Ideas for Real Estate Podcast

When you post on social, you want people to stop and take notice. The last thing you want is for people to keep on scrolling and completely miss what you're sharing. That's where the right photos come in. They can help you build your brand as a real estate agent, attract your ideal buyer or seller, or even establish you as the expert in your niche. The problem is that social is a busy place, and c...

Pinterest drives more people to my website more than any other form of marketing that I do. As much as this podcast covers Instagram and social, Pinterest is my podcast's marketing backbone. It's the number one way I grow my email list. Because every day, more and more people find my content on Pinterest and download one of my freebies. In fact, if you're listening to this podcast, there's a good...

You might be familiar with the value of setting expectations in real estate. It's a simple concept where you have a conversation up-front of what to expect and how things will work. These expectations can help guide your buyers or sellers throughout the process or help you define the relationship. But have you ever heard about setting expectations when it comes to your real estate marketing? While...

Over the years, the pressure to appear a certain way online has only increased. And right now, when we're all leading less than perfect lives, it can even be discouraging or overwhelming. You might feel like you don't measure up to another agent's picture-perfect Instagram or feel like your videos will never stand out next to the glossy music video-style home tour you saw the other day. But when i...

In the unbelievable year that is 2020, people are looking for information. And if they're thinking about buying or selling a home, I'm sure they have questions or even concerns you can answer. When people ask you, "how's the real estate market?" now's your opportunity to be a local leader in the industry and a trusted source of information. How you share this information could make all the differe...

Open up Facebook right now and start scrolling away. I bet it won't take you long to come across a negative post or an opinion you strongly disagree with. Since the start of online chatrooms and forums, there have always been internet trolls and differences of opinions. And now more than ever, social media, especially Facebook, is the center for contention. Now, I don't want to tell you to censor...

When it comes to success in real estate marketing, the number one thing I see agents struggle with is consistency. It's easy to get swept up in your day, and then your marketing takes a hit. If you have a transaction you're holding together, the last thing from your mind is probably sending out your marketing email. So, how do you find the right balance between structure and flexibility? I'm sure...

As we head into the second half of the year, let's incorporate more video into your real estate marketing strategy.  We've seen how now, more than ever, video has a way of connecting us when we weren't able to meet in person. Yet, video is still my favorite tool to use in marketing.  If you're not 100% comfortable with video, I get it! It takes time, practice, and sometimes you just need a little...

You probably have a lot going on in your life. From juggling your day-to-day as an agent to your personal life, it can be a lot to keep up with. And then throw your real estate marketing in the mix, it can be downright overwhelming. There are videos to do. Social media to remember. Listings to promote. Past customers to reach out to. The list goes on and on. What if I told you there's a straightfo...

  In this week's episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically.  Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? Social...

Two of the most popular topics we talk about in real estate marketing are your personal brand and your social media strategy.  We want to create a compelling personal brand that attracts our ideal customers while engaging people on social media. And you can't be truly successful in one without the other it today's digital world. You need to develop your brand, show up on social, and start forming...

Hello, Ideas for Real Estate listeners. I'm muting our regularly scheduled podcast today. Instead, I'm going to be spending this week listening & learning from others.     #amplifymelanatedvoices  

At this point, most people have either seen a TikTok video, made one themselves, or have at least heard of this new social platform that's become crazy popular. But in real estate, is it something that we need to be doing for our marketing? You might already be struggling to post consistently on social and throwing a new platform into the mix might sound like a headache. You might also be thinking...

Have you ever been overwhelmed by technology? Or just put off using tech you know would yield results because it was too much of a headache to start? My guest for today's show knows all about the challenges and possibilities that come along with tech. Tavia Ritter, the IT Operations Manager at Re/Max of Reading , has helped hundreds of agents implement tech into their daily lives and is sharing he...

Video marketing for real estate has become more important than ever as we continue to connect with people virtually. I've always said, there's no better form of marketing when it comes to engagement than video. Have you ever watched a video and felt like you personally knew the person on it? I'm sure you have, that's why we watch Netflix and tune into our favorite sitcoms. We love story. We get in...

We all want more likes and comments on our social media. Because we know engagement can lead to relationships and, ultimately, customers. And if we put money or time into a paid ad, we want it to work! We want people to reach out to us, be interested in what we're offering, and become a lead. It sounds so simple. Yet, it can be so challenging! How are we able to genuinely connect with our ideal ho...

Over the last few weeks, we've all been a part of a massive technology shift. Now, it might have been thrust upon us as we're adapting to working from home, but it is a huge opportunity as well. At the time of this recording, I'm still at home "sheltering in place," and the rise of virtual meetings and events has become a commonplace. People who may have never attended a virtual meeting before, ar...

Imagine you're about to post something on social for your real estate marketing.  You have the perfect photo you can't wait to share. Or maybe you've taken the time to create an engaging video or eye-catching graphic. Coming up with your visual content is just a piece of your social media promotion. You have a caption to think about as well, and that's often where people get stuck.  You find yours...

When you're a real estate agent or in the industry, one of the first things you learn is that you need to market yourself. Because how will people know to do business with you if they don't know you? You need to not only promote yourself on social media, through online marketing but also through face-to-face conversations. And this concept of marketing yourself might be an unnatural feeling to som...

Branding for Real Estate is one of my absolute favorite topics. Branding not only tells your story but it also gives you the opportunity to create new connections. While branding is traditionally thought of from the visual aspect alone, it's so much more than that. It's who you are and what you mean to other people.  So, on today's episode, we're going to have some fun. I've narrowed down three ve...

I'd never heard the concept of "6 feet apart" until a few weeks ago. It's just not something that you think about. And "shelter in place" was probably another phrase that you'd never used before.  Now, as we're entering the first week of April, COVID-19 is affecting everybody's daily lives. So, how do we have that balance of caring for our loved ones, doing our part to protect our communities, and...

There's a lot of uncertainty about the future.  But one thing I do know is that it's more important than ever to focus on our relationships and our marketing. So, use this time to strengthen your connections with people and invest the time you might not usually have into your business.  That's why for this week I've decided to repost my very first episode - " 10 Tips to Kickoff Your Real Estate Ma...

You only have a few seconds to catch people's attention. Maybe even less if they're scrolling away on social media. Once you have their attention, don't waste it! It can sometimes be difficult to accept, but here's some hard truth. The person who is most interested in our marketing...is ourselves.  We can't assume that other people have the time or interest that we do. That's why it is so importan...

Ep 14. The 10 Elements of a Successful Real Estate Lead Capture Often times in real estate we get so caught up in the fastest ways to get leads that we often forget a key element - what we're providing the other person. Not to mention how our strategies reflect our personal branding. Why would somebody who doesn't know you, want to trust you enough to give you their personal information? We have t...

You have 150 characters.  And in those 150 characters, you have to get a lot done! You need to sum up who you are. What you do. What makes you interesting. How you provide value. Why somebody should care. Why they should click that follow button.   And not only that, you need to take it one step further. You need to provide a call to action or lead magnet that entices and excites. Keeps them comin...