Imperfectly Impactful with Cat Roten

What if nothing is actually "wrong" with your business? What if you're simply in a different season than you expected? In this conversation with Stephanie Ross, we unpack the natural cycles of entrepreneurship, why storms often come before breakthroughs, and how understanding your season can completely change the way you lead your business. In this episode, we talk about: Why every business moves...

Sometimes the biggest thing standing between where you are and where you want to be isn't strategy, it's the patterns you've been carrying for years. In this episode, I sit down with occupational therapist and founder of Grow Beyond Collective, Becca Mattie, for a conversation about burnout, nervous system regulation, identity, and why sustainable growth starts from the inside out. In this episode...

Sometimes the most powerful thing you can do is stop forcing what's next and start honoring what's here. In this conversation with Krista Ripma, we explore everything from AI and entrepreneurship to motherhood, intuition, and what it really means to trust the season you're in. In this episode, we talk about: Why AI should support your energy, not replace your creativity The shift from "using AI" t...

Sometimes the thing you're fighting against is actually the thing preparing you for what's next. In this episode, I'm sharing a very real look at what happened when business slowed down right as life started speeding up and why I've been learning to trust the timing instead of trying to control it. In this episode, I talk about: Why my recent season of "waiting" turned out to be exactly what I nee...

In this episode, I’m reflecting on my 29th year around the sun. From building a six-figure business… to buying a home… to becoming a mom… this year stretched me, cracked me open, and changed the way I see myself completely. And honestly? Some of the biggest lessons came from the moments I didn’t plan for, the shifts I would’ve never predicted one year ago. I dive into the three biggest lessons fro...

Masterminding has become one of the biggest pillars of my business, but probably not in the way most people think about it. In this episode, I’m sharing what masterminding actually means to me, why I believe it’s so powerful, and how it creates real transformation when done intentionally.   In this episode, I talk about: What masterminding truly is (and what it’s not) The difference between worksh...

Sometimes the biggest breakthroughs happen when you finally step away from the day-to-day. In this episode, I’m reflecting on my latest women’s business immersion, the conversations, connections, unexpected realizations, and the moments that reminded me why I do this work in the first place. In this episode, I talk about: Why getting out of your normal environment changes everything How motherhood...

I said yes to a huge opportunity… and then came face-to-face with fears I didn’t realize were still running the show. This episode is about success, visibility, and what growth really asks of us. In this episode, I talk about: The unexpected invitation that stretched me in a big way My fear of jealousy, judgment, and making others uncomfortable How I realized I’ve been shrinking myself for years P...

What if the parts of you you’ve been hiding… are actually the parts meant to lead you back to yourself? In this episode, I’m sharing the realization I had around how long I’ve been shrinking my joy, muting my passions, and trying to look “professional” instead of fully being myself. In this episode, I talk about: How fear of judgment can disconnect us from what we love Why I stopped downplaying my...

Two years ago, I walked away from corporate, no grand plan and no guaranteed income. What happened next stretched me, humbled me, and changed me in ways I never expected. In this episode, I’m sharing the real story behind the leap, and the five biggest lessons I’ve learned since. Key Takeaways: Why different seasons require different strategies Why comparing your path to someone else’s will keep y...

You don’t need another strategy. You need to move. In this episode, I’m sitting down with Jessica Burgio and we’re getting real about visibility, pivots, and why so many people stay stuck even when they know they want more. We talk about: Why pivots aren’t messy, they’re actually how you find alignment The real reason you feel stuck (hint: it’s not a lack of ideas) Why visibility isn’t just postin...

At an event, I was walking a group through how to prioritize after an event, narrowing it down to just three things, and wow… the resistance was real. And honestly? I get it. Because what I didn’t fully say (but just assumed people knew) is this: Those “three priorities”? They’re not just three things. They’re 5, 10, sometimes 20+ micro steps underneath each one. And in this episode, I’m breaking...

