Imperfect Action

Thought you’d finished planning for 2020 with the last episode? Nope! In today’s episode, I’ve enlisted the help of Claire Deane from Deane and Co to plan your marketing strategy and map out your marketing plan for 2020. Claire brings over 15 years of marketing experience to the table, so needless to say she knows a thing or two about marketing planning! In this episode, we cover: Why it’s so impo...

Planning your business for 2020? Now there’s a daunting thought. But, it has to be done, which is why I’ve enlisted the help of today’s guest, Lauren Stratford, to help you plan your business for 2020, one step at a time. Some of the things we covered: What it means to intentionally design your business, and how this plays out inside your business. Why it’s important to plan 2020 for your business...

When did you last take a holiday from your business? A real, no-wifi holiday. I've only had one or two during my time in business - but they were exactly what I needed. This episode, I’m sharing my top tips for taking a holiday from your business, so you can recharge and come back bursting with motivation and ideas. Don’t forget to follow me on Instagram @stephtaylor.co

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and apps over the past few years. This episode, I’m running you through the key apps I use, love and recommend. Yes, this episode does contain some affiliate links, but you can rest assured I’m only recommending tools that I genuinely love. See the full lis...

Flori Pyke is one half of The Elevatory, where she supports rising female entrepreneurs through coaching, training and resources. In today's episode, we're talking ALL things scaling your business - because it can be a terrifying process and most of us don't know where to begin. In this episode, we talk about: Planning to scale your business and why it's important to start doing this before you're...

When I first pivoted my business to focus on launching, I had a few listeners and followers reach out to tell me they’d no longer be following my business or listening to my podcast because launching wasn’t relevant to them. Ummm, guys… Launching is relevant to EVERYONE who runs a business. When you’re creating a new service offering, you have to launch it into the world. When you’re bringing out...

Zach Spuckler is the founder of Heart, Soul and Hustle, which is a Facebook Ads agency. But, it wasn’t always that way! In today’s episode, Zach and I are chatting all things business pivots - because, you shouldn’t stick with something if it’s not working for you anymore. In this episode we talked about: Why Zach decided to pivot Heart Soul and Hustle from being a digital product business, to an...

I recently pivoted my business AGAIN. This is now my 3rd business pivot in 4 years, but I’m finally in a place that feels right. I finally feel like I’m doing what lights me up and what gets me genuinely excited - and that is, launching. This episode, I’m sharing some of the reasons behind why I chose to pivot my business AGAIN… Download my Complete Roadmap to a Killer Launch: http://stephtaylor.c...

In October, I committed to showing my face on Instagram Stories every single day. It’s now November, and I can gladly say that I succeeded. In this episode, I’m looking at what happened as a result of showing my face on IG stories every day. Some episode highlights: Why I decided to show up every day for a month on IG Stories. How I managed to not run out of Instagram Story content ideas. What hap...

Launching a new business, product or podcast isn't easy (or everyone would be doing it!) There are so many moving parts that need to be aligned before the launch can go ahead. In today's episode, I'm looking at how to plan your social media content for a new business launch. Follow me on Instagram at http://instagram.com/stephtaylor.co

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing their email list. If you’re jumping straight to these things, then there are some big marketing foundations that you’re overlooking. This episode, I’m going to run through 5 big things you’re overlooking in your marketing. Follow me on Instagram: http:...

Not sure how to build your email list? Wanna start with email marketing? Today I’m going to run you through the steps in email list building, so you can grow your email list on autopilot. And when your email list growth is on autopilot, it means you don’t have to stress about where your next sale is coming from. Purchase the 3-Day Email Marketing Kickstarter: http://stephtaylor.co/email Follow me...

Building an email list is super important for your business. Why? Well, getting more Instagram followers or Facebook page likes is nice, but you're building your audience on borrowed land. Your email list is something YOU own. But, if you’re starting your email list from scratch, it can feel a bit pointless at the start. You feel like you’re just emailing crickets - and that nobody cares. This epi...

Kate Williams is the legend behind Retreat Yourself Box, a wellness brand that she built from the ground up. This episode, we chat about how Kate launched and grew Retreat Yourself Box without a marketing background, influencer marketing and collaborating with other brands. Key takeaways from this episode: How Kate managed to launch and grow Retreat Yourself to what it is today, without any prior...

Yesterday, I ended another product launch - the launch of my A-Z Podcast Launch Plan. But… That’s not the launch that it started out as! This episode, I’m sharing why and how I pivoted my latest product launch. Key takeaways from this episode: How I managed to plan and launch a new product in 4 weeks (without losing my marbles!) The BIG *facepalm* moment I had with my original launch… I should’ve...

Haley Burkhead is an absolute dynamo. At 24 years old, she quit her job and built a business from 0 to $36,000 months in just 6 months. In today’s episode, we’re chatting about transitioning into the CEO role of your business, creating consistent income in your business, and the magical SOA method for getting things done - it’s a game changer. Find Haley on Instagram at @haleyburkhead Find me on I...

Danielle Read is a copywriter with a background in Psychology and Creative Writing. As the Founder of Readcity Writing, Danielle specialises in writing compelling words for killer creatives. This episode, we're talking all things brand voice, including what brand voice actually is, why it's important your brand has a unique voice, and how to DIY your brand voice. Find Danielle at https://readcityw...

Launching my podcast has been one of the best things I've done for my business - however, a podcast isn’t for everyone. If you’re thinking about starting a podcast, have a listen to this episode and then go and take my free quiz to figure out if it’s a good decision for you, or not. Take my free quiz: Should I start a podcast - http://stephtaylor.co/quiz

Launching impacts your business in a big way, and this episode we’re going to look at how. Because I bet you hadn’t thought of some of these... To clarify here - I don’t mean you always have to be launching NEW things. You can relaunch the same product a few times a year. You can open and close doors to new clients or new members or course students. Just because you don’t have something new to lau...

One of the magical things about running a small business is that you can move fast and pivot quickly when things aren’t working - and for me, things simply weren’t working the way they were, so I’ve had to make a few business changes. This episode, I’m giving you a bit of a behind-the-scenes of my latest business changes, and keeping you posted on what you can expect in the next couple of months....

Morgan Spencer is the director of strategic PR consultancy, Martini Mondays. For her, it’s all about the people, and building those relationships, to think beyond simply achieving column inches and to disrupt this ever-evolving industry. In this episode, we chat all about strategic PR (and what that actually means!), how to use PR to stand out in your industry and how to DIY your own PR campaign....

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner. Follow me on Instagram: http://Instagram.com/stepht...

When I asked my Instagram followers what’s holding them back from launching something new, 80% of them told me they were afraid. Afraid that they’d launch a course and nobody would buy. Afraid they’d launch a podcast and nobody would listen. Whatever it is that you’re launching, here are some tips to get over the fear that nobody will buy. Register for Amy Porterfield’s masterclass - The 3 Behind-...

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are. Download Amy Porterfi...

When you’re creating an online course, the overwhelm can be real! Whether you have no idea where to start, what to do next or simply feel overwhelmed at how much there is to do, the truth is that overwhelm can lead to inaction. This episode I’m sharing some of the tips that have helped me overcome the overwhelm in creating both the courses I’ve created so far. Download Amy Porterfield's Ultimate C...