In-Ear Insights, the Trust Insights Podcast

In this week's episode, Katie and Chris discuss what it takes to get started on a new social networking platform. Interested in Tiktok? Want to up your YouTube game? Listen in for their tips on how to get started, from trialing the platform to audience analytics to qualitative research in order to make the most of the time you have.  Missed our Social Networks 2020 paper? Get it here . Sponsor: Kn...

In this week's In-Ear Insights, Katie and Chris discuss the different strategies, tactics, and methods behind lead generation, from advertising to relationship marketing to blind spots in your marketing strategy. Learn strategies for matching lead generation efforts to your  digital customer journey . Sponsor: Knowledge Matters In-Ear Insights is brought to you by  Knowledge Matters . Do you teach...

Contact Blog Menu   {PODCAST} In-Ear Insights: Event Equipment and Multimedia by  cspenn  |  Sep 18, 2019  |  conferences ,  events ,  podcast ,  video  |  0 comments In this episode of In-Ear Insights, Katie and Chris recorded live at the Marketing Technology conference about the types of equipment to bring to an event, from microphones to cameras to wiring. Listen to this episode to learn how th...

In this episode of In-Ear Insights, Katie and Chris recap some of the highlights and major lessons of recent mega-conferences like INBOUND and Content Marketing World. They also tackle the revolving door problem that plagues conferences, perpetually keeping the majority of content at the 101 level, and what businesses who want to level up past 101 should consider in addition to conferences and tra...

In this week's episode, listen in as CEO Katie Robbert teaches predictive analytics for a variety of markets and industries such as real estate, healthcare, and many others. Learn what predictive analytics is, how it works, and use cases such as revenue forecasting, marketing planning, and more. Sponsor: Knowledge Matters In-Ear Insights is brought to you by  Knowledge Matters . Do you teach marke...

Just kidding. This episode  is  about marketing planning, marketing strategy, and marketing budgeting. As autumn rolls around, companies begin the extensive planning process for the coming calendar year, and one of the most searched-terms during the next 6 weeks is "marketing plan template". In this episode, Katie and Chris discuss marketing planning, how to plan for uncertainty, what your plan sh...

In this week's In-Ear Insights, Katie and Chris discuss the fine balancing act of when to gate content, when not to gate it, and even when to charge for it. What constitutes content good enough to put behind a wall? What constitutes content good enough to ask someone for money? Listen in as they debate the creation of new software tools, the internal process for making decisions about gating conte...

In this episode of In-Ear Insights, listen to the full, un-abridged audio from CEO Katie Robbert's talk at the Business Analytics Conference (BACon) as she walks through use-cases for predictive analytics in multiple industries, from forecasting real estate sales to customer service call center staffing. You'll also learn what constitutes good data and the overall predictive analytics process. Spo...

In this episode of In-Ear Insights, Katie and Chris review the basics of agile marketing: What agile marketing is Where agile marketing came from What practices are easiest to adopt for marketers Sprint planning Scrums Kanban boards Standups What marketers should know about agile marketing Listen in and use these ideas to improve your own marketing! Sponsor: Knowledge Matters In-Ear Insights is br...

In this episode, Katie and Chris discuss ways of avoiding running out of content marketing. How do you keep things fresh and relevant once you've tackled the major topics that you want to be known for? Follow along as they look at analyzing competitors with predictive SEO forecasts, and even develop a new product idea from the search data. The chart referenced in the episode is this: Sponsor: Know...

In this episode of In-Ear Insights, Katie and Chris discuss the trend of marketing data consolidation, customer data platforms, and how marketers may be unknowingly violating multiple privacy regulations such as GDPR, CCPA, HIPAA, and COPPA in their quest for "one view of the customer". Learn more about some of the regulations, what the penalties are for violations (including jail time), and how t...

Contact Blog Menu   {PODCAST} In-Ear Insights: How To Never Run Out of Content Marketing Ideas by  cspenn  |  Jul 17, 2019  |  content ,  podcast ,  predictive analytics  |  0 comments In this episode of In-Ear Insights, Katie and Chris tackle a myriad number of ways to never run out of content marketing ideas. What happens when your well runs dry? Where can you go for inspiration, insights, and s...

In this week's episode of In-Ear Insights, Katie and Chris tackle the thorny issues of user data privacy and what expectations a company should plan to meet when it comes to protecting users – even when the users make bad choices. Learn the different types of private data – PII, SPI, and PHI – as well as hear about a massive dataset in the wild that probably shouldn't be. Sponsor: Knowledge Matter...

In this episode of In-Ear Insights, Katie and Chris discuss quarterly review and planning. When you do your quarterly review of marketing metrics, what do you look at? How do you strategize? What insights do you glean? As mentioned in the show, this week's episode comes with two visuals so you can follow along with the review. Enjoy! The customer journey map: The most valuable pages map: Shameless...

In this episode of In-Ear Insights, Katie and Chris talk the summer slowdown, the time of year when B2B marketers face ever-increasing out of office autoreplies and campaign performance historically drops. What should you do as a marketer during the known slow periods? Options discussed on the show include: Training and professional development Backlog creation for agile marketing sprints Project...

In this episode of In-Ear Insights, Katie and Chris deconstruct a graphic by Scott Brinker on different methodologies for evaluating and deploying marketing technology. What does waterfall marketing technology deployment look like? What does agile marketing technology deployment look like? Is Scott onto something, or is it a bad fit for an analogy? As discussed, here's the graphic from this week's...

In this episode of In-Ear Insights, Katie and Chris talk about Instagram analytics. With Instagram already testing out the removal of Likes, what impact will this have on brands who rely on Instagram analytics data to discover and value Instagram influencers? Why is Facebook, Instagram's parent company, doing this? (hint: money) Listen to the episode to find out! Sponsor: Knowledge Matters In-Ear...

In this week's In-Ear Insights, Katie and Chris discuss corporate social responsibility, social good, and ways of making a difference that don't necessarily involve large financial contributions to causes. Listen in for an upcoming example of how Trust Insights will be using its powers for good. Sponsor: Knowledge Matters In-Ear Insights is brought to you by Knowledge Matters . Do you teach market...

In this episode of In-Ear Insights, we present the audio from our New England Direct Marketing Association opening keynote. How will AI be used by direct marketers? Listen to this episode, and if you'd like to catch the video, it's available here .

In this episode of In-Ear Insights, Katie and Chris discuss when dashboards like Google Data Studio are the best choice and especially when they're not the best choice for getting insights out of data. What do dashboards do well, and what do they do poorly? Listen to this episode for a list of best practices around dashboards and data visualization.

In this episode of In-Ear Insights, join Katie and Chris as they debate the future of influencer marketing in a world where conversations and communities are private. If a tree falls on a Kardashian but no one likes or comments in public, did it really happen? How should marketers be thinking about influencer marketing as social media evolves?