Iconic Brand Stories

In this episode of Iconic Brand Stories, Tina Garg sits down with Gagandeep Kaur Gill, founder of Orchard Lane, to explore how a passion for clean, honest food turned into one of India’s most loved artisanal preserve brands. From building trust through quality ingredients to bringing back the charm of real fruit, slow-made jams, and thoughtful gifting, Gagandeep shares the story behind Orchard Lan...

In this episode of Iconic Brand Stories, we sit down with Cauvery Uthappa from Randstad to explore what it takes to build and sustain a powerful brand in today’s competitive landscape. From employer branding to positioning a global company in local markets, Cauvery breaks down how marketing plays a critical role in attracting talent, building trust, and staying relevant over time. The conversation...

In this episode of Iconic Brand Stories, we sit down with Karishmah Siingh from Sattva to explore the vision, strategy, and leadership shaping one of India’s most respected real estate groups. From building large scale developments to creating spaces that define modern urban living, Karishmah shares insights into the evolving real estate landscape, the thinking behind Sattva’s growth, and what it...

In this episode of Iconic Brand Stories, Tina Garg sits down with Amuleek Singh Bijral, Founder & CEO of Chai Point, to uncover the journey behind building one of India’s most loved tea brands. From identifying a simple yet powerful gap in India’s everyday chai culture to scaling Chai Point into a tech-enabled, omnichannel beverage brand, Amuleek shares the key decisions, challenges, and insig...

Shriram didn’t grow its wealth business through ad campaigns, funnels, or aggressive digital marketing. It grew by institutionalising trust. In this episode of Iconic Brand Stories, Vikas Satija, Head of Shriram Wealth, breaks down the marketing thinking behind building a wealth brand on top of a 50-year legacy - without shortcuts, hype, or product pushing. For marketers, this conversation reveals...

Today, we break down the marketing playbook behind Good Monk - one of India’s most insight-led nutrition brands. Our guests, Sahiba Bali and Amarpreet Singh Anand, share how a deeply personal consumer problem turned into a category-creating brand - not through louder advertising, but through sharper thinking. This episode is designed for business marketers, brand leaders, and founders who want rea...

Gin wasn’t cool in India when Anand Virmani decided to build Greater Than. In the early 2010s, gin was dismissed as a “grandparent’s drink.” There was no playbook. No category momentum. No regulatory clarity. Yet, Greater Than didn’t just survive — it defined India’s craft gin movement. In this episode of Iconic Brand Stories, Anand breaks down: •⁠ ⁠How Gin found him - not the other way around •⁠...

In this episode of Iconic Brand Stories with Tina Mansukhani Garg, we sit down with Sarika Gupta Bhattacharyya, Vice President of Plaksha University, to explore how a group of 100+ industry leaders, technologists, and philanthropists came together to build a greenfield university redefining higher education in India. Sarika shares how Plaksha’s collective vision - focused on AI, innovation, and me...

In this episode of Iconic Brand Stories, Tina Mansukhani Garg sits down with Dr. R. Kishore Kumar, Founder & Chairman of Cloudnine Hospitals, who transformed maternal and neonatal care in India. From his early medical training abroad to founding India’s first boutique maternity hospital, Dr. Kishore shares how empathy, innovation, and medical excellence came together to build a trusted brand t...

Tina Mansukhani Garg sits down with Nikhil Ranjan, the visionary Founder & Managing Director of William Penn, to explore how a love for pens became a luxury brand loved by writers, collectors, and gift-seekers across India. Nikhil shares how: •⁠ ⁠He left a corporate career to start William Penn in 2002, pioneering India’s premium stationery retail space. •⁠ ⁠He built trust with global heritage...

In this episode of Iconic Brand Stories with Tina Mansukhani Garg, we speak with Shalini Rao from Bangalore International Airport (BIAL) to uncover how a modern airport designs service, brand experience, and operations for over 120,000 visitors a day. From passenger flow and retail strategy to sustainability and crisis management, Shalini walks us through the smart systems and human decisions that...

