Ignite with Jess Soto-Ramirez

In this podcast episode, I’m chatting with Bron Watson from The Social Coach & The Serenity Project, who shares her journey through entrepreneurship, career shifts, motherhood, and multiple cancer diagnoses. We get into:  Why we need to rethink "care" and self-care:** Bron’s experience of caring for others and the cost of not prioritising her own well-being. The quiet whisper that te...

How many times have you sparked an idea with motivation, started with excitement and ended in overwhelm? Too many to count. It's a debilitating cycle that female entrepreneurs face all year round. Here we are in June and the frustration and overwhelm is real. In this episode you learn: why you keep starting and stopping your business ideas the patterns you keep repeating that are keeping you s...

I’m getting real about the exhausting overthinking in business and how it quietly keeps so many women stuck, overwhelmed, procrastinating, and second-guessing themselves. From posting on social media to launching offers, making decisions, or simply putting yourself out there… overthinking can spiral fast! In this episode, I unpack what’s really happening beneath the surface, why your mind keeps lo...

In this deeply moving episode, I sit down with the incredible Syrian female founder, caterer, and storyteller, Racha Abou Alshamat, to unpack the real story behind building a small business from the ground up while navigating migration, motherhood, identity, and resilience. From growing up surrounded by family, food, and culture in Syria and Saudi Arabia, to starting over in Australia with two you...

At the start of the Lunar New Year 2026, there was so much hype… “big energy,” “year of the horse,” this promise that everything would just fall into place . But let’s be real, it doesn’t work like that! In this episode, I’m calling out the trap of relying on external timelines, astrology, or “perfect timing” to change your life or business. Because no new year is going to shift things if you don’...

Life has been full on! Family, birthdays, work, camping adventures, school holidays… and instead of waiting for perfect, I hit record anyway. Because this is your reminder: your business should fit your life, not the other way around. In this episode, I’m calling out two underrated game changers: * Celebrating your wins (yes, even the small ones)* Acknowledging your steps (because they matter more...

This episode came straight off the back of a client session... and it hit. We’re talking about the high achiever mindset and the pressure we put on ourselves to be great at everything before we even begin. And babe… that belief? It’s keeping you stuck. I’m calling out the pattern: “If I’m not good at it, I won’t do it.” Yeah… that one. In this episode, I break down: What being a high achiever actu...

We talk a lot about “getting out of your comfort zone”… but no one really talks about what it actually feels like when you do. In this episode, I’m taking you behind the scenes of a real stretch moment in my life... speaking on stage at a gala event for I'm Every Woman... and sharing the raw, unfiltered truth. The nerves, the self-doubt, the body tension, the tears in the car park… all of it....

In this episode, I’m diving deep into self-belief in business! Not the surface level “just believe in yourself” talk, but the subconscious patterns that either fuel your growth or keep you stuck. Self belief is the difference between dreaming and doing. Even Bad Bunny reminded us of the importance of believing in yourself and to never stop at his Half time Superbowl Show! If you’re a female entrep...

In this deeply moving episode, I sit down with Maureen Lemalu. Wife, mother of three, and the heart behind I'm Every Woman, to unpack the journey that changed everything. After the birth of her eldest son Caleb, who was born with complex medical needs, Maureen's world shifted overnight. What followed were years of hospital stays, impossible decisions, silent grief, and losing herself in th...

If you’ve been doing the work, building the thing, showing up consistently… but still hesitating to fully own your voice, your title, or your authority, this episode is for you. In this episode I’m calling out one of the biggest blocks I see in women in business when it comes to owning your voice and your authority: waiting for permission . Permission to be confident. Permission to be seen as the...

Welcome to 2026, Queen! This episode is your permission slip to ditch the January hustle, move at your pace, and build a business that actually feels aligned. I’m sharing why mindset matters more than strategy, how limiting beliefs keep you stuck (even when you’re “busy”), and why you don’t have to do this alone. We dive into: Creating success without burnout or guilt Why pressure ≠ productivity T...

Feliz Año Nuevo Amiga!! As you step into 2026, I'm taking you back to an episode that came from the SOUL! You know that feeling that sits in your body, but you can't explain it... the one that tells you you're made for more. The one that tugs at your heart and won't let up. But what happens? What do you do with that knowing?? Do you get intentional about it and honour what you feel...

