IMDaily - Innovate Marketing Daily

Vonage CMO Joy Corso Wins 2023 Aragon Research Women in Technology Award for Marketing "Joy is a deserving winner of the 2023 Aragon Research Women in Technology Award for outstanding leadership and success not only in the marketing sphere but in the world of technology as well," said Jim Lundy , CEO and Founder of Aragon Research. "Joy is an impactful leader thanks in part to her passion and visi...

Happy Holidays! Today we visit 3 stories from brands and organizations that are helping to fight hunger and food insecurity during the holidays. Stories are from Smithfield Foods along with Kroger , USANA Kids Eat ( USANA Health Sciences ), and Milo's Tea Company, Inc. Partners from these stories include: Virginia Peninsula Foodbank , Foodbank of Southeastern Virginia and the Eastern Shore LINKS S...

Unisys Wins Coveted " The Drum Awards " in the B2B Rebrand or Relaunch Category. The brand transformation at the end of 2022 was spearheaded by Chief Marketing Officer Teresa Poggenpohl . "Unisys has an enduring reputation for consistently delivering results, and our new brand positioning, 'Experience Breakthroughs,' is an invitation to our clients and our people to unlock the potential that they...

KnowBe4 Named the Number One Leader in the G2 Grid Winter 2024 Report in Two Categories "At KnowBe4, we are committed to providing our customers with a useful platform and an exceptional customer experience," said Stu Sjouwerman, SACP , CEO, KnowBe4. "Our security awareness training platform and PhishER empower our customers to make smarter security decisions which contribute to a stronger securit...

Major Fitness Announces a Transformative Rebrand Inspired by the U.S. Air Force's Virtues Founder Jay Gong notes, "The shift towards home gyms, accelerated by recent global changes, has reshaped fitness routines. Major Fitness is dedicated to meeting these evolving needs by providing safe, space-efficient, all-in-one fitness equipment. We hope that by refreshing our image and values, our communiti...

Willow Innovations, Inc. Elevates Sarah O'Leary to Chief Executive Officer. "Sarah has played a pivotal role in Willow's success since she joined the company in 2019. Her vision has strengthened our position as a leading femtech company in the breastfeeding category and accelerated our ability to reach moms with the products and support they need to be successful in their feeding journey," shared...

Centria Autism Welcomes Scott Bendler as Chief Operating Officer. "With his robust background in healthcare operations, Scott brings exactly the skillset and eye for efficiency Centria is looking for to bolster our commitment to organizational and clinical excellence," said David H. , Chief Executive Officer at Centria. "His experience and insights will translate into impactful support of our miss...

Fortis Celebrates Transformational Year in 2023 with Massive Growth in Embedded Payments. "We saw Fortis rise to new heights this year, and it would not have been possible without the team's relentless dedication to strengthening our platform. Looking ahead to 2024, we are excited for continued momentum and eager to see the success of software providers and their clients," says Greg Cohen , Fortis...

Wonder Integrated Group Unveils Striking Rebrand and Celebrates Milestone Certifications. President and Co-founder Andrea Urioste expressed enthusiasm about the rebrand and certifications, stating, "Our redesigned website is a testament to our commitment to adapt to the changing needs of our clients & the industry as a whole. We are incredibly proud to achieve certification as a women-owned bu...

Savvas Learning Company Receives 2023 Chicago Top Workplaces Award List That Is Published By The Chicago Tribune . "At Savvas, we place a high priority on cultivating an inclusive, caring people-first culture in which all of our employees feel inspired, engaged, and valued," said Bethlam Forsa , CEO of Savvas Learning Company. "To be named a Chicago Top Workplace again is especially gratifying as...

Walk-On's Sports Bistreaux Appoints Laurie Curtis As Chief Marketing Officer. "As Walk-On's continues to grow, Laurie's rich background and expertise make her the perfect addition to our brand and executive leadership team," said Christopher Dawson , CEO of Walk-On's. "With Laurie at the helm of our marketing efforts, we are confident she will elevate our brand and help redefine the sports dining...

Peraton Appoints Ken Sharp as Executive Vice President and Chief Financial Officer. Speaking about Sharp's appointment, Stu Shea , CEO and President at Peraton said, "Ken is a well-respected and accomplished leader in our industry. He brings an innovative and forward-leaning mindset that will help support Peraton's aggressive growth and financial goals. My team and I look forward to working with K...

Indiana Center for Recovery Completes Acquisition of Former St. Vincent Hospital. "We are excited about this expansion," said Cheyenne Riker , General Counsel of Indiana Center For Recovery. "The acquisition of the former St. Vincent Hospital not only strengthens our footprint but also enhances our ability to offer comprehensive, integrated care. This facility will provide much-needed mental healt...

