IMCA - Insurance Marketing and Communications Association

IMCA peer2peer

Business EN ↓ 70 episodes

Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how...

Author

IMCA - Insurance Marketing and Communications Association

Category

Business

Podcast website

www.imcanet.com

Latest episode

Jun 30, 2026

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Episodes

The Evolution of Insurance Trade Media w/ Julie Tinney 01.04.2025

Julie Tinney, Chief Marketing Officer at Wells Media Group , joins Jim Flynn and Leslie Castillo to talk about the evolution of print and digital insurance trade media. Interested in learning how you can leverage those channels in 2025? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Doing More With Less in Insurance Marketing w/ Mindi Zissman 18.03.2025

Mindi Zissman, Founder of Zissman Media , joins Jim Flynn and Leslie Castillo to talk about developing engaging insurance marketing content with a smaller budget. Interested in learning how you can make every marketing dollar spent count? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

How to Create High-Performing B2B Email Campaigns w/ Jay Schwedelson 04.03.2025

Jay Schwedelson, Founder of SubjectLine.com & President and CEO of Outcome Media & Founder of GURU Media Hub, joins Jim Flynn and Leslie Castillo to talk about effective email marketing in 2025. Interested in learning how to leverage email to reach an insurance audience? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.

Building a Resonant Customer Experience w/ Leslie Castillo 20.02.2025

Leslie Castillo, Senior Vice President of Marketing and Customer Experience at The American Equity Underwriters , joins Jim Flynn and Natasha Suber to talk about creating an exceptional customer experience. Interested in learning how minor tweaks and improvements can add up to a transformative CX? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE .

How to Crack The AI Code in Marketing w/ Satvinder Kaur 04.02.2025

Satvinder Kaur, CEO and Founder of Your Story Consultants, joins Jim Flynn and Natasha Suber to talk about AI, ethics, and maximizing the technology's use in marketing. Interested in learning how to effectively use AI in your efforts? Listen to this episode of the IMCA peer2peer podcast.

Transforming the Insurance Customer Journey w/ Raphael Zindi 21.01.2025

Raphael Zindi, Chief Commercial Officer at Slipcase , joins Jim Flynn and Natasha Suber to talk about exploring various aspects of the customer journey and how they can be improved. Interested in learning how to best serve your insurance prospects? Listen to this episode of the IMCA peer2peer podcast.

Mastering Brand Distinction and Brand Culture w/ Chris DeLauder and Brianne Seiler 07.01.2025

Chris DeLauder, EVP and Brianne Seiler, AVP, Marketing and Branding at Berkley Environmental , joined Jim Flynn and Natasha Suber to talk about brand distinction and brand culture. Interested in learning how to build a brand that drives success in and out of the building? Listen to this episode of the IMCA peer2peer podcast.

AI & Content Marketing Strategy w/ Jeff Buck 10.12.2024

Jeff Buck, Director of Production and Marketing Content at the Risk & Insurance Education Alliance , joins Jim Flynn and Natasha Suber to talk about content marketing strategy and how to leverage AI tools effectively. Interested in learning how to use AI tools to boost your content marketing game? Listen to this episode of the IMCA peer2peer podcast.

Filling The Insurance Industry Talent Gap w/ Dr. Gregory Brown and Dr. Michael Burkhardt 26.11.2024

Dr. Gregory Brown, Assistant Professor of Insurance and Risk Management at The University of Olivet, and Dr. Michael Burkhardt, Assistant Professor of Insurance Risk Management at Northwood University, joined Jim Flynn and Natasha Suber to talk about available programs that attract younger talent into the insurance industry. Interested in learning more about the insurance education programs availa...

How Storytelling Makes an Impact In and Out of Your Organization w/ Gian Power 12.11.2024

Gian Power, of TLC Lions, joins Jim Flynn and Natasha Suber to talk about the incredible power of storytelling in shaping both internal and external brand perception. Interested in learning how storytelling can enrich your organization's culture and draw more clients in? Listen to this episode of the IMCA peer2peer podcast.

Data-Driven Marketing Strategies That Speak to CEOs w/ Lacretia Marsh 29.10.2024

Lacretia Marsh, senior principal at Gartner, joined Jim Flynn and Natasha Suber to talk about the critical aspects of aligning marketing efforts with overall business goals, emphasizing the importance of prioritization, real-time data analysis, and effective storytelling. Interested in learning how to optimize resources, leverage AI and emerging technologies, and communicate value to key stakehold...