Queens I'm sending you a throwback today - one that is great for this time of reflection and looking forward. Victim mentality can affect us without us even realising - because the old wiring system is running the show. Maybe you say things and you don't even realise. Maybe you feel like your jinxed. Maybe you feel like shit always happens to you. In his episode I want to unravel this vict...

Hello my Queen, This is my final Ignite episode for 2025… and honestly, I’m feeling everything . Gratitude. Emotion. Reflection. Fire in my belly. And so much love for you being here with me at the end of another year. In this episode, I slow things down. I speak from the heart. And I share 10 powerful reflections that I want you to take with you; not just into 2026, but into your life and busines...

As the year wraps up, for some the pressure starts creeping in... the comparison, the “everyone’s killing it but me”, the “WTF happened this year?” spiral. Sound familiar, babe? In this episode, I'm cracking open the REAL conversation women in business need right now. No highlight reels. No toxic positivity. No pretending everything is perfect. Just truth. Heart. And a powerful mindset shift t...

Amiga, today we’re diving into a big, juicy, uncomfortable but necessary question: Are you actually choosing yourself? In this episode, I’m unpacking what it really looks like when we don’t choose ourselves... in our inner dialogue, our relationships, our business, our decisions, and all the tiny everyday moments where we shrink, stay quiet, or slip back into old versions of us. I share the storie...

Queeeeen! Today’s episode is all about that sticky, sweaty, heart thumping space outside your comfort zone. You know the one where your brain screams “get TF outta here!” even though your soul is whispering “go girl!” In this episode, I’m sharing my real and raw experience of walking into a room full of strangers, battling resistance, and doing it anyway. Because here’s the truth, confidence isn’t...

In this episode, I’m sharing the fire that was lit inside me after speaking at the Candle Business Coach’s Glow & Grow Retreat - a powerful event filled with women ready to expand, connect, and dream big. From the nervous jitters before I hit record to the deep conversations that unfolded at the retreat, I’m taking you behind the scenes to share my 3 biggest takeaways; lessons every woman in b...

Ok Queen, this episode is PRACTICAL in CAPS! As the women who wear ALL the dam hats, our minds get overloaded with STUFF - details, dates, deadlines and the rest! So I'm sharing with you a simple AF hack that I've been using to simplify my life and offload all the tiny details that take up valuable brain space! This episode will help you Create space in your mind Be more organised  Build y...

I sat down with the incredibleHayleigh Watson from Hali Helper to talk about identity, healing, and what it really means to rewrite your story. Hayleigh grew up in the foster care system from birth to 18, carrying abandonment wounds, fear of being seen, and a constant need to “be good” just to feel safe. These childhood experiences didn’t just shape her; they followed her into adulthood, relations...

You’ve probably heard affirmations and imposter syndrome described as complete opposites, right? One builds you up, the other tears you down. But what if I told you that the way you’re using affirmations might actually be fuelling your imposter syndrome instead of helping you rise above it? In this episode, I get real about: ✨ Why “fluffy” affirmations often fall flat (and sometimes make us feel...

On this episode I’m joined by Elisha Tamasi, The Polynesian Life Coach. You guys know I love a good old raw, real and juicy chat, especially when it comes to sharing a story that can change someone’s life. From the age of 6, Elisha felt different. She grew up in government housing in “the hood”, had big dreams, went left when everyone else was going right, yet deep down she battled with body shame...

After a foggy morning in Sydney and an emotionally heavy day, I want to explore the truth that so many female entrepreneurs avoid - the power of sitting in the discomfort AND understanding your body! Instead of rushing through the hard days, what happens when we actually pause and listen to what our bodies are trying to tell us? Is it your nervous system sabotaging your next level? How can you cre...

Ever felt that ick feeling of stuckness lingering in you when you think about your business? Overwhelmed with the sheer question of how do you undo the overwhelm? But the answer is simple  However it requires patience, discipline, commitment and consistency  In this episode I want to share with you a lesson I learned recently that helps to answer this loaded question. And it doesn't just apply...