Today, I sit down with Sanjay Singal, the dynamic CEO of Wagh Bakri Tea Group, to uncover the steamy tale of one of India's most beloved brews. From its humble roots in South Africa, to a fateful return to India inspired by a personal endorsement from Mahatma Gandhi himself. Singal reveals how this letter of recommendation sparked the birth of Gujarat Tea Depot, evolving into the Wagh Bakri po...

Today, I am sitting down with Lavanya Nalli, Vice Chairman of Nalli Sarees, a 96-year-old legacy brand renowned for its timeless elegance and a staggering ₹800 crore business. Nalli, a name synonymous with quality that famously never goes on sale, has woven its way into the fabric of Indian culture. Lavanya shares the inspiring journey of the brand, from its humble beginnings to becoming a househo...

Today, I sit down with Gunjan, Marketing Head of Narayana One Health, to explore how Narayana One Health is revolutionising India's medical landscape. Gunjan shares insights into their innovative offerings, including Narayana One Health Clinics, Narayana Pharmacies, and their user-friendly app, designed to make healthcare accessible, seamless, and personalised. She talks about the transformati...

Join us on this episode of Iconic Brand Stories as Tina Garg sits down with Ajith Karimpana, the visionary CEO and Founder of Furlenco, India’s pioneering furniture rental platform that began its journey a decade ago. In this insightful conversation, Ajith shares the remarkable story of how Furlenco transformed the way India embraces convenience, making renting furniture a household norm. From nav...

Join us as we look into the sweet success of Anand Sweets with Ankush Dadu, Director of Marketing and Growth. From a humble Bengaluru shop in 1988 to a 500-crore empire, Ankush shares how the brand revolutionised Indian mithai with innovation, tradition, and a digital-first approach. Discover the strategies behind their 10x growth, from crafting luxe sweets to dominating online markets, and how th...

Today, I sit down with sisters Sujata and Taniya Biswas, the visionary co-founders of Suta, a Rs 75-crore handwoven saree empire that’s redefining Indian fashion. From their corporate careers to launching a bootstrapped brand in 2016 with just Rs 6 lakh, discover how their love for nostalgic mulmul sarees and childhood memories of their mother’s weaves sparked a revolution. With over 17,000 artisa...

In this episode, we dive deep into Nakul’s inspiring journey, from his tenure at Tata Motors to leading the marketing helm at one of India’s most iconic restaurant chains. Discover the lessons he’s learned from his diverse experiences, how the Indian dining landscape is evolving, and the shifting preferences of today’s consumers. Plus, hear the fascinating founding story of Barbeque Nation and how...

In this episode of Iconic Brand Stories, we dive into the remarkable journey of Satyajit Hange, co-founder of Two Brothers Organic Farms. Leaving behind a high-flying banking career, Satyajit, alongside his brother Ajinkya, returned to their ancestral roots in Bhodani village, Maharashtra, to embrace organic farming. What began as a bold leap of faith in 2014 has transformed into a multi-crore sus...

Join me in an exclusive conversation with Varun A R, AVP of Brand Marketing at Livspace, as we dive deep into the incredible journey of Livspace becoming India’s most revered interior design brand! In today's interview, Varun reveals the strategies, passion, and innovation that transformed Livspace into a household name, trusted by over 100,000 homeowners. Discover the marketing tactics that set L...

Today, I am sitting down with Shireen Sultana, the Senior Vice President of Marketing at KLAY. We discuss how Klay became the top preschool in India. Shireen also shares what makes KLAY special and how they create a fun and safe place for kids to learn and grow. She talks about the unique ways KLAY spreads the word about their brand, why data privacy and safety are their absolute top priorities, a...

I am thrilled to kick start my podcasting journey with Resha Jain, the Chief Brand Officer at GIVA Jewellery. From her early days as a lawyer to kickstarting her branding journey at Pink Lemonade, Resha has left her mark on some of India’s most dynamic brands. She’s shaped content strategies at Myntra, driven iconic campaigns like ‘Shukar hai, SUGAR Hai’ at SUGAR Cosmetics, and now leads GIVA’s me...