Ideas for Real Estate Podcast

I believe that the best real estate marketing is a pathway to relationships.  It's the crossroads of where your ideal customer and your unique brand meet. It's not about selling. It's about serving Video marketing gives you the opportunity to not only highlight yourself but to also do so in a way that is appealing, helpful, and sometimes even entertaining. Unlike any other form of marketing for re...

When we think about marketing ourselves and advertising our businesses, the conversation often turns to us. That's natural. As a real estate agent, you want your marketing to help you achieve your goals. Whether that's increasing the number of homes you sell, working in a new price range, or even targeting a new area, it's very tempting to have the voice of your real estate marketing be all about...

Posting quality content consistently on Instagram for Real Estate can be a struggle.  But it doesn't have to be! On today's quick tip, I'm covering my favorite tools and apps to not only plan out social media marketing for REALTORS but also to ensure that it looks good as well.    You want to make sure what you're posting on social media is purposeful, engaging, and in line with your goals as a RE...

If you're wondering if blogs are still relevant in 2020, I have one question for you - is google still relevant in 2020? Absolutely, yes! People are used to turning online to find the information they're searching for. And I bet, there's a lot of potential topics about Real Estate in your area you could be providing people! Blogging has the potential to engage new people, generate leads, grow your...

Learn how to use the best real estate hashtags on Instagram for your social media marketing strategy as an agent or REALTOR. From how to research to creative opportunities, get your content seen by more homebuyers and sellers! Today, we're uncovering how a solid hashtag strategy can not only increase the exposure of your individual posts but lead to an increase in your following as well.  We're co...

Today's episode is for everyone who has ever struggled with what to post on social media.  While social media for real estate marketing is an incredible tool, it can be overwhelming, and I've received several messages on Instagram lately echoing that same sentiment.  April in Wisconsin said, "I'm struggling the most to come up with content to put on my social media platforms, especially since I do...

Episode 06. Gaining a Following on Instagram & Social Media for REALTORS On today's quick tip we're diving into how to gain a following on social media, specifically, Instagram.  The content covered today is designed to be a part of a successful marketing strategy for real estate agents. These tips will not only help you increase your numbers but also (and more importantly!) empower you to form mo...

Creating a real estate marketing plan doesn't have to be a daunting task. It just needs to be a well-thought-out one. No matter your budget or your level of experience, your marketing plan is the chance for YOU to set yourself up for success. It doesn't matter what time of year it is or the season in your business. Everyone could use a solid marketing plan. In today's episode, we're going to explo...

Is something holding you back from doing video in 2020? Would you love to do video but aren't sure of yourself?  I get it.  I felt the same way when I first started doing video. I'd think, why is my voice so weird? What is going on with my hands? Guys, I am a serious hand talker! Everybody has these thoughts, and eventually, I learned to stop getting in my own way.  On today's quick tip, we're goi...

Ready to connect with more millennial homebuyers through your real estate marketing? I cover creating content that attracts, making your social media appealing, and how to demonstrate your level of service in a modern way. Today's Freebie: "30 Days of Social Media Ideas - Calendar" - https://ideasforrealestate.com/calendar Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - ht...

Hey, you're busy right? That's why I'm so excited to introduce quick tips. In today's episode, let's talk about how to choose the best social media platform to support your real estate marketing strategy. Today's Freebie: "30 Days of Social Media Ideas - Calendar" - https://ideasforrealestate.com/calendar Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - http://ideasforreale...

In today's podcast episode, we're covering "10 Tips to Kickoff Your Real Estate Marketing in 2020." These 10 tips will start your year off right by covering everything from engaging real estate agent bios and social media to online ad strategies and personal branding.   Today's Freebie: "10 Step Checklist for Real Estate Marketing Success" - https://ideasforrealestate.com/checklist   Connect with...

Looking for modern marketing and business boosting strategies? Then I'm excited to welcome you to The Ideas for Real Estate Podcast.   I'm your host, Heather Colby, entrepreneur, award-winning marketer, and your guide to what works. So, if you're motivated to reach those big goals and overcome your challenges, this show was made for you.   I've been empowering agents and real estate companies to g...