Imperfect Action

Clare Wood is a Brisbane-based business coach who pushes women to dream big, and helps them achieve those dreams. In this episode, we chat about all things mindset in business (and in marketing your business!), building a personal brand and some practical tips for success in business. Download Clare’s business plan template + find out more about her courses or working with her one-on-one at www.cl...

A huge part of your business brand is your brand tone of voice - the way your brand communicates with your audience. And, let me tell you, your brand tone of voice is pretty bloody important. This episode, I’m sharing some of my tips for defining your brand tone of voice. Check out my brand new Instagram marketing ebook: http://stephtaylor.co/buy-instagram-ebook Follow my travels on Instagram at @...

The way your brand looks and feels is a HUGE part of branding your business - especially if you’re marketing your business on Instagram or other online platforms. This episode, I’m running through to my top tips for nailing how your brand looks and feels. The ultimate guide to Instagram marketing for business is FINALLY live! Shop it at stephtaylor.co/buy-instagram-ebook

Branding underpins everything your business does - so it’s pretty important to get it right. But, believe it or not, there’s a lot more to branding your business than just getting your logo and colour scheme on point. This episode, we’re looking at what business branding is (and what it isn’t), why you should invest in it and some of the amazing results powerful branding can have for your business...

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards - how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. This episode, I’m sharing my top tips for how you can turn customers and clients into brand advocates. Download my free Instagram cheat sheet at http://stephtay...

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. So many of you have requested an episode on how to turn followers into sales, so here it is! Inside this episode, I’m sharing my top tips to turn your social media followers into paying clients or customers. Don’t forget to enter the giveaway (closes 21 July 2018) at http://stephtayl...

Your ideal customer, aka. the most important person in your business. Everything you do in business should be done with your ideal customer or your ideal client in mind. Everything. This episode, I’m running through my quick process for how to define your ideal customer or your ideal client. Don’t forget to enter the giveaway (closes 21 July 2018) at http://stephtaylor.co/giveaway Download my free...

Let me guess - you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON your business, nobody else will. If you’re only marketing your business when things are a little bit quiet and you need a few more clients or customers, then your audience is going to see right through that. This episode, I’m sharing my 5 top tips to find...

Online marketing and social media marketing are typically a long game - they take a lot of consistent work before you start to see results. That said, there are definitely some online marketing tactics you can implement for quick wins in your business. This episode, I’m looking at 7 quick wins for marketing your business. Download my free cheat sheet - 7 Savvy Strategies to Ignite your Instagram f...

Ronsley Vaz is one of the best in the content marketing and podcasting game. After a failed business that left him over $400k in debt, Ronsley launched Amplify - Australia’s first audio marketing agency. This episode, Ronsley is sharing his biggest learnings from his business failure, how you can hack certainty in your business and how you can get started with content marketing. You don’t want to...

So, you’ve made the big decision to outsource your marketing. Now, you need to find someone to outsource your marketing to. There’s no shortage of marketing “experts” out there, all vying for a piece of your pie. How on earth do you choose who to outsource to, then? Here are 7 things to look for when hiring someone to do your marketing, be it an agency, a freelancer or an employee. You don’t want...

When you first start your business, cash will probably be tight, so you’re going to try and do everything yourself. And I’m a big fan of the DIY approach. But, one day, it’s going to be time to let go of your marketing and outsource it to a professional. How do you know when it’s time to outsource your marketing? Here are 5 questions to ask yourself before outsourcing your marketing. Download my f...

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full lis...

Instagram has really spoilt us with the amount of analytics we have access to these days. But, all these Instagram metrics don’t mean a whole lot if you can’t interpret them. This episode, I’m giving you a brief overview of the key Instagram metrics you need to know, what they mean for your business and how you can improve them. You don’t want to miss: A simple tip to increase clicks to your websi...

Instagram is known for changing their algorithm pretty frequently, and they recently made a couple of changes. Instagram also finally went on the record about some of the rumours that have been floating around. This episode, I’m doing a quick run through of the Instagram algorithm changes you need to know (and how they affect your own Instagram marketing strategy), as well as debunking some common...

Choosing Instagram hashtags can seem daunting - there are so many Instagram hashtags out there, how on earth are you mean to pick the right hashtags? There’s a nice little Instagram hashtag research process that I like to go through each time I do hashtag research, and today, I’m sharing this process with you. Warning: It can be a little addictive, so don’t do this on a day when you have a lot on...

A huge part of Instagram marketing is creating unique, high-quality content that makes your brand stand out. Perfectly curated Instagram feeds are a dime a dozen, so you’re not really adding much value to the platform if you’re just reposting the same photos we’ve all seen a million times before. This episode, we’re looking at how you can take better Instagram photos on an iPhone or other smartpho...

Creating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to want to curate Instagram content from different sources. This episode, we’re looking at some good places to source and curate Instagram content from (plus the pitfalls to watch out for!) You don’t want to miss: My favourite free and paid stock photo websi...

If you’ve listened to any of my previous episodes about Instagram marketing, you’ll know that you shouldn’t be promoting your product or service in every single post. Nobody likes an Instagram feed that’s one big sales pitch! So, in that case, what should you post about on Instagram? The main purpose of your Instagram marketing should be to add value to your audience’s lives and to build a connect...

Instagram marketing is amazing. But, Instagram shouldn’t be your entire marketing strategy - instead, Instagram should play a part of a larger marketing strategy. This episode is a quick one, but it’s a must-listen if you’re relying on Instagram marketing to grow your business. I’m looking at where Instagram fits in with your bigger picture and what role it plays in your marketing strategy. You do...

I know this episode isn’t strictly marketing-related, but it’s something a lot of you have been asking me about, so here it is - this is how I became a digital nomad. And, despite what many people think, being a digital nomad is 0% poolside cocktails and tropical islands, and 100% hard work and discipline. If you’ve been thinking about becoming a digital nomad, or have even thought about doing a s...

It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nurture them down the funnel. So, how do you build a connection on Instagram? Here’s a hint… It’s not something that happens automatically with a perfectly curated feed. This episode, we’re looking at how you can build a connection with your audience using...

A huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is actually easier than you think? This episode, I’m sharing some of my favourite tools for making your Instagram content look spot-on. The best part? They won’t break the bank! YOU DON’T WANT TO MISS: My absolute favourite Instagram scheduling tool, and...

Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram following overnight. These days, Instagram marketing ain’t what it used to be. That said, there are a couple of tricks you can use to grow your Instagram following with people who are actually interested in what you do or sell. This episode, I’m loo...

You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve promoted it to your audience. Now you have real subscribers who actually care about what you have to say! But, how do you know what to send your email list? This episode, we’re looking at how often to email your list, what to send your email list and the real...