Imperfect Action

You’ve done the hard yards and started building your email list. You’ve created your free lead magnet (or free opt-in)... Now what? You need to get people to download it. Sure, you could tell your mum about it and she might spread the word to her closest friends, but how else can you get people to download your free lead magnet? Or, more importantly, how can you get your free opt-in in front of th...

A huge part of building your email list is nurturing trust with your subscribers, and this is where your email nurture sequence (or nurture series) comes in to play. This episode, we’re looking at how you can create an effective nurture sequence, automate it and sit back while it builds trust with your audience on autopilot. YOU DON’T WANT TO MISS: What the heck a nurture sequence is and why you N...

Building your email list might sometimes feel like an uphill battle, but having a free opt-in (aka. a lead magnet) can make list building so much easier. In this episode, we’re looking at how you can create and leverage an opt-in to build your email list. You don’t want to miss: How to decide what kind of freebie (free opt-in) is right to offer your audience. Some nifty strategies to ensure your f...

Email marketing is one of the most effective ways to market your business for free. Sure, it might take a bit of work building your list, but it’s totally worth the investment. The best part? You can even build your email list for free (the legit way, that is). This episode, we’re looking at how you can get started with email marketing, how you can start building your email list and a quick overvi...

Believe it or not, there are many different free ways to market your business. This episode, I’m diving into some of the best (and easiest) free ways to market your business, because often when you’re just starting out, money is tight! I’m willing to bet that you haven’t thought of some of these ideas before, too. This episode is a must-listen. You don’t want to miss: The one type of marketing tha...

This episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing. You don’t want to mi...

Content marketing can be time-consuming - if you do it the wrong way. Luckily, there are some hacks to streamline and simplify your content marketing, so that you can get on with growing your business. This episode, we’re looking at how you can use batching, automating and repurposing to speed up your content marketing activities, and I share some of my favourite content marketing tools with you....

Content marketing is amazing - when done properly. And, a huge part of doing content marketing properly is deciding what your content should be about. This episode, we’re looking at what different types of content you should include in your content marketing, as well as how you can use content to nurture your audience down your marketing funnel. You don’t want to miss: The best way to choose your...

Building trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. How can you build trust with your audience? With value - in the form of content marketing. This episode, we’re looking at how to do content marketing to provide value to your followers. Everyone seems to be doing content marketing these days, but so...

The buyer journey (aka. your marketing funnel) is a huge part of your marketing strategy and, chances are, you haven’t given it the attention it deserves. If you’re feeling confused or overwhelmed about where to start marketing your business, then this episode is a must-listen. This episode is a BIG marketing strategy session, so grab a large cup of coffee, a pen and some paper, and let’s start ma...

The first step in social media marketing is deciding which platforms to market your business on. There are so many different social media platforms out there - but does that mean you should be present on all of them? I mean, surely the more platforms you’re on, the more people who will find you… Right? Wrong. There’s an art and a science to choosing which social media platforms your business shoul...

This episode is a marketing mindset one. It’s all about that niggling fear of putting yourself out there - something that prevents many small business owners from marketing their business and getting the business growth they deserve. Join me as I share my top 5 tips for dealing with this fear, so you can start marketing your business confidently. You don’t want to miss: The interesting thing that...

While organic Facebook marketing might not yield the result it once did, making sure that your business Facebook page looks slick and includes all the necessary info is key. Not only does your business Facebook page play a huge part in your organic Facebook marketing, it also forms part of your business branding. If you’re thinking about running Facebook Ads, then it’s even more important you opti...

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your Instagram profile looks and feels, and what it says, play a big part in whether people follow you or click through to your website, or leave without a second thought. You don’t want to miss: The most important things to have in place before you even sta...

Marketing strategy is one of the most important things to have in place before you start marketing your business. Your marketing strategy is your roadmap for how you’ll achieve your vision, and it guides all your marketing tactics - like social media marketing, Facebook Ads, content marketing, email marketing, etc. This episode, I look at why you need a marketing strategy (and why you shouldn’t bl...

Before you start driving traffic to your website and investing serious time and money into marketing your business, these are a few things you need to have in place. You don’t want to miss: The one thing that has the power to toy with your customers’ emotions, build brand advocates and sell your product or service for you. Why your website needs to be as slick as possible (plus, some quick tips on...

Before we kick off the show and get stuck into the nitty-gritty, here's a bit more about Socialette and how you can get the most out of my small business marketing lessons. Download my free ebook, 50 Ways To Promote Your Content: http://stephtaylor.co Remember to hit SUBSCRIBE so that you don't miss any new epsiodes, added every Monday, Wednesday and Friday.