Impact through Social Media

In this episode, we sit down with Tim Dhondt , founder of Goodshift , a new platform connecting purpose-driven talent with impactful career opportunities. Tim shares how his experience leading sales and social media strategy at Dripl—an eco-startup—laid the groundwork for launching his own mission-focused venture. We explore: * Why Goodshift aims to fix what’s broken in traditional job boards like...

In this episode of The Impact through Social Media Podcast, we sit down with Zach Weismann, founder of The Impactful, a global community of creatives and strategists helping purpose-driven organizations tell their stories. From being one of the first users on Facebook to now deleting his account, Zach reflects on the evolution of social media — both its power to connect and its darker sides. We di...

In this episode, we dive into the intersection of sustainability, social media, and personal branding with Kenneth , co-founder of Carbon-Alt-Delete , a carbon accounting software company helping consultants across Europe reduce business emissions. Kenneth shares his hesitation around being seen as an “influencer,” despite building a strong personal brand with over 15,000 LinkedIn followers. He ex...

In this episode, we dive into the complex world of B2B cybersecurity and explore how Lars from XFA.tech uses social media in this industry. We talk about the importance of building trust, the challenges of differentiating personal and company brands, and strategies for content creation. We also address the impact of AI on social media, the importance of a well-written narrative, and the balance be...

In this episode, I sit down with Sarah Parent, founder of Go Forest and co-founder of Go Ocean, to discuss how she uses social media to grow environmental impact projects. Sarah shares how LinkedIn drives B2B engagement, why authenticity is key in content creation, and how AI tools can support—but not replace—human storytelling. They explore the pros and cons of social media, the power of going vi...

In the second episode of The Impact Through Social Media Podcast, we talk with Tibbe Verschaffel, one of the co-founders of Planet B. Planet B is an FMCG company focused on developing healthy and sustainable products such as WONDR and KLAAAR. They just announced a merger with a similar impact company after a somewhat controversial social media campaign. In this episode, we discuss: * Who is Tibbe?...

Welcome to the very first episode of the Impact through Social Media Podcast! In this premiere, we sit down with Koen Vanpraet, CEO and co-founder of Auric, a B2B platform offering embedded financial services to non-financial institutions. Formerly known as Bonsai, Auric has evolved from a direct-to-consumer fintech app, where users’ transactions helped plant over 700,000 trees, into a white-label...