Ignite the Frame

What makes workplace training actually work? In this episode, we talk with instructional designer Fern McCracken about why so much corporate training misses the mark, and what organizations can do differently. From onboarding and internal learning to video, simulations, AI, and scenario-based training, Fern breaks down how to create learning experiences that help people build real skills — not jus...

AI is everywhere right now — but for people working in video, marketing, communications, and storytelling, the bigger question is: where do we draw the line? In this episode of Ignite the Frame , Adam and Steph talk about the creative and ethical side of using AI in video production. They explore the difference between helpful tools, like audio cleanup, research support, transcript review, and cre...

Creativity is not just for "creative people." In this episode of Ignite the Frame , we sit down with Andrew Masters to talk about how creativity can become a practical leadership tool for organizations, teams, and communities. Andrew shares why leaders need to make space for experimentation, play, brainstorming, and even failure if they want to build cultures that can adapt to change. We also expl...

Production takes time, money, people, and planning — so how do you make sure the footage you capture gives you as much value as possible? In this episode of Ignite the Frame , we talk about how organizations can get more out of their video shoots by thinking beyond the first deliverable. From planning for multiple uses, to capturing content that works across social media formats, to building a vid...

A veteran DP shares why set culture, communication, and leadership matter just as much as technical skill—and how the best productions are built on trust.

Most leaders focus on external marketing — but the real challenge is internal buy-in. In this episode of Ignite the Frame , Jason Dykstra shares why strong ideas often stall inside organizations and how leaders can build alignment before launching change. We unpack internal marketing, resistance psychology, silos, trust, and the hidden cost of rolling out ideas too late — or without the right conv...

In this episode of Ignite the Frame , Steph Kirkland and Adam Hislop unpack one of the most common fears in video marketing: putting real, non-media-trained people on camera. After 25+ years of producing interviews, we've worked with hundreds of "nervous" participants – executives, students, healthcare professionals, business owners – and we've learned something important: nervous doesn't mean ine...

Editing is where a video truly takes shape, but it is also where trust and collaboration matter most. In this episode of Ignite the Frame, Adam sits down with Steph to unpack the role of the editor in the creative process, why fresh eyes are so valuable, and how strong communication between producers and editors leads to better storytelling. The conversation explores what happens after the footage...