In Camera Podcast

A law firm website with live chat is as common as a website that offers form submissions as a preferred conversion method. And while this has met users' needs for some time now, it could soon enough not meet your website visitors' expectations. Joe Ruotolo joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly,...

You probably recall hearing about a “new” social media platform called Parler that became popular for all the wrong reasons. But all things aside, does the platform carry any potential, and should your law firm care? What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars? With so many new social...

As we continue the get closer to the much-feared "page experience update," we explore why law firms still need to prioritize the quality of their content over any other technical SEO optimization. And it's not only us who think that way; Google does too. Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to G...

This past week Texas experienced the consequences of what is being called a  one-in-a hundred years winter storm . And in this week's conversation, we review what lessons we learned from the event and what opportunities are emerging out of it. Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas...

If you are running Google Ads for your Law Firm professionally, the chances are that broad match modifier match type is playing a critical role in running your campaigns efficiently. But with Google's recent announcement that this match type will soon be gone for good, are your law firm's campaigns ready for the transition? Liel explains why the new Phrase Match type's arrival can improve your cam...

“Hello, hello? Can you hear me?” That's any caller’s worst nightmare, but unfortunately, it could be happening at your law firm every single day. And while there is not one single answer to how to get telephone systems right, in this week’s conversation, we explore a few that can make this nightmare go away, and in fact, increase a lot the productivity of your team. Grace explains why some of the...

January 2021 will forever be marked for the events that took place on social media, from the Twitter bans to the Facebook plots to the Redditors' rise. And all along, law firm ads are in the midst of all of this. But not for much longer. We discuss why that is. It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Ha...

What is a lawyer to do in an industry set in old ways? Follow or disrupt. This week, we welcome Ali Katz from the New Law Business Model to discuss why the new model is the way forward. In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove...

If 2021 has already put into test your marketing plan, then this episode is for you. Responding to times of crisis goes beyond just your law firm's overall operations and has an impact on your marketing. It would be best if you were planning ahead of time not to regret not having taken action. Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anyt...

It's 2021, which means that it's time to deal with reality, and while 2020's shadow is still casting upon us. But it's a new year, and there are plenty of legal marketing opportunities to explore if you are up for a challenge to take your law firm to the next level. Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core...

We have heard many marketing predictions for 2021, and most lists mention the importance of having visibility in search engines, notably Google. And while you may have a broad or deep understanding of what it takes to rank right now, it is worth considering what Google has to say about the future, particularly 2021. In this episode, we will review Google's marketing predictions for 2021 and why la...

As if there weren't enough new trends for law firms' businesses and marketing, this week, we are throwing to the mix the cybersecurity trends that law firms should carefully consider during 2021. It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere vi...

It seems that here at In Camera Podcast, we just can't get enough of talking about what the 2021 legal marketing scope will look like. And while some trends seem to be consistent and indisputable across different prediction lists, some others are debatable at best, and irrelevant at worst. This week we go over the  9 Legal Marketing Trends For Law Firms in 2021  according to Attorney At...

As we approach the 2021 countdown and eagerly look at leaving behind the unpredictability of 2020, we reflect on the legal trends that got accelerated for better or worse in 2020 and are here to stay. Suppose you are one of the law firms that fell in love with video conferencing and remote working. In that case, we have some excellent news for you. A big part of your clients also did and will want...

A social media presence has become crucial for law firms, the same as having a website. However, having social media listings won't do anything for you if they're empty, without content, leading to losing lots of new cases for your law firm.  In an attempt to post daily on social media, some law firms have taken upon themselves to post about any commemorative day such as National Chocolate Co...

At In Camera Podcast, fall is one of our favorite times of the year for one particular reason; it’s the time of the year when all legal marketing content creators start to publish their "next year’s trends to look out for" lists, and we love dissecting every one of those. In this week’s conversation, we go over the  2021 legal marketing trends,  according to Cardinal Digital Marketing, w...

If you have been too busy keeping up to date with other news that is not related to legal marketing, don't worry; we've got you covered with our news and updates episode. From the paid search trends to bugs disrupting Facebook ads, it's all here for you. Have you grown used to authorize or approve any official email you get from Google? If the answer is yes, then you could be  losing ownershi...

If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s indexing criteria, 2020 has been a year full of SEO lessons for us to learn from. Grace and Liel review  Search Engine Journal list of SEO lessons for 2020  and apply them t...

There is not one day in the news cycle where new cyberattacks are not part of the top news stories. But to think that cyberattacks are only targeting the government or international organizations is far from reality. Anyone can be the subject to them, and in this week’s conversation,  Nathan Cucciare  from  N8 Solutions  joins us to talk about it. A 100+ team law firm that lose...

Ryan Klein  from  Market My Market  joins us back for a conversation about taking a trip back to the dark places on your website where uninspiring content resided, and no visitor has ever set eyes. In our conversation, we explore why it is equally important to optimize your existing content as much as creating new. But what does good content mean, and how does it stand out from your...

In this conversation, Grace shares her experience participating and exhibiting at the latest edition of Mass Torts Made Perfect Fall 2020. From the logistics to the technical issues, Grace shares her impressions of one of the most sought after events in the legal industry calendar. We review the insights of one of the businesses of law sessions at the event about intake and revisit the importance...

When there is no shortage of software and artificial intelligence-powered solutions for your law firm to be smarter and more efficient, it is easy to forget about the most valuable asset your law firm has: you and your voice. Paul Faust , from RingBoost, joins Grace and Liel to discuss the importance of personal, compassionate, and authentic conversations that have always been a critical factor fo...

It’s easy to fall for the idea that Public Relations is a luxurious marketing strategy that is meant only for TV attorneys and law firms at a national level. But the reality is that Public Relations is not only limited to throwing expensive parties to impress people.  Public relations is essential for every law firm; chances are that you already practice some PR for your law firm, whether you...

If you ask two personal injury lawyers in the same market what results they have seen from their marketing efforts year-to-date, you’ll probably get two completely different answers. And while every law firm’s business levels will be different, there is one thing they share in common, and that is the number of search queries related to their practice areas completed in Google search in their marke...

As we are approaching the last quarter of 2020, we look at what we can and should expect from legal conferences and events that traditionally have been held in person but will now take place online. Webinars have been around well before COVID-19’s arrival. But, in 2020, this format of delivering content has been embraced by event organizers to transform their annual conferences into virtual events...