iGaming Marketing by Christian Strutt

This short overview unpacks current B2B marketing trends that matter for affiliate partners, focusing on dashboards, compliance, campaign workflows, and partner growth tips. In a compact, practical way you'll get a clear picture of how modern affiliate tools and data practices support efficient campaign management and sustainable partner relationships. Start with dashboards: a well-structured...

Live streaming is a practical channel for iGaming brands to create real-time engagement and a measurable sense of urgency among audiences, not just ephemeral spectacle. This video explains how live dealer broadcasts, event countdowns and jackpot chases turn passive viewers into active participants through immediate interaction and moderated chat. We look at formats that work for licensed operators...

This video explains how specialist iGaming PPC agencies protect accounts, campaigns and compliance across regulated markets. It focuses on practical safeguards operators, sportsbooks and affiliates need to avoid bans, suspensions and wasted ad spend. We outline the common causes of enforcement: policy changes, incomplete attribution, automated site checks and manual reviews. You’ll see why mistake...

This video explains practical, compliance-first ways to deploy AI in iGaming without relinquishing human oversight. It focuses on automating repetitive junior tasks while keeping strategy, regulatory interpretation and relationship management firmly with experienced staff. We outline tasks where AI delivers reliable efficiency gains: keyword research, technical SEO audits, drafting SEO content fra...

This video examines practical use of AI in iGaming marketing with a focus on cost efficiency, scalable output and, critically, compliance accountability. It is framed for operators, affiliates and marketing leaders who must balance productivity gains with regulatory risk. We use a real-world cost example to illustrate impact: modern AI tooling can deliver the equivalent of tens of thousands of ope...

This video unpacks how sportsbook PPC and applied AI should sit inside an operator’s broader growth and risk framework, not be treated as isolated tactics. The core insight is that machine learning can improve acquisition efficiency and creative testing only when paired with robust measurement, governance and compliance controls. I outline the strategic priorities decision-makers must set before b...

Geo- and time-based TV testing offers a pragmatic way to measure the incremental impact of broadcast investment in regulated iGaming markets and to protect media ROI in highly scrutinised channels. This video outlines a controlled-testing approach: run short, high-frequency TV bursts in carefully selected regions, compare results against matched non-TV regions, and use immediate behavioural signal...

This short briefing outlines practical, senior-level guidance on using TV advertising and sponsorships without repeating common iGaming marketing mistakes. It is aimed at operators, sportsbook brands, affiliates and marketing leaders who need regulatory-safe, commercially effective broadcast and partner strategies. TV and sponsorship work when creative, compliance and commercial objectives are ali...

This video unpacks practical PPC, affiliate and creative strategies operators and affiliates should consider to drive both acquisition and retention in regulated iGaming markets. The core insight is that performance channels, partner programmes and creative assets must be integrated around measurement frameworks and compliance to scale responsibly. We cover why PPC and programmatic media buying re...

This video outlines practical branding, creative and retention priorities for senior iGaming marketing leaders looking to improve acquisition efficiency and player lifetime value through compliant creative and CRM execution. It focusses on how specialist agencies combine localised brand identity, banner and video creative with data-driven retention programmes to support regulated operators, sports...

This video explains practical, compliance-first ways to manage AI across iGaming marketing operations by combining prompt governance, risk controls and human oversight. You’ll get an industry-focused view on why AI needs structured workflows and how those workflows change content production, review and accountability. We describe a multi-stage engineering approach rather than ad-hoc prompts, illus...

TV remains a high-trust channel that builds brand credibility over time rather than delivering instant conversions, and this video explains how TV should sit inside a broader, cross-channel demand system. The core insight is simple: TV multiplies the effectiveness of PPC, social, SEO and affiliates when creative and offers are aligned and measurement is structured to capture lagged effects. This t...

In this video Christian Strutt distils two decades of iGaming SEO experience into a practical framework CMOs can use to assess agency proposals and audit incumbent partners. The guidance is designed for regulated operators, sportsbooks, affiliates and marketing leaders who need evidence-led, compliance-first vendor evaluation. Start with commercial outcomes and governance; ensure SEO objectives ma...

