Impactful Marketing

We share a candid playbook for turning podcast guest appearances into genuine relationships and reliable leads. From choosing niche shows and crafting a clear CTA to small gestures that win trust, the conversation breaks down how thoughtful guesting compounds over time. • picking shows based on buyer awareness and intent • using a one sheet to make hosting easy • building reciprocity with social s...

We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics •...

Stephanie Del Russo from Wild Woman Consulting shares how taking an eagle eye perspective can transform your business from endless to-do lists to strategic vision. She explains how stepping back from the day-to-day operations reveals critical gaps most entrepreneurs miss while cycling through tasks without making real progress. • The danger of getting stuck in an "exhausting laundry list of t...

Amber Hansel, your introverted BFF and confidence coach who’s here to show you that quiet strength can make a big impact. With her cozy coffee chats and gentle guidance, Amber empowers business owners to align with their authentic selves, expand their visibility, and connect with their audiences on a deeper, more meaningful level—all while staying true to who they are. With a background as a lead...

Jackie Dragone is an intuitive business mentor for online coaches and visionaries that  want  to make six figure years and beyond their normal. She integrates human design and business strategy to create brands and content that cut through the noise and show your influence and leadership.  In this episode she reveals how to use human design as a powerful tool for aligning your business strategy wi...

Understanding buyer types can transform your marketing strategy and enhance your client relationships. This episode discusses the four primary buyer types and how to tailor your messaging for each, providing practical strategies to drive engagement and sales. • Overview of buyer types and their significance • Discussing the assertive buyer's need for quick, clear information • Exploring the a...

Karizza is an Online Business Manager with expertise in Systems, Launches & Operations dedicated to empowering CEOs to live their best lives. Her track record includes helping coaches, agencies, and online service providers build successful 6-figure businesses through streamlined workflows and efficient processes. This episode features insights on creating effective onboarding processes, overc...

Unlock the secrets to authentic social media for introverts with a business with our guest Anita. This episode promises to equip introverts with strategies to manage their online presence without draining their energy or altering their personalities. Say goodbye to the pressures of extroverted norms and discover tools that allow you to engage confidently and genuinely. Navigating social media as a...

In this episode I dive into the power doing market research in your business. Learn how to do Market research effectively so you can gain invaluable insights on what to say to convert your ideal client. In this episode you will also learn the types of questions to ask so you can do market research efficiently.  We discuss the significant impact of identifying client pain points and past experience...

Natalie Barnett is a Certified Success Coach for female entrepreneurs who specializes in subconscious reprogramming. She helps women embrace their God-given ambition and build unshakable belief in their ability to sell their offers. Natalie believes that the world is better when women fully step into the desires that their Creator gave them. What if your subconscious mind is the key to unlocking y...

Most business owners are specialists in one field, and marketing takes a backseat. Sarah George is a partner to small service-based businesses to get clear and consistent in their marketing with a strategy that increase impact. She is a certified StoryBrand Guide using a proven framework to clarify marketing messages. For over a decade, Sarah has showcased her expertise in many areas including as...

Amanda Melissa is a Latina, wife, mom, and marketing specialist. She specializes in helping women entrepreneurs leverage Instagram and Pinterest to build an online influence. When she isn't working she loves to read on her Kindle and watch makeup tutorials on YouTube. Join us in this episode as I host Amanda, a social media marketing specialist with a knack for Pinterest. She takes us on her...

Ever struggle to articulate what your business does in just a few seconds? Or maybe you find yourself frequently altering your message, leaving your audience confused? This episode of the Impactful Marketing Podcast promises to equip you with the tools to refine your marketing message and attract more clients. In this episode I take a deep dive into common problems with messaging, balancing person...

Ashleigh is a Business and Mindset Mentor and is certified in Neuro-linguistic programming, Reiki and Nutrition. She started her coaching business back in 2021 and is on a mission to help ambitious women with big hearts grow wildly success online businesses that feels spacious and sustainable through simple strategies and soulful selling. She is the host of her very own business and personal devel...

Sophie is a money mindset, life & business coach who blends Psychology with spirituality creating a unique coaching style that propels her clients forward. Sophie loves helping women thrive as authentically them and create wildly successful & sustainable businesses whilst never forgetting the fun! Learn how your mindset directly influences your financial well-being, emotions, and business...

Mackenzie is an expert in all things marketing psychology. Using her lived experience from her 4 years in business alongside her university knowledge, she combines psychology and intuition to help you sell out your offers through your content. In this episode of the Impactful Marketing Podcast, we explore the nuanced relationship between motivation and discipline with our insightful guest, Mackenz...

Samantha is a an entrepreneur of 10 years, mom to four, who runs 2 business online while only working 5 hours a day, 4 days a week. She’s retired her husband through her methods of slow productivity & a values first based business On this episode of the Impactful Marketing Podcast, Samantha, an experienced business and mindset coach, shares her transformative journey from the high-stress world...

In this episode of the Impactful Marketing Podcast, we dive into the art of articulating your business message for maximum impact. If you're constantly shifting your messaging or struggling to clearly communicate what you do this episode is for you. We'll discuss the importance of crafting a memorable elevator pitch and why it's crucial to let your message marinate with your audienc...

Stephanie has been coaching women mostly for over 15 years. She started Sweet Disaster in September 2020 in the middle of the pandemic with the intention it would be her health and fitness business. She knew now, more than ever, women needed to have a voice they could hear daily to encourage them and remind them of how incredible and essential they are. In 2023, Stephanie wrote and published her f...

In this episode of the Impactful Marketing Podcast, we sit down with Mikayla, a confidence coach who specializes in empowering shy and introverted women entrepreneurs. Mikayla opens up about her own journey, moving from the stifling world of network marketing to creating her own thriving coaching practice. She shares the hurdles she faced, such as the fear of judgment and lack of family support, a...

Is your marketing strategy stuck in the past? It's time to shake things up! In this episode, I  take you on a journey through the essential steps to keep your marketing strategy fresh and effective. By examining client behaviors and market trends, you'll learn why staying updated is crucial for your business's survival. You'll discover a hands-on exercise to evaluate your busin...

Unlock the secrets to business growth through effective bookkeeping with Courtney, the founder of Quadrant Bookkeeping, in our latest episode of the Impactful Marketing Podcast. Courtney's journey from being a teacher during the 2020 lockdown to becoming a virtual assistant and then a successful bookkeeper is nothing short of inspiring. She shares her firsthand experiences and the pivotal rol...

Ever feel like your self-worth and thoughts about money are blocking your success?  Alyssa Simpson, a mindset and manifestation coach, joins us to unravel the secrets of aligning your money mindset with your true desires for a richer life experience. As we talk about the commonly held belief that more money equals more happiness, we discover that the heart of financial prosperity lies in our defin...

Join us as Tiffany Leader, a burnout mindset coach, shares her personal experience from burnout to thriving in entrepreneurship. Together, we'll unravel the tangled web of mindset challenges such as imposter syndrome and self-doubt and lay out a map to celebrate our progress without succumbing to the dizzying heights of our expectations. In this episode, Tiffany and I exchange tips on setting...

Unlock the secrets of educational design with Nicole, an expert who's transforming classroom knowledge into digital mastery. As your marketing and mindset mentor, I, Michaela, am thrilled to bring you a conversation that will give you a different perspective and illuminate the path from traditional teaching to online offers and programs. Nicole's inspiring evolution from teacher to onlin...