In this episode, I’m sharing a big personal update, and how it’s completely reshaping the way I run my business. This big updated has forced me to step back and seriously rethink how my business operates. Instead of continuing to run everything myself, I’ve had to ask a bigger question: How do I build a business that allows me to be present for my family while still growing the company? That quest...

We hear it all the time before attending events: set your intentions. What do you want to learn? Who do you want to meet? What outcomes are you hoping for? But in my experience, the real transformation doesn’t happen during the event, it happens after. In this episode, I’m sharing the process I personally use to take everything I learned at an event and actually turn it into action. Because let’s...

This week, I’m sharing in real time what came up for me after taking a much-needed few days away from meetings and client work. That space reminded me of three big things: I need to actually schedule rest, I need to keep reconnecting to my purpose, and in this season, the right investment looks a little different. I’m talking about what it looked like to step back, what I noticed coming back into...

I’m walking you through a season where I have had to ask myself:  Am I stretching my capacity… or have I overcommitted? Because there’s a difference. Stretching feels uncomfortable, but aligned. Overcommitting feels heavy and draining. In this conversation, I share: What stretching my capacity looked like in real life The signs I ignored when I crossed into overcommitment The moment I realized my...

This episode is a reflection on Soul x Strategy - a two-day experience blending subconscious work with real marketing strategy, and what it surfaced for me in this season of simplicity. Inside this conversation: Why being in the room (without running the room) stretched me The hiring fear I had to finally name What happens when you’re flooded with ideas and realize not all of them are yours The id...

I’m sitting down with my dear friend Amanda Key, someone I met a little over two years ago at our very first Powerhouse Women event. We showed up not knowing anyone, sat next to each other, and have been walking alongside one another ever since. Amanda shares about her decade-long career in product development and innovation, and how she’s learned to blend data, intuition, and storytelling to crea...

In this special in-person, dual episode recorded in London, Priya and I sat down for an honest, reflective conversation about identity shifts, inner work, boundaries, and what it really looks like to navigate seasons of change. We talk about what happens when the version of you that once fit no longer does, and how to give yourself permission to evolve without needing all the answers first. In thi...

Welcome back for part two of our 2026 planning series. If part one was about getting clear on your desires for the year, today we’re taking it a step further and bringing those desires into a more grounded, tangible focus for Q1. I’m walking you through how to choose your true priorities for this first quarter, how to break them down into simple, needle-moving action steps, and why knowing your nu...

One week after finishing the Dopey Challenge, I finally had the space to sit down and reflect on what this experience truly gave me beyond the miles, the medals, and the early mornings. In this episode, I walk you through the full experience from how I found out about the Dopey Challenge, why I chose to run with Team Fox in honor of my grandfather, and what six months of training really looked lik...

Most people plan their year from a place of obligation, over-functioning, and blind optimism. In this episode, I lay the strategic foundation for planning & designing 2026 in a way that actually works, with desires that serve your life, not steal from it. You’ll walk away with a clear framework to assess what needs to go, what needs to be completed, and what kind of life you’re actually buildi...

In this solo episode, I’m sharing my word of the year for 2026. This isn’t about picking a trendy word or something that sounds impressive. It’s about choosing a word that actually shapes how I show up in life, work, and every single day. If you listened to last week’s episode on my 2025 reflections, this will feel like a natural continuation. If you didn’t, this episode still stands on its own as...

It was late December as I recorded this episode. I was cozy, cup of coffee in hand, and sitting with the last days of the year.  And instead of pushing forward or planning ahead, I felt called to pause and reflect on what 2025 actually asked of me. This year wasn’t about doing more. It was about embodying more. At the start of the year, my word was worthy. Not as a mindset shift, but as something...

It’s been a few weeks since the Immersion I hosted in Boone, North Carolina, and the experience stayed with me in a way I didn’t expect. I’ve shared pieces of it in writing, but I wanted to capture it here, out loud, while it’s still alive.   The Immersion in Nov. 2025 felt different from the one I hosted earlier this year. Not better. Just more me.    More intentional. More aligned with how I act...