Impact Stories

In this episode of Impact Stories, host Lisa Genovese sits down with Kim Page to explore what leadership looks like in a fast-moving industry where technology, AI, and customer expectations are constantly evolving. Kim shares how trust, adaptability, and human-centered leadership have shaped her approach to marketing and team development through periods of rapid change. From balancing creativity w...

In this episode of Impact Stories , host Lisa Genovese sits down with Salvador Ayala , CEO of Atlas Pressure Control , to explore what leadership looks like when you move from a global enterprise into a smaller, fast-growing company where decisions immediately shape the business. After 30 years at SLB (formerly Schlumberger), Salvador made the leap to lead Atlas—bringing a leadership philosophy ro...

In this episode of Impact Stories , host Lisa Genovese sits down with Christie Hendricks , Director of Marketing & Culture at Abstract Construction , to explore why business development, marketing, and culture aren’t separate functions—they’re one integrated system that shapes brand trust and client experience. With a career built across BD, marketing, and culture, Christie shares how her defi...

In this episode of Impact Stories , host Lisa Genovese sits down with Kathryn Kozody , Director of Marketing & Communications at GDI Ainsworth , to explore how customer insight, team alignment, and modern leadership shape meaningful brand impact across both CPG and B2B industries. With experience spanning entrepreneurship, national brand management, and tech innovation, Kathryn shares how she...

In this episode of Impact Stories , host Lisa Genovese sits down with Brian Hall , President at GDM , to explore what it means to lead in a complex, data-heavy industry that’s going through both a rebirth and an adolescence at the same time. Drawing on 40+ years in energy information management, Brian shares how clarity of purpose, strategy-led decision making, and deeply lived values have guided...

In this episode of Impact Stories , host Lisa Genovese chats with Reid Stinson , Senior Marketing & Communications Manager at Neal Brothers Brands and Jonluca Neal , about what it takes to build not one, but two distinct brands in Canada’s competitive CPG landscape. From launching creative brand activations to staying ahead of grocery tech trends, Reid offers a behind-the-scenes look at how hi...

In this episode of Impact Stories , host Lisa Genovese sits down with Monica Turcotte , Director of Marketing at Ignite Technology , to explore how strategic leadership, clear processes, and a thoughtful approach to AI are helping her team stay grounded, while everything around them accelerates. With experience leading national marketing teams across retail and tech, Monica shares what it takes to...

In this episode of Impact Stories, host  Lisa Genovese  sits down with  Kevin Kwan , Director of Marketing and Business Development at  Desert Senita Community Health Centers , to unpack how entrepreneurial grit and people-first strategy can create powerful change—even in one of the most complex sectors: healthcare. Drawing from over 15 years as a business owner and coach, Kevin shares how his han...

In this episode of  Impact Stories , host  Lisa Genovese  sits down with  Kristina Plank , Marketing Manager at  Excel Homes , to explore her dynamic career in real estate and consumer marketing. From navigating the fast-paced real estate industry to spearheading transformative campaigns, Kristina’s journey highlights adaptability, creativity, and leadership. In this episode, we explore: 💡 Kristi...

In this episode of Impact Stories, host  Lisa Genovese  sits down with  Kelly Palmer , Communications Manager at  Enfinite , to uncover her inspiring journey through diverse industries and her role in advancing sustainability initiatives. From building her career across marketing, branding, and ESG to managing large-scale projects, Kelly’s story is a testament to resilience and creativity. In this...

In this episode of Impact Stories, host  Lisa Genovese  sits down with  Darren Contardo , CEO of  SP Nutraceuticals , whose career has spanned some of the most dynamic and challenging spaces in marketing. From transforming SlimFast during its turnaround to pioneering brand growth in the cannabis and nutraceutical industries, Darren’s journey is packed with bold moves and innovative strategies. In...

In this episode of Impact Stories, host  Lisa Genovese  interviews  Saira Hayat , a seasoned marketing professional with an impressive journey from Reckitt to her current role at  Haleon  (Sensodyne).  Saira  shares her insights into building a successful marketing career, emphasizing the value of aiming high, learning from fear, and fostering trust in professional relationships. In this episode,...

In this episode of Impact Stories, host Lisa Genovese interviews  Jennifer Muller , VP of Sales, Marketing, and Culture at  Reid’s Heritage Homes .  Jennifer  shares her journey from real estate finance to leading marketing and cultural initiatives in the home building industry, highlighting the importance of consistency between internal values and external messaging. In this episode, we explore:...

In this episode of Impact Stories, host Lisa Genovese sits down with  Joanna Thommee , Vice President of Marketing and Strategic Partnerships at  PEO Leadership . Joanna shares her diverse career path, from working with shopper marketing organizations to running her own consultancy, and now leading strategic events for top executives. In this episode, we explore: ▶ Joanna’s career transition from...

In this episode of Impact Stories, Lisa Genovese sits down with  Catrinel Popescu , Brand and Communications Manager at  TEC Canada , whose diverse career has spanned everything from art galleries to academia and digital marketing.🌟 In this episode, we dive into: ▶ How Catrinel’s background in history and political science led her into a flourishing marketing career. ▶ The pivotal role that worki...

In this episode of Impact Stories, host Lisa Genovese sits down with  Carla Bragagnolo , Director of Marketing at Chiwis, a rapidly growing CPG brand. Carla’s journey from content marketing at a tech startup to leading impactful strategies at Chiwis offers a wealth of insights into career transitions and building brand success. 🌟 In this episode, we explore: ▶ Carla’s diverse career spanning B2B...

In this episode of Impact Stories, Lisa Genovese sits down with  Amber Craig , a trailblazing marketing leader whose career has taken her from journalism to founding a successful marketing agency and serving as the chief merchandising officer for a national cannabis brand. 🌟 In this episode, we dive into: ▶ How Amber transitioned from journalism to marketing, and what inspired her leap into entre...

Dive into this episode of Impact Stories, where Lisa Genovese chats with  Alexia Palmeri , a Toronto based marketing specialist, about the power marketers hold and the responsibility to drive positive change. 🌟 In this conversation, we explore: ▶ The importance of authenticity in shaping consumer perceptions ▶ How marketers influence purchasing decisions and societal values ▶ The ethical duty of...

We’re thrilled to share the most recent interview of Impact Stories with the brilliant Cassy Price, hosted by Lisa Genovese 🚀 In this episode, we dive into: ▶Why biology class can shape your future ▶Mentorship and how it supports your career growth ▶Where inspiration can come from in this new landscape of marketing