Sam Ashdown & Phil Jones

Ignite Your Estate Agency

Business EN ↓ 241 episodes

Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam an...

Author

Sam Ashdown & Phil Jones

Category

Business

Podcast website

www.fire-wave.co.uk

Latest episode

Oct 30, 2025

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Episodes

BONUS: Agency Affairs - What's Happened This Week 06.01.2022

We're back with another bonus episode of Agency Affairs, where we take the news headlines from the UK Estate Agency industry and discuss our thoughts. On this episode we talk about the infamous PeeBee, the anonymous commenter... We'll also go through Estate Agent Today's article about the new Omicron COVID variant, and their predictions on how this will affect the housing market in...

036 Kevin Hines: Your Brain Health and Your Business 31.12.2021

On this week's episode of the Ignite Your Estate Agency Podcast we've got a very special state-side guest. Kevin Hines - a best selling author, global public speaker, and award winning documentary filmmaker. But that's not Kevin's full story... In the Year 2000, Kevin attempted to take his life by jumping off the Golden Gate Bridge. Many factors contributed to his miraculous su...

035 Five Podcasts Every Estate Agency Owner Needs to Listen to 24.12.2021

Merry Christmas! On this week's episode of the Ignite Your Estate Agency podcast we're talking... all things podcasts? In this episode you'll discover FIVE podcasts you need to listen to as an estate agency owner. Other than ours of course... We'll share our thoughts on podcast from people like Gary Vee, and exactly what you as a business owner will gain from making sure you su...

034 Five Lead Generation Mistakes We See Estate Agents Make 17.12.2021

On this week's episode of the Ignite Your Estate Agency podcast we've got a SUPER-SPECIAL guest. It's our in-house lead generation EXPERT Isaac! And on this episode you'll discover five lead generation mistakes agents in the UK make all the time, from leaflets to social media strategies and everything in between. How many of the mistakes we discuss are you making? If you want t...

033 The AshdownJones Interview Process: How to Find Your Perfect Hire 10.12.2021

On this week's episode we're talking recruitment. A massive part of running a successful business is making sure you have the right people in the right roles. And right now, at AshdownJones and Firewave we're on a recruitment drive for loads of different experts to join our team in the different areas. In this episode we'll share the exact process we use for our interviews, the...

032 Our World-Class Follow Up - Five Steps to Success 03.12.2021

On this week's episode of the Ignite Your Estate Agency podcast Phil's back and together with Sam we're discussing how to ensure you follow-up every single lead and potential vendor in world-class way. We've got 5 super important steps to success, and today you'll discover exactly what they are, and why they're completely critical to winning as many instructions as po...

031 How and Why to Plan Your Yearly Marketing Activities 26.11.2021

In this week's episode of the Ignite Your Estate Agency podcast Sam's solo, Phil's on holiday, and we're talking marketing planning! You'll discover the exact process we use in AshdownJones, our own estate agency, to plan out our yearly marketing activities and exactly how you can do it to in order to guarantee grow your agency exponentially in 2022. Plus, you'll hear...

029 What is a Mastermind? And Why Are They So Important to Business Growth 12.11.2021

Welcome back to the Ignite Your Estate Agency Podcast . On this week's episode we're talking business growth and personal development in a Mastermind setting. Here at Firewave we run quarterly Masterminds for our members, where everyone gets together, bring their burning questions and get the answers to their biggest challenges from everyone in the room. But why? Well firstly, because Ma...

030 Overrated or Underrated: Estate Agency Vol. 2 12.11.2021

On this week's episode of the Ignite Your Estate Agency Podcast we've brought back a fan favourite. Overrated or Underrated? Where we go through topics from marketing, to tv shows and decide whether they live up to their name or not. This week we'll discuss stuff like Email Marketing, Branding, Industry Awards, Television Christmas Adverts and ever Squid Game... Hope you enjoy! Clai...

028 Brian Kurtz: Direct Marketing for Estate Agents 05.11.2021

On this week's episode of the Ignite Your Estate Agency we have the LEGENDARY direct marketer, Brian Kurtz ! Brian has been a serial direct marketer for over 35 years, and spent 34 of those years building Boardroom Inc. a direct marketing powerhouse and one of the most successful and respected direct marketing companies ever. He had been responsible for overseeing the mailing of over ONE BILL...

027 Five Books Every Estate Agency Owner Needs to Read 29.10.2021

On this week's episode of the Ignite Your Estate Agency podcast we discuss 5 books you NEED to read if you're a businesses owner. Personal development is a key part of performance and innovation, here at AshdownJones we're constantly searching for the newest, biggest and best marketing strategies to grow our agency and help us tackle challenges, whether that comes from getting new v...

BONUS: Agency Affairs - What's Happened This Week 25.10.2021

Welcome to another BONUS episode of Agency Affairs, our live weekly chat show about on going news topics in the UK estate agency industry. This week we discuss an innovative marketing strategy to take away "for sale" and "to let" board messages and replace them with other phrases, a "Google Reviews Game Changer" by allAgents, new property listings being down EVERY mon...

