IMDaily - Innovate Marketing Daily

Edible Arrangements ® Launches New Brand Campaign 'There's an Edible for That,' A Candid Take on Life's Moments (Even the Awkward Ones). "'There's an edible® for that' isn't just about highlighting the versatility and range of our products. It's about ushering in a new era for Edible® as a brand that understands and enriches every nuance of our customers' lives," said Kevin Keith , Chief Marketing...

Soapy Joe's, Inc. Joe's Launches "Splash Dash" Interactive Augmented Reality Game Powered by ContinuumXR "As an annual sponsor of the Susan G. Komen Breast Cancer Foundation, it was a no brainer to launch this unique fundraising model to benefit their cause during Breast Cancer Awareness month," said Soapy Joes COO Megan Farrell Ragsdale, CLC . "We are excited to see players interact with the game...

Media Partners Corporation Secures Its Final $6 Million in Series A Financing and Announces Rebrand to Atana Inc . "At Atana, we seamlessly integrate behavioral theory, organizational psychology, and advanced data science to empower organizations to foster positive, lasting behavior change at scale," says John J Hansen , CEO of Atana. "This substantial funding amplifies our ability to help organiz...

Heartland Dental Supported Practices Give Back to Their Communities With Free Dentistry Day. Pat Bauer , Heartland Dental President and CEO, expressed pride in the dedicated efforts of the supported doctors and team members, emphasizing, "We are proud to see so many supported doctors and team members using their talents and skills to give back. Community involvement is one of our core values, and...

Nasuni Strengthens Leadership Team with New Chief Marketing Officer, Head of Worldwide Partners, and Vice President of Sales. The company appointed Asim Zaheer as Chief Marketing Officer, Matthew Grantham as Head of Worldwide Partners, and Curt Douglas as Vice President of Sales for its western region. "Legacy file systems simply aren't enough for the demands of today's enterprises, which require...

FutureVault Lands Clifton Schaller as Chief Growth Officer. "We could not be more pleased to introduce Clifton Schaller as our Chief Growth Officer, whose strategic vision and expertise in driving business expansion will be instrumental in our company's success," commented Daniel Kenny, Chief Executive Officer at FutureVault. "With a proven track record in developing innovative growth strategies a...

IMAS Announces Its Rebranding to ACCESS Forum . "A great way to end the year, broadening the focus of our organization to be ACCESS writ large! This includes—most notably—bringing in the PATIENT, the ultimate arbiter as to whether "access" was achieved," says Joseph L. Boswell president of ACCESS Forum. "The new name for the ACCESS Forum reflects the truly important purpose for this one-of-a-kind,...

Laudio Bolsters its Marketing and Sales Leadership with the Appointment of Emma S. as Chief Marketing Officer and Michael Vipond as Executive Vice President of Sales. “The backbreaking workload that many frontline healthcare leaders carry places undue strain on both employees and health systems as a whole. Laudio is playing an essential part in reshaping how they work, easing the burden on leaders...

Assisted Living Locators Brand President Angela Olea, RN CFE Named To Franchise Dictionary Magazine 's 50 Women of Wonder. "Angela's vision and relentless pursuit of excellence have significantly impacted the senior care industry, making a profound difference in the lives of countless seniors and their families," comments Tim Hadley , Evive Brands CEO. Alesia Visconti, CEO of Franchise Dictionary...

Julie Pine Joins Carson Group as Chief Legal Officer. "Julie's impressive legal background and her dedication to community align perfectly with the values and goals of Carson Group," said Teri Shepherd , President of Carson Group. "Her expertise will be instrumental as we navigate the complex legal and regulatory landscape in our industry. We are confident that Julie is the right fit for our firm,...

Alfred E Mann Foundation for Biomedical Engineering Rebrands as huMannity Medtec . Robert Greenberg MD, PhD, CEO and Chairman of huMannity Medtec, conveys his excitement. "We are thrilled to introduce huMannity Medtec, a name that encapsulates our unwavering commitment to pioneering novel medical technologies to help shape the future of healthcare. Our new brand signifies a reinvigorated dedicatio...

“At Zip, our talented and ever-growing team works hard to revolutionize the procurement space and provide a world-class customer experience,” said Rujul Zaparde , co-founder and CEO of Zip. “As an innovator, velocity is important to us to maintain our industry leadership. Our team members are able to move quickly, roll up their sleeves, and contribute above and beyond their job description. This a...