This video unpacks practical uses of AI in iGaming marketing for 2026, separating durable tools from transient hype and highlighting the compliance risks operators and affiliates cannot ignore. It’s aimed at senior marketing leaders who must balance growth, scale and regulatory duty across multiple markets. AI is now pervasive across content, creative testing, localisation and automation, but the...

If you manage an online casino, sportsbook or gambling affiliate brand this video explains a pragmatic, compliance-first approach to selecting a marketing agency without wasting budget or exposing your business to regulatory risk. You’ll get the key checks to make before you sign, the red flags that commonly indicate inexperience in iGaming, and pragmatic ways to protect margin while still accessi...

This video cuts through common SEO scams targeting iGaming, casino and sportsbook marketers and explains safe, compliance-first link building that works in regulated markets. Christian Strutt highlights red flags—guaranteed rankings, PBNs, secret automated link schemes and site-wide footer spam—and outlines the practical alternatives operators and affiliates should demand from agencies .Avoid agen...

This video explains why ignoring platform advertising rules createsmaterial commercial and regulatory risk for iGaming brands,affiliates and their agencies, and how apparent short-term gains frompolicy “workarounds” can trigger long-term damage. ChristianStrutt outlines real-world scenarios where non-compliant creative,targeting or account behaviour leads to platform enforcement, networkbans and m...

This video covers a compliance-first approach to SEO for iGaming, explaining why black-hat and grey-hat shortcuts are high-risk for regulated operators, affiliates and platform providers. Christian Strutt unpacks how modern Google machine learning and regular core updates make short-term tricks a long-term liability. Key risks outlined include misleading bonus claims, fabricated “best casino” revi...

This video explains why ignoring platform advertising rules creates material commercial and regulatory risk for iGaming brands, affiliates and their agencies, and how apparent short-term gains from policy “workarounds” can trigger long-term damage. Christian Strutt outlines real-world scenarios where non-compliant creative, targeting or account behaviour leads to platform enforcement, network bans...

Casino Influencer Partnerships can be one of the most effective — or most expensive — acquisition channels in iGaming, depending entirely on how they’re structured. Contact our casino marketing agency .In this video, I break down what separates high-performing casino influencer partnerships from campaigns that generate views, clicks, and hype — but little to no real player value. Influencer market...

Real Time Casino Promotions are one of the most underused — and most powerful — growth levers in iGaming. Contact my casino marketing agency In this video, I break down how real-time, event-driven casino promotions outperform static campaigns, scheduled bonuses, and generic email blasts — and why the best-performing operators are shifting towards reactive, data-led promotional systems. Most casino...

Can You Turn Players Into Casino Marketers? Short answer: yes — but only if you understand why players share, advocate, and promote in the first place. Contact my casino marketing agency In this video, I break down how the smartest casino brands turn engaged players into organic brand advocates, and why most referral or “share and earn” schemes fail to create any meaningful marketing impact. Playe...

Story Driven Casino Video Marketing Campaigns outperform generic ads because they don’t just promote offers — they build emotion, trust, and memorability in a crowded and highly regulated market. Contact my casino marketing agency In this video, I break down why story-led video campaigns are becoming one of the most effective tools in casino marketing, and how the best-performing iGaming brands us...

The Magic of Themed Online Casino Promotions isn’t about gimmicks or flashy graphics — it’s about how story, timing, and psychology combine to drive higher engagement, better conversion rates, and stronger player retention in competitive iGaming markets. Contact my casino marketing agency In this video, I break down why themed casino promotions consistently outperform generic bonuses, and how the...

25 Years of Casino Advertising Secrets Revealed isn’t about gimmicks, loopholes, or nostalgia. It’s about what actually survives across platforms, regulations, technologies, and algorithm changes in one of the most heavily scrutinised industries in the world. Contact my casino advertising agency In this video, I break down the hard-earned lessons from more than two decades working across casino ad...