If I Only Had 10 Minutes

In a world chasing headlines, Craig makes the case for something deeper. From the White House to Hollywood to stand-up comedians, he breaks down why the best communicators ask what they’re missing, push harder when it matters, and build narratives that actually stick.

Laurie talks about the responsibility of being the truth teller and why the hardest part of comms isn’t always the message… it’s the moment.

Stop “sprinkling” communications on problems. Craig breaks down why strategy comes first, how the creator economy is reshaping the playbook, and the art of reflection.

Cleve takes us inside the fast-moving world of crypto, policy, and Web3, from who’s really shaping the narrative in Washington to why the future of finance is being built from the ground up.  

Deepfakes. Bot networks. Narratives you didn’t start but still have to answer for. Lisa explains how misinformation spreads, why brands are the new battleground, and how to fight back without making things worse.  

Bobby covers it all—why communicators need guardrails (and guts), how fractional talent actually works, and the subtle signals that tell you your message is landing. Miranda Priestly would be proud.

In this episode, Jim joins us to talk about why fractional roles are misunderstood, how AI will actually make communicators better, why great communicators shouldn’t be afraid to spark a reaction, and what hobby of his may surprise people most.

In ten tightly held minutes, Christine unpacks the quiet power of fractional leadership, why we should all strive for a zero-waste kitchen and how genuine respect for your audience is the ultimate differentiator. 

AI can draft the slides. But are we using it to think bigger? Chris cuts right through it, explaining where the real opportunity is, where the risk lives, and how communicators can lead instead of react.

A rock-journalist side hustle, an alpaca ranch, and one of the most influential voices in communications. Corey joins If I Only Had 10 Minutes to talk AI, reputation, and the real work behind high-stakes leadership.  

AI is handling the mechanics. Communicators must bring the judgment. In this episode, Lindsey explains how the role is evolving, how to measure what truly matters, and why sometimes the hardest advice is to pause before speaking.  

AI can write your copy, but it can’t make your toughest decisions. Bob joins  If I Only Had Ten Minutes  to talk ethics, crisis judgment, and why “getting out in front” isn’t always as simple as it sounds.

 AI will do the work. Strategy will set you apart. Hear Jason’s take on the future of communications, staying human in a high-speed world and the compliment that wasn’t in his conversation with CommsCollectiv Partner, Eric Kraus.

AI anxiety, staying calm under pressure, and the ultimate face-palm moment (this takes missing a meeting to a whole new level). Justin shares honest lessons from journalism, agency life, and the C-suite with humor and humility.

What does it take to lead comms when the stakes are high and the spotlight never fades? Katie joins If I Only Had 10 Minutes to share lessons around prepping leaders for tough interviews, what she looks for in a new hire, and why calm, presence, and trust are often the most powerful tools a communicator has.

Tune in for the answer along with Tina’s takes on the disconnect between the C-suite and employees on AI, what people get wrong about fractional communicators, and the one simple rule she wishes everyone would follow. 

Candid conversations, quick insights and what companies get right — and wrong — about working with fractional executives. Here’s a compilation of answers to our questions about fractional — what it is, when to use it and the value it offers. 

As we end our first season, we compiled the answers to our signature question. What our guests said ranges from practical to poetic and together, tells a bigger story about personal priorities and the overwhelming need for white space in our lives.

When everything feels chaotic, clarity matters most. Rosemary offers CommsCollectiv partner, Monica Talan, a sharp take on AI, media trust, and why staying calm amid disruption is a core leadership skill.

In this episode, Chris shares what four decades at ESPN taught him about communications, leadership blind spots and the unanswerable media questions (think broadcaster flatulence). In a world that can’t agree on anything, spending 10 minutes with a guy who’s seen it all will bring a smile to your face.

Leaders undervalue communication, teams get trapped in their own noise, and AI is rewriting the rules overnight. Torod pulls back the curtain on the gaps no one likes to talk about. Fast, frank, and future-focused.

Desiree Fish doesn’t mince words. She talks when to use fractional talent, why AI won’t steal comms jobs, and how access not title is the real power. She also shares the life lesson that made her say yes more often and why you should too. A thoughtful dose of strategy, sincerity and insight.

Frank Shaw, CCO of Microsoft, joins  If I Only Had 10 Minutes  to talk AI, messaging, and why perspective from  outside  the corporate walls may be a communicator’s secret advantage. • He shares how agency partners and fractional talent shift strategy, when AI helps (and where it falls flat), and the art of preparing leaders when the stakes are high. Smart, candid, and grounded in real-world pract...

Jane Randel sits down with Brad to talk about the power of “flexpertise,” why flexibility and expertise are rewriting the playbook, how fractional communications can make an immediate impact, and what it means to lead with authenticity. They also dive into AI and the trust gap shaping the next era of corporate communications. Insightful, fast-paced, and refreshingly human.

In this special "Jane squared” episode, Jane Randel sits down with Emmy-winning NBC News journalist turned communications coach Jane Hanson to explore the real art of communication — the kind that can’t be automated. She reflects on the encounter that reshaped her career, the rise of fractional comms, and why empathy, not algorithms, drives connection.