Insurance PR: Pitching Stories w/ Patti Harman 27.08.2024

Patti Harman, Editor-in-Chief of Digital Insurance , joins Jim Flynn and Natasha Suber to talk about what makes a compelling pitch and how to tell your story effectively. Interested in learning how to pitch and develop compelling thought leadership content for your business? Listen to this episode of the IMCA peer2peer podcast.

Podcasting for Internal Comms w/ Gina Butchin and Kristin Beers 23.07.2024

Gina Butchin and Kristin Beers, of Nautilus Insurance , join Jim Flynn and Natasha Suber to talk about podcasting as an internal comms strategy. Interested in learning how to enrich the lives and careers of your team with a "snackable" podcast? Listen to this episode of the IMCA peer2peer podcast.

Demystifying Communications w/ Kristy Sands 09.07.2024

Kristy Sands, Vice President of Communications at Gallagher Bassett , joins Jim Flynn and Natasha Suber to talk about clear and effective communication in business. Interested in learning how to step up your organizational comms game? Listen to this episode of the IMCA peer2peer podcast.

Connecting With Your Target Audience w/ Amber Anthony 25.06.2024

Amber Anthony, SVP, Head of Marketing, Sales, and Distribution for U.S. Assure , joins Jim Flynn and Natasha Suber to talk about connecting with your target audience through content. Interested in learning what works and what doesn't in 2024 in the world of content marketing? Listen to this episode of the IMCA peer2peer podcast.

Getting The Most Out Of Good Employees w/ Ty Petway and Amber Anthony 11.06.2024

Ty Petway and Amber Anthony of U.S. Assure joined Jim Flynn and Natasha Suber to talk about culture, employee engagement, and how to get the most out of your people. Interested in a deep dive on your organization's most important asset? Listen to this episode of the IMCA peer2peer podcast.

The Importance of Website ADA Compliance w/ Stephanie Mazza and Kyle Brice 28.05.2024

Stephanie Mazza, Senior Art Director, and Kyle Brice, VP of Strategy, for Estipona Group , joined Jim Flynn and Natasha Suber to talk about accessibility in marketing. Ready for a deep dive into ADA compliance? Listen to this episode of the IMCA peer2peer podcast.

Leveraging AI and Measuring Its Impact w/ Beth Z 16.05.2024

Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

Holding Companies Accountable to Their Values w/ Omari Aarons-Martin 30.04.2024

Omari Aarons-Martin, Executive Director & COO at the National African American Insurance Association, joined Jim Flynn and Natasha Suber to talk about diversity, equity, and inclusion in insurance marketing. Interested in learning how marketing can keep companies accountable to their values? Listen to this episode of the IMCA peer2peer podcast.

Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas 16.04.2024

Dr. Tadas Jucikas, founder and CEO at Genus.ai joined Jim Flynn and Natasha Suber to talk about the incredible potential of artificial intelligence in creative output. Interested in learning about this cutting edge technology and the role it can play in your marketing strategy? Listen to this episode of the IMCA peer2peer podcast.

Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White 02.04.2024

Alistair Simmonds and Martin White from Blackwood86 join Jim Flynn and Natasha Suber to talk about differentiating your insurance brand in an increasingly crowded marketplace. Interested in learning how a customer-centric approach will help you stand out? Listen to this episode of the IMCA peer2peer podcast.

Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh 19.03.2024

Mel Marsh, Senior Director of Marketing at Guided Solutions , a Baldwin Risk Partners company, joins Jim Flynn and Natasha Suber to talk about driving efficiency in marketing and showing the impact of marketing on revenue to leadership. Interested in learning more about marketing excellence? Listen to this episode of the IMCA peer2peer podcast.

Empowering and Recognizing Women in Insurance w/ Megan Bell 05.03.2024

Megan Bell, SVP of Marketing at Falvey Insurance Group , joins Jim Flynn and Natasha Suber to discuss women in insurance - their challenges, their contributions, and their continued ascension in the industry. Interested in learning more about women in insurance? Listen to this episode of the IMCA peer2peer podcast.

Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart 06.02.2024

Mitch Dunford, CMO, and Beth Benhart, Senior Director for Instructional Design, for the National Alliance for Insurance Education joins Jim Flynn and Natasha Suber to discuss their Intro to Insurance for Marketers course. Interested in a deep dive into insurance marketing? Listen to this episode of the IMCA peer2peer podcast.

Elevating Your Content Strategy w/ Jeff Fenigstein 23.01.2024

Jeff Fenigstein, VP of Marketing at Woodruff Sawyer , joins Jim Flynn and Natasha Suber to discuss the intricacies and impact of content strategy in insurance marketing. Create better, more compelling content this year Listen to this episode of IMCA peer2peer.

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