Imprint with Natalie Walton

There are 3 decisions every creative business owner needs to make right now if you want to stay relevant in 2026. Because business has changed. The old rules don’t work anymore. What worked six months ago is already losing traction. It’s time for a new approach. ~ Want to go deeper? Join Aligned now. It's free when you join live — www.nataliewalton.com/aligned ~ In this final episode of The State...

Pre PS : Join me for a Free Live Workshop Series called Aligned — a space where creativity and profitability can co-exist. If you're ready to embrace less but better in your business, this is for you. Register now at nataliewalton.com/aligned ~ What if the key to growing your business in 2026 isn’t about doing more — but doing what matters most ? In this episode, I’m sharing my plan for 2026 — and...

What once worked… doesn’t anymore. What used to sell… isn’t. And the rules we built our businesses on — they’re quietly — and quickly! — changing. If you’ve been feeling like the creative business world has shifted — you’re not imagining it. Welcome to The State of Play: Creative Business in 2026 — a special three-part series on the Imprint Podcast with me, Natalie Walton, that gives you a clear l...

Sometimes the next step isn’t about doing more — it’s about becoming who you need to be to grow and evolve. In this Raw & Unfiltered episode of the Imprint Podcast, I share what it’s like to close a chapter and create space for the next chapter to emerge with clarity. If you’ve ever felt stuck, unsure of your next move, or ready to create a life and business that truly feels right, this episode is...

How do you feel about change in your home and life? Are you excited to embrace it? Or is it something that makes you feel uneasy? Come listen to my conversation with Courtney Adamo where she asks me to share the reasons behind selling my home, and the answer she didn’t see coming. We also share how our childhood homes have shaped the ones we have today, and what we’ve learned about letting go of s...

Beautiful design can fall flat without the right styling. Whether you’re preparing for a photoshoot, presenting to a client, or building your portfolio — styling can make or break how your work is perceived. In this popular episode of the Imprint Podcast, I reveal the most common styling mistakes I see designers and creatives make — and the simple fixes that instantly elevate a space. If you want...

What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view? In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first...

While design trends are seductive, the best way to create interiors that look as good as they feel is to express your unique perspective. In one of the most loved episodes of the podcast, I share what it really means to style with authenticity — and why it’s the key to creating work that not only stands out but truly resonates. I reflect on how I moved beyond imitation in my early styling days, ho...

What if your love of interiors could become a whole new career? In one of the most popular episodes of the Imprint Podcast , Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator. We explore how her love of Sca...

We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life? In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about clari...

One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home. In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values. We talk about overcom...

One of the questions I get asked all the time is, “Am I too late?” Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling. Honestly, it’s never too late. In fact, you may be more ready than ever. In this episode of Imprint , I’m sharing why age is your advantage , not your obstacle — and how to use your life experience, perspective, and confidence to...

What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path? In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about...

Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step. In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not...

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base? In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk...

Sometimes we’re so close to our work or business that we stop seeing it clearly — caught in the details and the day-to-day tasks that we are unable to step back and see the big picture. As the saying goes, we can’t see forest from the trees. Yet someone else can often spot what’s missing in an instant. In today’s episode of Imprint , I’m sharing 9 simple — yet often overlooked — ways to increase v...

What if a simpler life could help you feel more grounded — right where you are? In one of the most popular conversations on the Imprint Podcast , Jodi Wilson shares her story of Practising Simplicity — and what it really takes to live a life less distracted. We explore the unexpected lessons she learned during her family's two-year caravan journey around Australia, and how those insights led to la...

Are you clear on your niche? Do you know how to stand out? And attract the right people into your world? When you work in the creative industry, it’s easy to feel unsure of where you fit — or how to get noticed. In this episode, come learn a simple reframe that your style is your niche — and why this shift in thinking can make a huge difference to what you create, how you share your work, and who...

What happens when you trust your gut, follow your creative instincts, and give yourself permission to do things your own way? In this episode, I’m sitting down with celebrated designer and author Leanne Ford to talk about her unconventional path from fashion to interiors, the story behind her book The Slow Down , and why she’s more interested in how a space feels than following trends. Leanne open...

What if the key to true success isn’t about speeding up, but slowing down? What if it’s not about doing more — but doing less, better? In this episode, I’m sharing how I’ve been rethinking business through the lens of slow living — and why this gentle, grounded approach might be the most powerful way forward. You’ll hear a simple 10-step framework to help you change the way you do business, and fe...

Wondering if you should jump on the Substack bandwagon — or if it’s just another distraction? Curious whether this platform could actually help you grow your audience, share your ideas, and get paid to do what you love? In this episode, I’m breaking down everything you need to know about the platform that’s reshaping how creatives, writers, and entrepreneurs connect with their audience. From growi...

After a season of change or challenge, it’s natural to question your path, stop trusting your decisions — or feel disconnected from what once brought you joy.  In this personal episode, I share a simple but powerful question that helped me reframe my relationship with joy, regain clarity, and get back on track. If you’ve been second-guessing your choices, or feeling stuck, this episode will help y...

Most of the time, trends are a waste of time and money — but they can actually help you discover your unique style. In this episode, I’ll show you how to use trends as a filter to uncover your aesthetic, stand out authentically, and attract clients who value your creative vision. Inside, you’ll learn: → Why trends aren’t the real problem — and how to filter them with intention → How to uncover the...

Struggling to know what to post? Want a simpler way to create content — so you’re not on the content hamster wheel? This episode is for you. Whether you’re capturing a full photoshoot or just snapping your projects on your iPhone, there’s a simple way to turn one styled project into months of magnetic marketing content — without feeling like you’ve swapped your design job for that of a content cre...

Feel like you're doing all the right things — posting your work, updating your website, sharing on social media — but still not attracting the clients you really want? We’ll explore: → The invisible gap between good work and great results → A simple audit to assess if your images are helping or hurting your brand → Three common styling mistakes that keep designers stuck — and how to fix them Plus,...