026 Christmas Marketing Campaigns to Grow Your Estate Agency 22.10.2021

It's almost that time of year again! It might be a few month's away, but for your Christmas marketing campaigns to be successful you NEED to be planning them NOW! In this week's episode we'll discuss the campaigns we have planned at AJ, the what, the where and the why. From bespoke Christmas sale boards, to massively engaging social campaigns, we'll cover exactly what we d...

025 Building a Dream Team - Happiness, Motivation, Meetings, and Energy 15.10.2021

In this week's episode of the Ignite Your Estate Agency Podcast we're discussing a topic that's at the heart of everything we do at AshdownJones - Team Meetings and Team Happiness. An energetic, happy team is the key to business success, and at AshdownJones we believe that the team we have are the most integral part of operating our business and are super important to the growth of...

BONUS: Agency Affairs - What's Happened This Week 13.10.2021

Welcome to another BONUS episode of Agency Affairs, the chat show where we discuss the latest headlines in the UK estate agency industry. In this week's episode we discuss whether best and final offers are a bad thing, and if they do a disservice to sellers, whether or not properties should ever be taken to auction, if Jason Oppenheim is right when he says "the UK estate agency industry...

024 How to Make World Class Decisions 08.10.2021

On this week's episode Sam's on holiday in Svalbard, so I'm (Phil) solo, and will take you through the world-class decision making process I use every day to make big business decisions at AshdownJones. In this episode I'll discuss the WRAP process, and how you can effectively use it in your estate agency to hire, fire, grow your business, and just about anything else that requ...

023 Darin Adams: Energy, Lead Generation and Targeting Your Ideal Client 01.10.2021

On this week's episode we talk all things lead generation with Darin Adams, the Utah based TV personality, speaker, author and 'passionater'! An award-winning broadcaster Darin Adams believes the "secret of TV is the secret of life". It’s always better with passion. He’s done just about everything when it comes to TV. And worked as a lifestyle host, a sports anchor, a weat...

BONUS: Agency Affairs - What's Happened This Week 29.09.2021

Welcome to the first EVER episode of Agency Affairs, the bonus section of the Ignite Your Estate Agency Podcast . In these bonus episodes we'll discuss weekly estate agency news from around the UK. This week we discuss the housing stock crisis, buyer demand, whether estate agents should still wear suits and Michael Gove's promotion to housing secretary.  Hope you enjoy, make sure you joi...

022 John Beede: Adventure, Self Development, and How to Overcome Your Biggest Challenges 24.09.2021

On this week's episode of the Ignite Your Estate Agency podcast we're super excited to welcome John Beede, adventurer, speaker and author. We'll discuss everything from the mindset you need to overcome your biggest challenges, to what it was like standing on top of Mount Everest, his other adventures and how you can focus your mind on success. John has climbed to the top of the tall...

021 Toby Salgado: Radio Advertising, Lead Generation and Building Your Business 17.09.2021

In today's episode we welcome Toby Salgado from Super Agents Live . An expert in lead generation for estate agents from the USA who specialises in radio advertising for real estate. Toby is a serial entrepreneur, investor, podcaster and adventurer. His own podcast has dominated the charts and has featured HUGE names like Grant Cardone and Brian Kurtz.  With Toby we'll discuss the gender...

BONUS: Agency Affairs - What's Happened This Week 15.09.2021

Welcome to the first EVER episode of Agency Affairs, the bonus section of the Ignite Your Estate Agency Podcast . In these bonus episodes we'll discuss weekly estate agency news from around the UK. This week we go through the sales market, what's happening now, and what's forecast for the future. Maternity leave, staff pay and the agent who won £185,000 in compensation when her empl...

020 Bespoke Brochures: How to Win More Instructions for Your Estate Agency with Bespoke Property Marketing 10.09.2021

In today's episode we discuss the importance of bespoke property marketing for your high-value, unique homes.  Bespoke brochures are one of our biggest instruction winners at AshdownJones, for three main reasons: They are tangible proof of our promises to our clients, which builds trust. Vendors are always SUPER-EXCITED to see their home in a bespoke brochure, it makes instructing us aspirati...

019 Sales Letters: The Difference Between On the Market and Not on the Market Direct Mail 03.09.2021

In this week's episode of the Ignite Your Estate Agency Podcast we discuss the difference between On the Market and Not on the Market Direct Mail Sales Letters. At our own agency, AshdownJones, Direct Mail is at the centre of what we do. It's our most valuable instruction winning marketing tool and just one of our Not on the Market letters has been responsible for over £700,000 in potent...

018 Overrated or Underrated: The Estate Agency Edition 27.08.2021

On this week's episode we have something a little different!  Overrated or Underrated? A trend taking social media by storm. In this episode we'll discuss various things relating to estate agency and decide whether we think they're over or underrated... And we won't always agree. From Rightmove to Bespoke Brochures there's plenty to talk about. And this week we're joi...

017 TikTok: Why an Independent Estate Agent Should Use it 20.08.2021

In this episode we discuss the social media platform that has taken the world by storm, and why you should think about getting your estate agency on it! TikTok has grown rapidly, and currently sits at over 1 Billion active users every month... Not only is the platform growing exponentially, it provides a fun and engaging place to show off content! Listen now to hear our thoughts on why any indepen...

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