iDigress with Troy Sandidge

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success. This episode will break down: • Why your calendar is the ultimate scorecard of your time and priorities. • How to identify what to...

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results! This episode pulls from Tr...

What’s your million ? A million anything can be impressive—or insignificant—depending on the context. A million breaths keep us alive for a little over a month. A million stars is barely a fraction of our galaxy. Elon Musk's net worth is $400 billion which is 400 thousand millions . A million can mean everything or nothing, depending on how you look at it. For me, surpassing one million downloads...

Change is hard, but the truth is—when you resist it, you’re making a choice. An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth. And keep in mind, "staying in your comfort zone" can manifest in ways you might no...

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding ho...

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore: • How personalization creates deeper, more meaningful relationships with your custome...

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate. In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on: • Emotional connection > Grabbing attention. • Why trust, loyalty, and community advocacy matter more than one-time conversions. • The role of storytelling in creating authentic, l...

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout. In this episode, we break down how resonance plays in marketing along with: •  Resonance vs Volume in marketing. •  Emotional connection > Simply Exposure. •  The Psychology of Resonance: tapping into customer emotions, needs, and values. •  Appealing to Emotions and Creating Memories (Limbi...

In this powerful episode, we dive into a transformative approach to client relationships that will change the way you do business, going beyond the surface to tackle some of the most pressing challenges entrepreneurs face today — especially those who want to maintain high standards, protect their boundaries, and ensure they’re working with clients who truly value what they bring to the table. We e...

In this intimate and revealing episode, Dr. Frances Richards sits down with me for a deep, one-on-one conversation where I open up like never before. I get honest, vulnerable, and real about my journey as a BIPOC entrepreneur, sharing the challenges, struggles, and triumphs I’ve faced along the way.  I reflect on the unique obstacles and victories that have shaped my path as a black man navigating...

In this episode, we delve into the high-stakes world of entrepreneurship with Sarah Chen-Spellings, a venture capitalist, strategist, and co-founder of Beyond the Billion. Join us as we explore the journey of building billion-dollar unicorns, where success is not just about having a great idea, but mastering the art of pitching, navigating the inevitable rejections, and persisting through the toug...

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting...

One of the BIGGEST mistakes most businesses make? They assume who they're speaking to is just like them. But that's furthest from the truth. Does it feel like anything you put out there just gets lost in the "multiverse" of people? No results? No growth? Nothing is connecting to your audience at the volume or pace you desire? We all have different life experiences, values, and priorities that infl...

Peak ROI is different for everyone: every department, team, personnel, investor, stakeholder, and executive. Those that are impacted the most? Your marketing and sales teams. What's worse? Most aren't aligned on results to focus on. This is what's holding many businesses back from achieving peak performance across the board. Eliminate the "bad blood" between marketing and sales and help them align...

Every marketer knows the frustration of campaigns that don't convert. Sales teams grapple with cold leads that never warm up. Creators feel the sting of content that falls flat, and businesses watch potential customers slip away. These struggles are all too familiar, and the quest for the perfect tool or strategy seems never-ending. Imagine transforming your marketing, sales, and growth efforts te...

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again! How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager? Many feel that what happens in the world doesn’t impact their content calendar, marketing campaign, sales out...

What are the steps to embracing DEIBA to build a better business, create more inclusive marketing campaigns, and engage in more equitable sales practices? This episode, with questions asked by Marc D. Hans, will cover the basics of how to begin the process of integrating DEIBA into your business, tech stack, marketing, sales, HR, messaging, culture, and more.   Beyond The Episode Gems: • Watch my...

Chatbots, Email, Social, Video, and Artificial Intelligence... oh my! We're back at it with a breakdown of another State of Marketing deep dive, Part 2.    Beyond The Episode Gems: • Download HubSpot's State Of Marketing Report for Free • Learn More Starting Your Own Business With Amazon's Delivery Service Program • Start Creating Exceptional Sites & Business Solutions Using Wix Studios  • Use The...

Whether you’re a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people.  What makes someone pay to come to an event?  What makes someone watch or read content?  What makes someone buy somethin...

Let's drop some real tea on innovation, AI, and the state of marketing, old school iDigress style — fast-talking, high-energy, value gems dropping every other second. Let's go on the record and break down the good, the bad, and the reality of all of these things! Is the “perception of innovation” being personified as a “standard move” more than the actual act of innovation itself? Are brands reall...

Perception vs. perspective has either ended businesses before they got off the ground or saved businesses with a phenomenal pivot. Many entrepreneurs, startups, business leaders, marketers, and go-to-market specialists need to acknowledge that their perception of themselves, value, product, service, or interpretation of the marketplace can be flawed, narrow-minded, or completely inaccurate. To com...

Entrepreneurship is hard. Everyone says that. But why? Whether you're an entrepreneur, creator, speaker, or author, these levels and the tiers of achievement and success break most people! Seventy-five percent of those that try, don't make the cut. Just like in basketball, the odds are so small to make pro, why even try? Yet those who do make it knew the odds and pursued it anyway. And in the same...

Do you know the common threads between success and failure in business? It's nothing glorious. It's all about the basics! In this episode, I discuss the realities all successful people face and the fundamentals that lead to successful outcomes.  I also share my journey and lessons learned as the keynote speaker for MarkeTech Conference 2024. From missing connecting flights, losing my luggage, and...

It's no secret that most people are terrible at selling. They struggle with rejection. They lack confidence. They fumble with clear communication. They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win. They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselve...

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers! You can go listen to A.I. Revolution Part I here . A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and bey...