Ellucian Recognized for its Commitment to DEI and Customer Success in the 2023 TSIA Star Awards. "Being named a finalist in these categories reflects our unwavering dedication to supporting the success of our employees and customers alike," said Laura Ipsen , President and CEO, Ellucian. "At Ellucian, we believe championing diversity benefits both our team and the institutions we serve. We pride o...

Pure Storage Appoints Lynn Lucas as Chief Marketing Officer. "Drawing from her years of experience helping shape successful companies, Lynn's marketing prowess will only further our highly differentiated leadership position and the value we provide to our customers," said Matt Burr , Chief Operating Officer, Pure Storage. LINKS - https://www.purestorage.com/ IMDaily is brought to you by https://My...

TrialSpark Rebrands as Formation Bio , Continuing Its Commitment to Advancing Drug Development Innovation. Benjamine Liu , Formation Bio's co-founder and CEO shared more about the change, "Our decision to rebrand as Formation Bio is a significant milestone in our journey to redefine the way new treatments are developed and delivered to patients. Over the past few years, we have operated as a clini...

Holiday Marketing Is Underway As Ace Hardware Brings Back Fan-Favorite Holi-DIY Instrumental Tribute to Customers This Holiday Season. "It's the perfect time of year to celebrate our best brands in an unexpected and cheerful way with this rendition of Carol of the Bells," said Kim Lefko , Chief Marketing Officer at Ace Hardware. "It's a great reminder that your local Ace offers a wide selection of...

NutJobs Inc. Welcomes Jeff Anderson as New CEO. "We are excited to welcome Jeff Anderson to Nutjobs as our new CEO. His broad experience and tactical leadership will be instrumental in executing against our vision to provide innovative, sustainable solutions to our customers," said Paul Kephart , Co-Founder, Chief Technology Officer and Chairperson of the Nutjobs Board. LINKS - NutJobs Inc. Websit...

Merrell Appoints Pallav Tamaskar as New Chief Marketing Officer. "Pallav is an innovative leader and talent builder, with a strong track record of growing global brands and pioneering digital marketing strategies to accelerate consumer demand creation," shared Janice Tennant , Global Brand President of Merrell. "With his experience leading brands through transformation, Pallav will be instrumental...

MozCon 2024 Unveils Stellar Speaker Lineup to Dive Into the Future of Digital Marketing. "MozCon's energy and sense of community can be hard to capture with words. It's unparalleled. Our team continuously strives to elevate the experience and provide real value for our audience," said Joelle Irvine , Director of Brand Marketing at Moz . This year's audience will hear from an incredible speaker ros...

Re-Bath, LLC Announces 5 Signed Agreements with Existing Franchisees, Validating Franchise Opportunity. "We've set forth aggressive franchise development goals, and when existing franchisees choose to expand their commitment, it truly validates our business model as we continue to welcome new owners to the system as well," said Brad Hillier , CEO of Re-Bath. "This validation from within our own fr...

The Conference Board Appoints Wendi Taylor Nations as CMO. "Wendi's track record of proven success makes her uniquely suited to be our marketing leader," said Steve Odland , President and CEO of The Conference Board. "It is a privilege to join The Conference Board. At a time of vast change and uncertainty, the business community needs our trusted insights more than ever. I look forward to working...

Guidehouse CMO Joy Jarrett Honored by PR Daily's Prestigious Top Woman in Marketing 2023. "Congratulations to Joy Jarrett for her well-deserved recognition in this year's program," said Brendan Gannon , Senior Marketing Manager for Ragan Communications and PR Daily 's Awards programs. "Your dedication, innovation and pursuit of excellence have not only led to success for your organization but have...

The Toy Insider LLC ™ Experts Share Savvy Tips to Shop Smart & Save Big on Hot Toys "If there's one word on toy shoppers' minds this holiday season, it's 'affordability'—but good news: retailers of all shapes and sizes stocked their shelves with lots of options sure to impress any kid on your list, without breaking the bank." says Ali Mierzejewski , Editor-in-Chief at The Toy Insider. "Our tea...

Sitecore names Kathie Johnson as Chief Marketing Officer. "Kathie's track record as a marketing leader speaks for itself," said Steve - Stathis Tzikakis , CEO of Sitecore. "Her formidable background securing brand expansion and delivering incredible digital experiences will massively contribute to Sitecore's efforts to disrupt, accelerate and innovate digital experience delivery. Sitecore's compel...