iDigress with Troy Sandidge

This episode is the continuation and expansion of the previous episode, #DisqualifyToSell . It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around se...

People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will re...

We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a jigsaw puzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we have to do is put it together piece by piece. This...

Strategy is power. Strategy leads to growth. Strategy leads to revenue.  Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you might not have an effective one. ##### Support The Podcast & Connect With Troy:  • Rate & Review iDigress: iDigress.fm/Reviews • Get Strategy Solutions & Services: FindTroy.com...

People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you. If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you. And that's just your physical health...

The first thing I hear when I hear the word ' impossible ,' I hear ' bet ,' ' challenge accepted .' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. When I hear the word resilient, I just hear ' pulse .' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, wh...

You are destined for greatness and failure is part of the journey to greatness. Did that give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great. But here's the thing, we sometimes...

What do we need to shift our mindset? How do we get started?   Why do we need to focus on our mindset? How do I market myself? I need to make money right now. I feel defeated. Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY." Whatever you're thinkin...

When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021. Even if you have a successful business, your marketing plan actually needs to change and...

On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin. In the words of the tweet to give back to the community,...

There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control. Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing tha...

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the...

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now.  Now, with everything going on and people demanding stories and be more vulnerable, the brands,...

Think for a moment about your personal values. How much do those values shape your view of the world? How much have they influenced your decisions? Have they changed your life?  Your values, whether you realize it or not, are truly steering the ship of your future.  Values play a vital role in every decision you make and are an essential piece of your personal identity.  In fact, many of your dail...

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability. There are conceptual frameworks in place based on psy...

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales. A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers. How do we become more direct with our messaging, branding, positioning, marketing, and selling?  If people don't know what you want... If people don't know what you do... If people don't know what yo...

We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.   How does the art of basketball help you with growing your business?   Are you strategic enough? (Coach) Do you have the vis...

What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing.  We're living in a pandemic. This all influences consumer habits and, consequently, marketing.  People have pushed the Four Ps forever. The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es. This ne...

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias. Here's what you don't read or hear about a lot: You rarely hear the story of the pers...

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.   ##### Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress ##### Looking for direction in your business?...

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. In trying to achieve the results that you want, you need to start with reverse engineering. What are your revenue goals? What is the deadline you want to put on that? What are you currently making in revenu...

The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth. This is episode number six, #Purpose   ##### Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress ####...

Perfection is an illusion. Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something. You cannot anticipate every outcome, every variable, or every obst...

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined?  Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival.  In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your busines...

Position = Power One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable? On this episode of i...