"RethinkFirst has achieved incredible growth in the past year. We now serve the eight largest school districts in the nation and 31 Fortune 100 companies, helping more than 14 million people globally live fulfilling lives through our behavioral health solutions," said RethinkFirst CEO Daniel Etra. "Lorelei is a proven marketing innovator with remarkable experience scaling high-growth companies. He...

"Fusebox Festival is still very much alive, well, and growing. We have big plans and dreams for the festival, but we felt like we were hitting the edges of what we could do in our old model," says Ron Berry Fusebox Executive + Co-Artistic Director. "It became clear to us that there was a real need and opportunity to share these extraordinary artists with our communities throughout the year. For th...

Marketing and AI Contact Center Veteran Peter Isaacson Joins Invoca 's Executive Team as CMO. "Peter has an exemplary track record of driving growth across both the marketing and contact center industries, so we're fortunate to welcome him to the Invoca team," said Gregg Johnson , CEO of Invoca. "Peter's passion for leading high-performing marketing teams will be essential to Invoca's success as w...

Select Registry Reveals a New Website and Creative Rebrand. "Select Registry exemplifies excellence in Craft Lodging with a portfolio of properties offering authentic accommodations that showcase local culture and artisanal craftsmanship," said Select Registry CEO Mark Reichle . "Our curated bed and breakfasts, boutique hotels, and inns provide unique experiences with locally sourced food and pers...

Revive announces new CMO SWAT Team. Marketing and communications experts from leading U.S. health systems, Marian Dezelan and Kristen H. Wevers , join forces with Revive to help advise healthcare leaders on the most pressing issues today. "Having the most experienced, innovative health system CMOs helping our clients with their thorniest issues and biggest opportunities is a great example of how R...

"We are thrilled to celebrate BTIS's 25th anniversary and commemorate the journey we have undertaken with our valued clients. It is with immense pride that we look back on the countless businesses we have protected and the agency partner relationships we have built over the years." said Paul Hohlbein , Co-President of BTIS. BTIS, a subsidiary of Amynta Group . Amynta Group is a premier insurance s...

"With her breadth of experience in branding, innovation and building trusted retailer partnerships, we are thrilled to have Jodi lead our global business growth plans," said Mike Prager, CEO of De'Longhi Group North America, Inc. "I see incredible opportunity for the nutribullet and magic bullet brands and their unique purpose to make healthy living easier for everyone," said Allen. "I am excited...

Franchise on the Grow- Temporary Wall Systems Franchising Is Opening New Locations in Kansas and Missouri. "I've talked to several contractors in this area, and they are adamant about the need for these walls," Cody Herbster said. "We want to build long-lasting relationships with members of the contracting community. Having a product that saves time and headaches will go a long way toward building...

EPIQ Capital Group Unveils Rebrand That Reinforces Their Commitment to Delivering an Experience Beyond Wealth. "EPIQ has set a new standard of excellence in the industry, shifting the paradigm on what it means to be a trusted fiduciary and advocate for our clients," says Chad Boeding , CEO of EPIQ Capital Group and former Partner and Co-Founder of ICONIQ Capital . "This rebrand underscores our com...

25 Years in Business is Marked by a Major Rebranding and Updated Visual Identity for Musicnotes . "The new look and feel represents our commitment to being ever-evolving and forward-looking, never losing sight of the authenticity-first mindset that helped get us here," says Musicnotes co-founder Kathleen Marsh . "Now more than ever, it's still all about second-to-none sheet music crafted by and fo...

“Partnerships can allow companies to make bigger leaps to unlock new value pools," said Noubar Afeyan , Ph. D., Founder and CEO, Flagship Pioneering. "I look forward to working with Amanda in her new role to identify and harness these opportunities for our ecosystem.” "Given the broad potential of our bioplatform companies, and the interest we see from the biopharma industry to partner with Flagsh...

DISQO & Do the WeRQ ’s annual report examines customer experience (CX) with LGBTQ+ brand marketing. "While consumer backlash is a real risk, our new insights suggest that today's culture wars are interwoven with purchase decisions in ways we can't ignore," said Kate Wolff 🏳️‍🌈 🐺 , Do the WeRQ Co-Chair; CEO & Founder Lupine Creative . "Brands don't need to operate as political entities, b...

Avalon Advanced Materials Inc. appoints two new board directors, Alec Kodatsky and Benny Loix , to help accelerate its critical minerals strategy "Mr. Kodatsky and Mr. Loix represent significant additions to Avalon's Board of Directors, deepening our expertise and capabilities with respect to executing on the Company's aggressive growth agenda," said Alan Ferry , Lead Director, Avalon. "We look fo...