iDigress with Troy Sandidge

iDigress is nominated for a Webby award!   In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business. Vot...

Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the sol...

We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development.  This episode is more of a motivationa...

Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022. On this episode, I redefine the quali...

Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that...

Who wants to make some money?  A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it. This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressin...

There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audi...

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.   I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your...

If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow. If there is one...

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?' Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily...

Do you charge by the hour or by the project? Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do? Honestly, are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change some things. In this episode, I'm going to challenge...

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win! This episode will take previous  iDigress episo...

Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset in order to reach that higher level of growth and success. This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R....

Quantity vs Quality.  Content Creation vs Content Distribution.  Value vs Volume.  Which combination would you focus on for your business? Social media marketing? Will work for your audience?  It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity ? This episode is jam-packed with gems, various points of view, and is intended to dig deep into how...

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? Which one would you consider yourself? Jack of many trades or master of one? But my real question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability. Buy my b...

Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff. But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is...

If a client says yes and signs but reneges... If a client says yes but ghosts you... If a client says no... Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you. We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it. Whether it's an upmarket acquisition, increasing sal...

Swagger is such a powerful word, and yet it's frequently misconstrued. The way I see it, businesses, brands, and people with a certain level of swagger typically win. And who doesn't want to be a winner? But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extend...

When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to swit...

Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself a...

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that we've gotten that out the way, let me also make th...

How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy. Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy. If you're...

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want.  All this effort, all this ener...

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things:  Growth Mindset Growth Marketing Growing Your Money In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities...

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they...