Impact Makers

The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Look more closely, however, and something magical is happening. We sit down with Tiago Quaresma of The Fantastic World of the Portuguese Sardine, a brand that has turned canned fish i...

The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia! Tune in to discover why Asia is no longer a market to enter, but a platform to learn from. We cover the rise of China-maxxing – and what it reveals about Western disillusionment. How...

Follow Impact Makers for more episodes on product innovation, consumer behaviour, and the future of decision-making. In our first fully visualised episode, Impact Makers explores a future that is already taking shape. Two shifts are colliding. Millions are changing how they eat through GLP-1 medications that reduce cravings and reshape habits. At the same time, AI is learning to shop for us, selec...

If you want to understand just how quickly consumer needs are evolving, look no further than the beauty category. In this research-led episode of Impact Makers, Andrew and Caitlin draw on insights from 2,500 beauty-forward consumers across nine global markets to explore a powerful shift taking place beneath the noise of social media trends and viral product launches. Beauty is moving beyond surfac...

Once purely functional, the cleaning aisle is being completely reimagined. In Episode 15 of Impact Makers , Andrew Wardlaw and Caitlin McLean explore how a new generation of “dirt disruptors” are turning home care into something emotional, intentional, and even therapeutic - and how cleaning behemoth Unilever is adapting its marketing. From refillable systems and planet-friendly formulas to fragra...

We’re wrapping up the defining moments of 2025 and unboxing the early signals of a far more promising 2026. From GLP-1 disruption and the great UPF showdown to sensory maximalism, AI-powered shopping takeovers, and Gen Z’s evolving value equation, this episode considers where we are, and most importantly, where we go next. We’re joined by Charles Banks (TheFoodPeople) for an unmissable trend-fest,...

Can you guess the brand with your eyes shut? It’s a tough ask, but what if product sounds were designed as intentionally as their visuals? In this special sonic edition of Impact Makers, Andrew and Caitlin explore the hidden power of sound to elevate product experiences. Featuring insights from Dr. Natalie Hyacinth, who’s composed a piece of music to enhance our experience of chocolate, plus revel...

If alcohol wants to stay relevant, it must do more than taste good, it must bring people together. As global alcohol volumes decline, Andrew and Caitlin ask: what’s next? Featuring insights from Heineken, Westbound & Down Brewing, and Seedlip’s inventor Ben Branson, this episode explores how brands can reimagine alcohol’s role for a new generation. From premium beers and bar-quality cans to pionee...

Energy is no longer just sugar and caffeine, it’s smarter, cleaner, and designed for modern lifestyles. In this episode, Andrew and Caitlin explore the cultural and commercial forces behind the energy boom, from gaming and wellness to mood-focused and protein-powered drinks. Featuring insights from WGSN, AB Nutrition, and Släcka, discover how new brands are redefining what it means to feel energiz...

When ads get skipped and attention’s short, your product better deliver. In this milestone 10th episode, Andrew and Caitlin unpack why experience is everything, from multisensory moments to TikTok-worthy textures. With insights from Mondelez, the Ehrenberg-Bass Institute, and MMR, discover how smart brands are designing for emotional impact, trial, and shareability. If your product doesn’t create...

There’s plenty of GABA going on as the Impact Makers crew navigate ways ahead for the health and wellness market. We pour over exclusive new research into the people’s true health priorities, revealing just how important gut health really is. We dissect David Beckham’s latest health crusade. We talk modern soda with Coca-Cola, and about their brand new entrant Simply Pop! Plus, we have an extended...

Fragrance is no longer just about smelling good - it’s about identity, well-being, and storytelling. Join Andrew and Caitlin as they explore the future of scent, from AI-powered fragrance design to TikTok’s latest perfume obsessions. Discover how scent is shaping our emotions, memories, and even laundry routines. With the latest thinking from L'Oréal, OSMO, Mane and multi award-winning fragrance e...

‘The whole world is not yet ready for it!’ That’s how Nestle described the emergence of GLP-1 medications such as Ozempic. With these drugs set to disrupt the food and beverage choices of millions of consumers, we’ve assembled a panel of experts including Faris Zuraikat at Columbia University, Nicci Clark at RE:NOURISH and sensory and behavioral science specialists to work out what we need to get...

In this holiday special, Andrew Wardlaw and Caitlin McLean explore seasonal product innovation, TikTok trends, and sensory surprises. From festive highlights like M&S’s Mince Pie Liqueur to adventurous ice cream flavors in China, this episode uncovers how brands are captivating consumers. Featuring insights from Three Spirit’s Dash Lilly and MMR’s global team, discover how sensory science and crea...

In Episode Five, hosts Andrew Wardlaw and Caitlin McLean explore the Discovery Era, where consumers are craving new and novel experiences. Featuring industry insights from Nick Graham - fresh from his tenure at Mondelez and PepsiCo, as well as sensory expertise from Rachel Smith, Monika Bagle and Fiwany Wijaya, they delve into how brands can balance innovation with renovation to stay competitive....

In Episode Four, hosts Andrew Wardlaw and Caitlin McLean explore the world of extreme flavors in food, drink, and sensory experiences. From spicy snacks to sour candies, they uncover why bold tastes are driving consumer trends and creating social media buzz. Featuring insights from industry experts like Charles Banks of thefoodpeople and Dr. Mary Carunchia of PepsiCo, along with a tasting session...

In Episode Three of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the emerging world of mood-shifting products in food, beverage, and beauty. From Tesla's playful take on candy to functional mushroom coffee and alcohol-free mood-enhancing beers, discover how "soft wellness" is making waves in consumer-packaged entertainment. Joined by sensory experts and social media t...

In Episode Two of the Impact Makers Podcast, hosts Andrew Wardlaw and Caitlin McLean explore the experimental world of beverages. From the latest in no- and low-alcohol trends to the dynamic coffee culture, this episode is packed with insights on how the beverage category is pushing boundaries. Featuring expert guests from Kerry, WGSN, and Icenine Drinks, they delve into emerging trends like savor...

Join hosts Andrew Wardlaw and Caitlin McLean as they dive into the fascinating world of store brands in the first episode of the Impact Makers Podcast. Discover how economic factors and changing consumer perceptions are driving the popularity of private label products. With expert insights, product reviews, and engaging discussions, Andrew and Caitlin explore standout store brand products from Tra...