In Camera Podcast

Whether you like TikTok or not, there is no denying that it can help put your law firm and your brand on the radar of thousands of potential clients, but to see success, you need first to understand what makes TikTok and its community click. In this week's conversation, we explore how TikTok can be equally successful for law firms wanting to join the latest pop culture trending conversation or edu...

How many times a day do you get spam calls on your personal or business line? The chances are that the answer to that question is more than one. The good news is that the FCC (Federal Communications Commission) has launched an initiative to combat that. Still, it requires everyone, including your law firm, to verify their number according to their new guidelines. Whether you are receiving calls fr...

A website without a blog is a digital brochure of your law firm and its services. Your blog is the soul of your website, which makes it unique and attracts visitors who, as a result of their experience reading your content, may turn into new clients for your law firm. An article recently published in Seach Engine Journal and written by Julia McCoy shares fifteen tips for better copywriting on your...

As a law firm owner or legal marketing expert, you know that there is no shortage of platforms that you can get reviews on. And the latest one to get on the bandwagon of review generation is LinkedIn. But wait, it’s not what you think; it has a twist. In this week’s conversation, we explore how it differentiates from the rest and take a closer look at the potential it can have. In other news, Inst...

Social media is a terrific platform to build brand awareness for your law firm, engage with your community and even run PPC campaigns to generate new clients. But have you ever considered that it could also help you improve your rankings in Google? Common wisdom says that Social Media does not influence SEO rankings. However, that is when it looked from a strict ranking factor standpoint, and even...

Google has been busy this summer updating its algorithm, and it should come as no surprise as many of the updates that have been taking place have been on our radar for months. In this week's episode, we discuss their potential impact on your law firm's digital marketing strategy and what you should consider doing about it, which again shouldn't come as a surprise if this is not your first time li...

You are already listening to podcasts; that is why you are here reading this. But have you ever considered hosting your own? Creating your own podcast can be a terrific strategy to reach your next clients. In this week’s conversation, we discuss how hosting your own podcast could be the one strategy that can help you bust your entire digital strategy while actively helping you to build more author...

While some mass torts emerge in an almost predictable fashion, some pop up unexpectedly and quickly climb through their ranks of most promising lawsuits. This week in our conversation, we look at two new nominees with the potential of becoming the next big thing, introducing CoolSculpting and CPAP. Grace explains how her firm stays up to date about potential new torts and how early they initiate t...

Latinx is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. Natalie Fragkouli , the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book Beyond Se Habla Español: H...

Paraquat, the weed-killing herbicide that has been linked with causing Parkinson’s disease, has been gaining more and more attention, particularly since the beginning of the year. And if you want to know how this mass tort has developed over the past few months, this episode is for you. Despite being banned in over thirty countries globally, Paraquat has not been banned yet in the United States. T...

You constantly hear about people who fall victims to scams and fraud. Immediately your mind says, "Nah" that won't happen to me," then one day, you wake up and realize that all your life savings are banished. You think that if only you had checked your financial advisor license in brokercheck.com (free of charge), you would have found out that your "Finacial Advisor" was not even licensed in the f...

When your career starts studying classical music in Boston, and you end up running one of the nation's most successful property damage law firms, it becomes clear that this journey had one or more Jerry Maguire moments. Atty Galen M. Hair , from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and using that to advance your career and grow your law firm. Furthe...

By now, you probably think you know everything you need to know about Google Ads; you know the different platforms and probably even some of the configurations used in your campaigns. But here is the thing, Google Ads is a fastly evolving platform; it has always been, and by the time you get familiar with it, it will grow into something else. On May 27th, Google hosted Google Marketing LiveStream,...

You heard it once, you heard it twice, you probably listen to it every day, you probably heard it again today:  you need a coach.  The truth is all business owner needs one and a law firm owner this applies to you. The good and bad news is that there are too many coaches out there preaching to know the path to your success, and if you don't choose carefully, you may end up right where yo...

Seeing the bigger picture is easier said than done; the bigger picture sees outside your organization. You think you have it all figured out, but what about the things you don’t know because you don’t have anyone to ask? Atty Brian LaBovick joins us for a conversation about growth through helping others. In his latest book, Not a Good Neighbor , Biran, gives out all of his insights and knowledge o...

We are programmed to qualify people based on their experience, and that is a mistake. Instead, we should be qualifying their character. That is what  George Randle , Managing Partner at Talent War Group and author of the best-selling book The Talent War, tells us in our conversation of talent and leadership for law firms.  Our conversation explores why investing in your team is the one i...

One battle that Facebook has been unable to win is convincing users that their data tracking practices help businesses or users alike. It should come as no surprise since both Facebook and companies have been abusing this unrestricted access to user data to the point of alienating users away from the platform and turning against advertisers.  With the arrival of iOS 14.5, Apple is handing bac...

On the tenth anniversary of the Trial Lawyers Summit, The National Trial Lawyers' most sought after event, and one of the most popular conferences for lawyers and legal industry business in the year, took place from May 4th to 7th in Miami and In Camera Podcast was there to tell you all about it. After 14 long months since we last covered a live legal conference, we got our masks, our branded swag...

One of the best feelings is the one of seeing your Law Firm's logo for the first time, and you know that "that is the one." But like all things, your logo has an expiration date. The good news is that you don't have to throw away your logo; you have to update it. In this week's conversation, we discuss when and why you should consider updating your logo or even rebranding your entire law firm. Fro...

You probably stop by LinkedIn a few times a week to see what your competitors are doing, who in your network has something to share, and maybe share a link or comment on somebody else's post. But have you considered posting your own video? Like in most social networks, in LinkedIn, video content outperforms any other type of post. And the best news is that you don't need to go out of your way to c...

One of the main reasons law firms don't leverage automation to save time, resources and reduce errors is that they think automation is too complex, and they are not wrong. It can be. In this week's conversation, we explore some of the least known software solutions that law firms could leverage to increase their team's productivity and save money along the way.  We talk about auto dialers, vo...

The world of mass torts is ever-changing, and while some torts can take years to develop, others can lose their momentum in the blink of an eye. In this week’s conversation, we review which mass torts have captured our attention in 2021 and which old ones continue to remain relevant and gain even more interest. While RoundUp, Talcum Poder, and Hernia Mesh are not showing any signs of going away an...

If you are like most lawyers, the referrals you get from clients or people in your network are critical to your law firm’s growth strategy, maybe your primary source of new cases. But have you ever stopped to think if you are doing enough to nurture the sources from where your referrals come from or plant seeds to create new ones? Stacey Brown Randall  joins us for a conversation that demysti...

Most lawyers can agree that one of the most threatening emails ever to hit their inbox is announcing a new one (1) star review for their law firm. And while it is a horrible situation to be, now more than ever, there are multiple ways to handle the situation to turn around things. Our conversation explores the recent updates Google My Business has introduced in an attempt to improve and expedite t...

Being in a position of growing your team is always great news. But finding the right candidate for your organization, budget and needs can be far more complex than you ever imagine. Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for candidates with the right skills and experience. The conversation...