katie Robbert and Christopher Penn debate the  Trust Insights study on the impact of hashtags . Our original research showed they have neither helpful nor harmful impact on follower growth or engagement, but we debate how much nuance is in the data. Are there exceptions to the rule? If so, what are they? Tune in to listen to the debate – and stay tuned for ad...

In this week's In-Ear Insights, Katie and Chris discuss what it takes for marketing professionals to advance their own learning and development. Should they wait for formal training? If not, how should they approach learning in a field which is constantly changing?

In this episode of In-Ear Insights, listen as Katie and Chris discuss chatbots in marketing. What are chatbots good at? What are they bad at? Will chatbots take your job? How do you build the training library of questions a chatbot should answer? Katie and Chris also reference some of the common platforms like SnapEngage,  MobileMonkey , IBM Watson, Wit.ai and many more. Listen in!

[PODCAST] In-Ear Insights: Conference and Event Content Marketing by  cspenn  |  Mar 6, 2019  |  conferences ,  content ,  events ,  marketing ,  strategy  |  0 comments In this episode of In-Ear Insights, Katie and Chris talk through what marketers should do to prepare for and make the most of event and conference marketing. What should marketers prepare in advance? How do you network effectively...

In this episode, Katie and Chris review the field of customer experience analytics. What are customer experience analytics, and what comprises their components? From simple data points like returning users to the website to Net Promoter Scores, join them on a walk through the customer journey and how to measure it at every step.