iDigress with Troy Sandidge

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress.. On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths...

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business? On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp...

This is our ONE HUNDRETH Episode! We made it iDigress Listeners! In 100 episodes we achieved all of these things: • Over Half a Million Downloads & Counting Across The Globe  • Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes} • Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier} • Top 100 Marketing Business Podcasts {Apple Podcasts} • Top 25 Digital Marketing Podcasts All Time {#15 - GoodP...

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds. How you build a business of success requires an irresistible offer. The only way to create that offer, is by creating something valuable defined by the market, not by your own mind. This episode will cover how we approach our business like a farmer to reap a bountiful harvest.   Beyond The...

It's a new year. It's a new season. But will you achieve new growth?  This episode will break down the one thing preventing you from elevating your business to new levels. There are three questions you must ask in order to increase business productivity. In addition, you must analyze your C.U.P.  in order to scale. And lastly, we'll navigate the As to the Es for sustainability. Beyond The Episode...

Do you know the difference between knowledge, wisdom, understanding, and insights? Can you articulate and demonstrate your value through these four disciplines to win business? This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully. Beyond The Episode Gems: Learn About My New Business Venture: S3M - Where We're Driving Inclusive...

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar? Well, you aren't alone. 65% of salespeople state that price is the h...

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it. Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and...

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable a...

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader? Are you navigating losing a substantial amount of clients? Is your business not growing like you ho...

Why do many business leaders expect other people to just "understand" their value in the marketplace? You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok. And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service? I'm sorry to bring you back to reality, but that's a dream that t...

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't.  It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand?  This is the part where many businesses create a false perception of their business...

Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business. But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall. In this episode, I'll dive into how I run a multimillio...

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand. The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undenia...

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts? But not getting the leads, conversations, and sales conversions you want? This is the episode for you. Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue. In this episode, you will also learn the difference between conten...

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives.  This episode is Part Two-Part of...

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI? This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives.  This episode is Part One of a Tw...

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event.  Watch the full recording of the event with answers from all of the great paneli...

Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work b...

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made? The truth is we need more to be done to e...

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms. But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiative...

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we per...

Have you set any new year's resolutions lately?  Are you going through a series of changes?  New birthday? Massive life change? New family addition? Work changes or challenges? I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a...

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life. On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the busine...

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you...