Imperfect Action

Believe it or not, trying to build hype and sell in your launch can actually damage your results. This episode, I'm sharing just why you shouldn't be trying to build hype. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

There's a big misconception that launching is about building hype and getting people excited for your product. While this might be a part of your pre-launch, there are 5 objectives for your pre-launch content that aren't about building hype. This episode, I'm sharing the 5 purposes of your pre-launch content. Wanna create your first digital product without the guesswork? Unlock the Digital Product...

Ever felt guilty for charging your customers and clients, because you simply want to help everyone? You need to listen to this super-quick episode on why the world needs to you to charge for them and not give everything away for free! Are we Instagram friends yet? http://instagram.com/stephtaylor.co

A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and alienate my followers. Instead, some amazing things started happening in my business. This episode, I'm sharing 7 things that happened in the 12 months since I decided to niche down. Check out the Digital Product Creator’s Vault (and pre-selling bundl...

Think your digital product has to be 100% ready before you can launch it? Nope, that’s not true. Because, you can pre-sell your product. Which is when you sell it before you make it, or before you’ve finished making it. This episode, I’m looking at why you would want to pre-sell your product and how you might go about it. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at ht...

To celebrate 300 episodes of Socialette, I asked my good friend and mentor, Ronsley Vaz, to interview me on my own podcast. Given that he's the person who got me into podcasting (and is also the best interviewer I know), it seemed only fitting that he should be the one to interview me. This episode was incredibly scary for me to record and Ronsley asked me some pretty tough questions about the rea...

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner. Follow me on Instagram: http://Instagram.com/stepht...

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are. Download Amy Porterfi...

Not all online courses (also known as digital courses) are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, so you can decide which type is best for your business. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom to travel more, create more and run my business on my own terms. This episode I’m sharing 5 reasons to create an online course. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram...

Making the decision to create an online course isn’t an easy one to make - it’s no small decision, but creating an online course can have such a big impact on your business so it’s definitely something to consider. Here are a few signs that creating an online course is a good next step in your business… Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Ins...

Amy Porterfield is the online course creation, list building and webinar queen. She has been a big inspiration for me, and her Digital Course Academy program is a big part of why I shifted from client work to a digital product-based business. When it comes to creating an online course, Amy Porterfield is a fountain of knowledge, and in this episode she’s sharing some of her biggest tips for creati...

Creating an online course? Or starting to think about creating one, but no idea what to teach in your online course? This episode, I’m sharing 5 things you can teach inside your digital course (even if you’re not an expert yet!) Take the FREE quiz: What’s your personal path to digital course success? http://stephtaylor.co/292 Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Ryan is a digital entrepreneur with a history of scaling and automating businesses, currently working with course creators, bloggers and coaches to build, launch and scale their membership website. He is also the host of the Membership Mastery podcast, which I was a guest on recently. In this episode, we chatted about: The memberships that Ryan has built in his own businesses, and what he would go...

Every Monday, the first thing I do when I sit down at my desk is my weekly CEO ritual. This helps me to plan for the week and ensure that I'm making progress (and that I also feel like I'm making progress). This episode, I'm walking you through my weekly CEO ritual step by step. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://step...

One big myth I’ve noticed floating around is that the more content you put in your digital product, the more you can charge for it. This is absolutely not true. This episode, I’m breaking down the myth and explaining what determines how much you can charge for your digital product. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://s...

I recently ran a live Q&A for my email list, answering their burning questions about creating and launching a digital product. Since some of the questions are ones I get asked all the time, I thought I'd share the recording as a podcast episode. Enjoy! Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we...

Jen Waterson is the founder of Simply Smarter Numbers. A business profit coach, speaker and podcaster, Jen is helping business owners make more profit and take back their time. Jen has been working with business owners for the past 20 years as a CPA, CFO and CEO. Today, Jen works with ambitious service based business owners who are ready to think big, re-write their own rules and take action. In t...

I recently launched my newest digital product - which is a product about creating a digital product. Not launching it, creating it. Because although launches are my thing, I realised that most people in my audience don’t actually have a digital product that they can launch just yet. This episode, I’m giving you a behind the scenes look at the launch. Wanna launch your first digital product without...

I had a few people ask me on Instagram - what did you do to grow your business tenfold in the last year? Truthfully, it’s more than one thing that contributed to this growth. This episode I’m sharing a few of the things that I believe helped me take my business from around $150k in the 2019 financial year, to over $1m revenue in the 2020 financial year. Wanna launch your first digital product with...

Today’s guest is on a mission to help as many people as possible speak with confidence, clarity and charisma. Sally Prosser is a former TV journalist and company spokesperson who knows a thing or two about taking control of your voice and using it well. Sal's the host of That Voice Podcast, an even better host of her signature Voice & Vinho nights and has built a following of more than 185 tho...

So, it happened. My business hit $1m last financial year - cue the confetti! But, how does the reality compare to the expectations? This episode, I'm sharing the expectations vs. reality of a million dollar business. Enjoy! Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instag...

Yep, that's not a typo. And yep, it's a scary amount to spend on Facebook Ads. This episode, I'm sharing 8 lessons I learned from spending $10k a day on Facebook Ads. Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Today's episode is an interview I did with my good friend Clare Wood on her podcast The Clare Wood Podcast. We chatted all about how I made $300k (revenue, not profit!) in April, money mindset and some of the challenges that have popped up with this rapid business growth. Clare is an epic interviewer, so I highly recommend listening to this one. Find out more about Clare Wood at https://clarewood....

What should you launch first? Should you launch an online course? Should you launch a membership? Or, maybe an ebook? This episode, I'm looking at the pros and cons of launching an online course, vs. launching a membership site, vs. launching an ebook. Download my Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap Follow me on Instagram: @stephtaylor.co