Steph Taylor

Imperfect Action

Business EN ↓ 867 episodes

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around? Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find f...

Author

Steph Taylor

Episodes

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 3) 06.07.2021 5:09

Believe it or not, you don't need to pay for Facebook Ads to grow your business. Over the next 4 episodes I'm sharing 12 ways to grow your audience without Facebook Ads. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 2) 04.07.2021 4:44

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 1) 01.07.2021 5:39

Pep Talk | If you feel like giving up on your business, here's what I want you to know 29.06.2021 7:05

There have been a few times I wanted to quit this business thing - even times when I've applied for jobs. If you feel like giving up on it right now, I want you to listen to this episode. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/...

Behind the Scenes | 7 decisions I've made that had the biggest impact on my business 27.06.2021 9:11

In the last 5 years of business, I've made some pretty impactful decisions - even though they might not have felt like it at the time. This episode, I'm sharing 7 of the decisions that I believe had the biggest impact on my business. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet?...

Behind the Scenes | 10 things I've learned in 400 episodes, which have had the biggest impact on my business 24.06.2021 10:11

Celebrating 400 episodes of Socialette!!! This episode, I'm sharing 10 things that I've learned in the last 400 episodes. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Behind the Scenes | How I pivoted from a service business to digital products 22.06.2021 8:54

My income used to be 100% client revenue, but for the last 2 years, it's been about 90% from digital products. This episode, I'm sharing my journey pivoting from client income to digital product income. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http:/...

Behind the Scenes | How I built a successful business... that I hated 20.06.2021 7:34

This business isn't my first "successful" business, but it IS the first one that I genuinely love running. This episode, I'm going behind the scenes and sharing the story of how I built a successful business that I hated. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect wit...

Behind the Scenes | Why I'm grateful my first business didn't work out 17.06.2021 7:18

My first business was a flop. Although it was tough at the time, today I'm grateful for the failure because it taught me a few lessons. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Behind the Scenes | 5 reasons my first business flopped 15.06.2021 7:09

I don't often talk about my first business - a health food e-commerce brand. This episode, I'm sharing some of the BIG reasons why it didn't work out (and what I learned from it!) Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtay...

Behind the Scenes | I'm sharing my entire business journey so far 13.06.2021 24:19

My business journey has had a lot of twists and turns so far, and now I'm sharing it all with you. All the highs and lows from the last 5 years! Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Launch Debrief | Some of the mindset struggles that came up in my last launch 10.06.2021 7:14

Nobody is immune to the mindset struggles that come up during a launch, even if you've launched many times before. This episode, I'm sharing some of the mindset muck that arose during the latest launch of my signature program, Launch Magic. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram frien...

Launch Debrief | 5 lessons I learned from my latest Launch Magic launch 08.06.2021 7:45

Every launch, I learn something new. It's one of my favourite things about launching. This episode, I'm sharing 5 lessons I learned in the latest launch of my signature program, Launch Magic. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram....

Launch Debrief | What was different between my 1st and 2nd launches of Launch Magic? 06.06.2021 9:00

In May, I wrapped up the second launch of my signature program, Launch Magic. I'm a big believer in testing different things each time you launch, so this episode I'm sharing what I changed, why I changed it and what the results were. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet...

Launching | 5 small steps you can take to get visible 03.06.2021 8:05

Getting visible and stepping into the spotlight is scary - I get it. But, it doesn’t mean you need to try and get on the front page of a magazine or land a radio interview. There are smaller steps you can take to start getting visible, so you can build your audience for your launch. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://...

Podcasting | Why podcasts and digital products are a match made in heaven 01.06.2021 5:47

If you're a podcaster, a digital product is the perfect way to monetise your podcast. If you're a digital product creator, a podcast is a beautiful way to build and nurture your audience. This episode, I'm diving into why podcasts and digital products are a match made in online heaven. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http...

Launching | 5 things you can do now to prepare for a future launch 30.05.2021 9:52

Not yet ready to launch? That’s cool, there are still a bunch of things you can do, starting today, that will prepare your business for your future launch - even if you don’t yet know what you’re launching. This episode, I’m sharing 10 things you can do right now to prepare for your future launch.

Behind the Scenes | 9 things I did to scale my business to $1m revenue in a year 27.05.2021 12:45

I had a few people ask me on Instagram - what did you do to grow your business tenfold in the last year? Truthfully, it’s more than one thing that contributed to this growth. This episode I’m sharing a few of the things that I believe helped me take my business from around $150k in the 2019 financial year, to over $1m revenue in the 2020 financial year. Wanna launch your first digital product with...

Behind the Scenes | 7 things that have happened in 1 year since niching down 25.05.2021 10:44

A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and alienate my followers. Instead, some amazing things started happening in my business. This episode, I'm sharing 7 things that happened in the 12 months since I decided to niche down. Check out the Digital Product Creator’s Vault (and pre-selling bundl...

Building a Personal Brand | 5 things I wish I'd known before I built my personal brand 23.05.2021 5:32

When I started building my personal brand, I just jumped head-first in and figured it out as I went. This episode, I'm sharing 5 things I wish someone had told me before I started! Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephta...

Building a Personal Brand | The pros and cons of building a personal brand 20.05.2021 8:48

We often hear about the advantages of building a personal brand online, but what about the disadvantages? This episode, I'm sharing both the pros and cons of building a personal brand. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/ste...

Building a Personal Brand | How I became an "expert" in launching 18.05.2021 6:42

I often get asked how I became the launch "expert", which makes me laugh, because I don't consider myself an expert in anything! This episode, I'm sharing the things I did to build my expertise and position myself as one of the go-to people for launching. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we...

Building a Personal Brand | Why I decided to build my business under my personal brand 16.05.2021 6:03

I've had business brands and now my entire business is under my personal brand. This episode, I'm sharing the reasons why I chose to structure it this way. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Biz Tip | Should you build your business under a personal brand or a business brand? 13.05.2021 7:03

Not sure whether to build your business under your own name or under a business name? This episode is for you. Today, I'm sharing some of the reasons why you might choose a business brand over a personal brand, and vice versa. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connec...

Biz Mindset | 3 areas of self-doubt I had to push through to build my business and personal brand 11.05.2021 6:22

Building a personal brand can feel SCARY. It's easy to look at people with a personal brand and think, "oh, it's easy for them!" when, in reality, I think we all deal with self-doubt of some kind. This episode, I'm sharing the 3 areas of self-doubt I had to push through to build my business and personal brand. Wanna create your first digital product without the guesswork? Unlock the Digital Produc...