Identity Architects

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Lauren Wetzel, Global President, Data and Technology Solutions at WPP and CEO of InfoSum, to discuss interoperability, intelligence-led marketing, privacy as a human right, the launch of Beacons, leadership at scale, what it takes to drive real client growth, and more. — Listen...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Ashley Jones, Principal Client Partner at Tripadvisor, to discuss how traveller expectations are changing, responsible data collaboration, AI in travel planning, the next era of travel advertising, and more.   — Listen to our Identity Architects’ Soundtrack Playlist:...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more.   — Listen to our Identity Archit...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More informa...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoS...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, the role of AI in marketing, consumer privacy, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://w...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving automotive market, commerce media, data collaboration, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.in...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Giovanni Gardelli, VP DSP Data Products at Yahoo, to discuss safe data collaboration, transparency, the evolving measurement landscape, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum ht...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Karina Kogan, President and CMO at Napster, to discuss the reimagining of Napster, the future of consumer experiences, shaping brand narratives and values, AI agents, and more.   — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 ...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Brian Stempeck, CEO & Co-Founder, Evertune AI, to discuss the impact AI is having on advertising, the future of creativity, the role of AI agents, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on I...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Nadine Warren, Advanced Advertising Manager at ITV, to discuss data collaboration, privacy, innovation and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Stu...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Evan Hanlon, Global CEO at Choreograph, to discuss data access, outcomes, human creativity, AI, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Stud...

In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation. Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez M...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Studie...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/&nbs...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/ ...

WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure. This acquisition allows WPP clients to unlock the full pote...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on Info...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum htt...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Stu...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jamie Williams, Chief Customer Officer & Co-Founder at CLV Group, to discuss fan engagement, sports marketing, data collaboration, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://ww...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Antonio Montesano, Chief Digital & Innovation Officer, Italy, at OMD, to discuss the role of agencies, retail media, the customer journey, AI, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSu...

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Matt Barash to discuss his career, the evolution of the adtech industry, privacy, mental health, and more.  — Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0  More information on InfoSum https://www.infosum.com/  InfoSum Case Stud...